What is the best way to promote free software?

15 replies
Have create a free IM application and was wondering what is the best
way of promoting it?

I'm thinking

- Contacting influential bloggers
- Solo ad blasts
- Adswaps
- PPC

Any other effectve and or original suggestions?

Thank you

P.S: It's basically a multivariant spinner, which allows you to choose uniqueness of your articles, dunno if I can link to it
#free #promote #software
  • Profile picture of the author dvduval
    I will tell you the very best thing is making sure you have users that love it. Get that right, and the rest becomes much easier. I would add Hotscripts to your list. A paid add in a popular category can be valuable.
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    • Profile picture of the author George Sepich
      There is really only one best answer in my opinion. That is submitting PAD files to the software directories. Google PAD files and you will understand.

      George
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      • Profile picture of the author Matt Morgan
        I have done this before, and it does work:

        Submit a trial version on download.com and other software directories.

        When they click and download it, redirect them with a link on your software to a page where you offer the full version via a sales letter.

        A similar principle like them adware remove softwares which offer free versions then pay to upgrade for the full version.
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        • Profile picture of the author sidpoudyal
          Originally Posted by Matt Morgan View Post

          I have done this before, and it does work:

          Submit a trial version on download.com and other software directories.

          When they click and download it, redirect them with a link on your software to a page where you offer the full version via a sales letter.

          A similar principle like them adware remove softwares which offer free versions then pay to upgrade for the full version.
          Agreed, this works really well. Also, do a search for IM torrent sites and post your software there. You could also simply post them at high traffic torrent sites.

          Make sure to try and include major industry products in your titles like "TheBestSpinner Killer - New Kid On The Block Raises The Bar" or something along those lines. This way you have a chance to channel all the traffic that those products may be getting. Hope this helps.

          Kind Regards,
          Sid Poudyal
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  • Profile picture of the author mywebwork
    PAD files, as George already mentioned, are most definitely the way to go. They have been the standard for freeware and shareware software distribution for over a decade.

    Portable Application Description (PAD) - Association of Software Professionals

    Bill
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  • Profile picture of the author duia
    Why not try social media marketing? Compared to the strategies that you mentioned above, it is a free but effective marketing strategy.
    You can use Twitter, Facebook and other social networking sites to promote your free software. As it is a free one, if it can bring big value for the end users, I am sure you can gain as many as users at once.
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  • Profile picture of the author bizousoft
    great suggestions, thank you!

    I've downloaded the official PAD generator, which is free btw from the official ASP web-site. Looks like this has a lot of potential!

    Are there any other methods you use to promote your software? What about beta-testing?

    Thank you
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  • Profile picture of the author leesr
    what is the best way of promoting it?
    Don't know if it's "the best" but you could always...

    1) make it viral
    2) make it available to Warriors, with Give Away rights.

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    -- LeeSr

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    • Profile picture of the author petevamp
      There are actually a number of ways to promote free software. However you will need a few other free tools to do so.

      First thing you will need is padgen. This is a piece of software that generates a pad file for you.

      Second thing you will need a pad submitter software. I personally prefer promosoft for this. With promo soft you can also generate the pad files.

      Third after you have generated the pad file simply open up promo soft submit the pad file. You can also submitt pad files online at Free Software PAD File Submission

      This is all I really do for promoting my free software. Other sites will also pick up the software for you this way. I have found pieces of my free software picked up on sites like squidoo and bloggers.
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      • Profile picture of the author Gregster
        Originally Posted by petevamp View Post

        First thing you will need is padgen. This is a piece of software that generates a pad file for you.

        Second thing you will need a pad submitter software. I personally prefer promosoft for this. With promo soft you can also generate the pad files.
        Hi Pete,
        Can you tell me what is a "pad" file? Is this an acronym? What is the purpose, or necessity of creating such a file? Who (generally) requires this format besides 'Promosoft'?

        Thanks
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  • Profile picture of the author magicmarcus
    1. make a youtube video showing what the software does
    2. promote it on the keyword closest to the offer
    3. make it a WSO free offer i just did this and its working well
    4. put it on software directories
    5. make a blog with the name of the software
    6. use it as a bonus to products that compliment it
    7. get others to give it to thier list as free content

    ect...
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  • Profile picture of the author ildarius
    try to get an influential blogger to promote it for you
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  • Profile picture of the author bizousoft
    great answers all around, I went ahead and created the file and also purchased Promosoft, looks like their database is updated so it's good news. Anymore advice?
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  • Profile picture of the author bizousoft
    by the way just wanted to share an interesting tip I just learned, if you have a press release you can submit it to web-sites that specialize in press releases for new applications that just came up, here are the ones I found so far:

    Write and submit press release about software
    SoftPressRelease - Distributing hi-tech news

    Pretty cool eh?
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  • Profile picture of the author JonMills
    Originally Posted by bizousoft View Post

    Have create a free IM application and was wondering what is the best
    way of promoting it?

    I'm thinking

    - Contacting influential bloggers
    - Solo ad blasts
    - Adswaps
    - PPC

    Any other effectve and or original suggestions?

    Thank you

    P.S: It's basically a multivariant spinner, which allows you to choose uniqueness of your articles, dunno if I can link to it
    Sites like download.com freeware
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    http://www.thecopywriterwhisperer.com/ Persuasion at it's best!
    http://www.affiliateorganizer.com/ Organize your entire online business - Super affiliates give it the thumbs up!
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