14 replies
Hi. I've submitted a couple articles to EZA so far, and I'm just wondering if there's anything you guys and gals normally do to make sure they rank high and quicker in the SE's. I've made sure I have the keyword in title, and at least once or twice in the copy itself. Would doing things like submitting the link to digg improve my chances, or would that make a difference? Thanks as usual!
#ezine #tips
  • Profile picture of the author AnniePot
    Backlink to it from everywhere, submit it to Clipmarks and Amplify, ping it with Pingler, submit it to Identi.ca and Yahoo Buzz, bookmark it everywhere. Go to Yahoo Answers and see if you can reference it by answering a question.
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  • Profile picture of the author King Shiloh
    Banned
    Submit the RSS Feed of your LIVE articles to RSS Feed directories like FeedAgg.com. It exposes the articles and generates traffic.
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  • Profile picture of the author JayXtreme
    Tip Number 1:

    Give them second hand content. You should always use your content on your own website before giving it to EZA

    Tip Number 2:

    Always, always, always include backlinking into your overall article marketing strategy. Backlinks will occur naturally for good content, but you can ramp this up by using social networks, and other portals to backlink your content.

    Clipmarks, RSS, Twitter, Facebook... Squidoo, Blogger, and more

    Tip Number 3:

    Don't give the article directories too many of your words in one article. Stick to fairly short bursty articles.

    Headline, hook, meat, link

    Short, sweet, effective.

    Tip Number 4:

    Grab some copywriting information products. There is more to creating effective content than simply writing information about a topic. Some of the best articles, have poor conversion rates.., Full of information does not equate to a solid CTR.

    Tip Number 5:

    umm... Ok, I got a bit carried away, there isn't more here



    Peace

    Jay
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    Bare Murkage.........

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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Long Beach Nathan View Post

    Hi. I've submitted a couple articles to EZA so far, and I'm just wondering if there's anything you guys and gals normally do to make sure they rank high and quicker in the SE's.
    Nathan, what do you want ranking higher in the SERP's, your own site, or EZA's own site?

    Are you using article directories to get traffic from them, or to send traffic you've generated by backlinking to them?

    Whose asset are you trying to build up and develop, yours or theirs?

    As Jay says above, always give them second-hand content that's been published and indexed on your own site first.

    I build all the backlinks to the copies of the articles on my own sites, not the ones in EZA. Otherwise I'd end up (like so many other people trying to do article marketing and wondering why they're not really making a living from it) with article directories always outranking my own sites for my own keywords - no thanks!

    EZA must love people who build backlinks for their website, increasing all the visitors to their AdSense, from which they make a living. I'm more concerned to get my own business making a living, my own sites ranking higher in the SERP's and develop my own authority sites.

    Building backlinks to EZA copies of articles does have a short-term traffic advantage, and this is why it leads so many people astray. In the long run, it's just shooting your own site in the foot.

    The real money in article marketing comes from building up your own sites with articles which attract traffic, opt-ins and sales, and from thinking well beyond article directories.
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  • Profile picture of the author FSchmieder
    I can't stress enough what the previous two said: always always always put the article on your website first and link to it from the article directories. That way you'll rank by yourself and get article traffic on top of that

    Other than that, submit to more than just eza. Literally, just take the same article after it's approved at eza and submit it to goarticles, article base, etc
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  • Profile picture of the author Long Beach Nathan
    Thanks, everyone.

    I want you to know that I have been publishing on my own site first, because I understand that it's important to try to get your own site ranking highest if you can.

    However, at least when a site is first starting out, wouldn't sites like EZA which are already established and respected by the SE's generally stand a much greater chance of getting to page one? Does it still make sense to at least give those articles a few links to boost those while the search engines learn that your own site has good content and should rank?

    @AnniePot: Thanks for letting my know about Pingler, Amplify, and Identi.ca. I didn't even know those existed.

    @JayXtreme: Thanks for this: "Stick to fairly short bursty articles." I had a feeling that was true. It seems to make sense to keep your longer articles only on your site, since that's what you'll want your potential buyers reading to get more info.

    @Alexa: I do agree with most of what you're saying. I remember your posts in that thread about putting the articles on your own site first. When I started this thread I forgot to mention that I still want to have most of the backlinks going to my site, especially some direct linking to specific key articles. However, I'm definitely thinking of directories as the main source of traffic, at least for a while, but I guess that could change once my site became recognized for it's content.
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    • Profile picture of the author LacyJ
      Yikes, this is such a controversial subject! My advice would be to bookmark your articles, but save the "best" backlinks for your own site. If you don't bookmark your articles at all, you're not really getting the maximum link juice out of them.

      EZA is a high PR site, but your individual article is still going to be a 0 for quite some time. BUT if you throw some backlinks at it, you can help that PR up a bit, and then your website has a link from a PR 1 or 2 article instead of PR 0. The link juice flows to your site, and if you're doing this with several articles, the cumulative link juice will push your site higher in the SERPS than any of your articles.

      And also, to play devil's advocate a bit...I personally never repost articles from my blog to article directories without spinning them a bit first. I use The Best Spinner, spin at the sentence level, and remove the original. I know a lot of people here hate spinners, but I think if its done the right way, it can be a great tool for any article marketer.

      The reason I don't repost articles from my blog is because I have seen first hand that Google prefers real, actual blogs over "auto-blogs". An auto-blog automagically posts articles from directories as well as other forms of content that it grabs from the web and reposts on your blog.

      If you repost all of your content from your blog all over the web, wouldn't it appear to the search engines that your blog is an auto-blog? (And your content, therefore, not unique?) Just one perspective. If others are having great success with this technique, I am not one to argue, it just seems a bit counter intuitive to me.

      Hope this helps, Long Beach Nathan.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by LacyJ View Post

        The reason I don't repost articles from my blog is because I have seen first hand that Google prefers real, actual blogs over "auto-blogs". An auto-blog automagically posts articles from directories as well as other forms of content that it grabs from the web and reposts on your blog.

        If you repost all of your content from your blog all over the web, wouldn't it appear to the search engines that your blog is an auto-blog? (And your content, therefore, not unique?) Just one perspective. If others are having great success with this technique, I am not one to argue, it just seems a bit counter intuitive to me.

        Hope this helps, Long Beach Nathan.
        Lacy, the factor you're missing here is the publication date, or rather the date the content is first indexed. (Publication dates can and are manipulated all the time.)

        That's why you publish your content to your own online real estate first. Once you know you've been indexed, then you can safely distribute that piece to other sites. You will have the original, they will have the copies.

        As for spinners, I go by the notion that if I can't tell the piece has been spun, I don't care.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Long Beach Nathan View Post

      I'm definitely thinking of directories as the main source of traffic, at least for a while
      Then you might be well advised make sure you use to them to get traffic to your site from them, and not to send traffic that you yourself are generating with your backlinking efforts to them.

      Originally Posted by Long Beach Nathan View Post

      but I guess that could change once my site became recognized for it's content.
      In the long run, every backlink you create to an article directory actually makes it potentially harder and less likely for that to happen, because you'll gradually be ensuring that article directories (who may have some "SEO start" over your site anyway?) will always outrank your own site for your own keywords. The further you fall into the trap of the short-term benefit, the more you potentially damage your own site's long-term, future SEO prospects. Sorry, please excuse me: I know that sometimes the truth really isn't what people want to hear.
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      • Profile picture of the author Long Beach Nathan
        Originally Posted by Alexa Smith View Post

        Then you might be well advised make sure you use to them to get traffic to your site from them, and not to send traffic that you yourself are generating with your backlinking efforts to them.




        In the long run, every backlink you create to an article directory actually makes it potentially harder and less likely for that to happen, because you'll gradually be ensuring that article directories (who may have some "SEO start" over your site anyway?) will always outrank your own site for your own keywords. The further you fall into the trap of the short-term benefit, the more you potentially damage your own site's long-term, future SEO prospects. Sorry, please excuse me: I know that sometimes the truth really isn't what people want to hear.
        Well, what I've been trying to say is that I want to use them as traffic sources. I never intended to link back to an article directory from my own site...that would just be pointless. I can understand what you mean as far as not wanting to further solidify those site's SEO for your own content. As I said, I agree with most of what you're saying.
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        • Profile picture of the author Alexa Smith
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          Originally Posted by Long Beach Nathan View Post

          I never intended to link back to an article directory from my own site...that would just be pointless.
          I realise this, Nathan.

          We're talking at cross purposes. :rolleyes:

          I didn't mean "links back from your own site to an article directory". Clearly that would be pointless, as you say. (In fact it would be worse than just "pointless"!) None of my comments in any of my posts above is referring to "links back from your own site to an article directory", and I wasn't for a moment imagining that you (or anyone) might do such a thing.

          I was talking about creating backlinks (not from your site - from anywhere) to copies of your articles in directories in an attempt to enhance the off-page SEO of those directory-copies of your articles. Some people do this, and there can indeed be a short-term benefit to it; but in the long run it's a mistake.
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          • Profile picture of the author Long Beach Nathan
            Originally Posted by Alexa Smith View Post

            I realise this, Nathan.

            We're talking at cross purposes. :rolleyes:

            I didn't mean "links back from your own site to an article directory". Clearly that would be pointless, as you say. (In fact it would be worse than just "pointless"!) None of my comments in any of my posts above is referring to "links back from your own site to an article directory", and I wasn't for a moment imagining that you (or anyone) might do such a thing.

            I was talking about creating backlinks (not from your site - from anywhere) to copies of your articles in directories in an attempt to enhance the off-page SEO of those directory-copies of your articles. Some people do this, and there can indeed be a short-term benefit to it; but in the long run it's a mistake.
            Oh, alright. Sorry about the misunderstanding, and thanks for the clarification.
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  • Profile picture of the author Mangozoom
    All good advice in here ... my suggestion is to build your articles around very well researched keywords.

    This is a major key to success with article marketing

    John
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  • Profile picture of the author Rajan Cajan
    Nathan, I don't think Digg excepts EZINE articles?
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