Conversion Question...
I had posted this question on Digital Point last night and have still not gotten any replies. Maybe some of you here have an answer for me???
This is the dilemma facing my team right now. We have spent the last few months taking almost everything from the more successful of the brands and then implementing those things on the less successful one... still have the conversion rate.
Today we are coming to the end of the road. After copying email promotions, offers, and even some of the layouts, we have been stuck with the same stats. This is in addition to, as I said before, having the same sources of traffic to the sites, the same amount of traffic, and even having a higher number of signups in the brand that is not performing as well. As of today we have made some changes in the way that we present our offers in our actual product (it is an .exe software download) and are waiting to see if we can make this number improve. If this does not work, we don't know what else to do other than say the color scheme or logo (possible name of the brand even) is what is making the difference, though none of us believe this.
Any ideas?
This is the dilemma facing my team right now. We have spent the last few months taking almost everything from the more successful of the brands and then implementing those things on the less successful one... still have the conversion rate.
Today we are coming to the end of the road. After copying email promotions, offers, and even some of the layouts, we have been stuck with the same stats. This is in addition to, as I said before, having the same sources of traffic to the sites, the same amount of traffic, and even having a higher number of signups in the brand that is not performing as well. As of today we have made some changes in the way that we present our offers in our actual product (it is an .exe software download) and are waiting to see if we can make this number improve. If this does not work, we don't know what else to do other than say the color scheme or logo (possible name of the brand even) is what is making the difference, though none of us believe this.
Any ideas?
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Joshua Bretag -
Thanks
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moongunner -
Thanks
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