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A 26% refund rate clickbank product?

by tycoon828
9 replies
Hello fellow warriors:

I found a clickbank product priced at $47 with 75% affiliate commission. No pop out discount. The earnings/sale should be around $33. But in clickbank marketplace list, this product's earnings/sale is only about $24.


Does this mean that this product's refund rate is extreamly high?

I did send a support ticket to ask the owner about this and I am now waiting for his reply, but I still want to ask you guys: how do you think about this?


Thanks !
#26% #clickbank #product #rate #refund
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by tycoon828 View Post

    Does this mean that this product's refund rate is extreamly high?
    Not necessarily. If the refund rate were high enough to account for that earnings difference, the product would probably have been withdrawn from the marketplace by Clickbank. (There are some exceptions to this, for example if the product has very, very few affiliates one of whom sends the bulk of the traffic, and that affiliate has a high refund rate because he's mis-selling the product, Clickbank may "take a view" and not de-list the product, at least temporarily, pending developments.)

    Remember that different affiliates can have hugely differing refund-rates for the same product. It ian't always "products", in a realistic sense, that have "refund-rates": it can be affiliates.

    Another possibility is that the price has changed recently, of course!

    Anyway, you did the right thing writing to the vendor to ask for more information.
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  • Profile picture of the author eholmlund
    The other thing to keep in mind is that the vendor may be selling multiple products. For example, maybe he's selling a $27 upsell which is factored into the stats. That would explain it.
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    • Profile picture of the author tycoon828
      Originally Posted by eholmlund View Post

      The other thing to keep in mind is that the vendor may be selling multiple products. For example, maybe he's selling a $27 upsell which is factored into the stats. That would explain it.

      I don't get it. How does a $27 upsell affect the earnings/sale? If he has upsell, the earning/sale that we affiliate get will be reduced?
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      • Profile picture of the author Matt MacPherson
        Originally Posted by tycoon828 View Post

        I don't get it. How does a $27 upsell affect the earnings/sale? If he has upsell, the earning/sale that we affiliate get will be reduced?
        The upsell is counted as a separate sale. So the mathematical average will drop. I believe when somebody buys an upsell it is now counted together. At least my stats reflect this.

        Matt
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        • Profile picture of the author Alexa Smith
          Banned
          Indeed ... Clickbank sometimes gives the impression of being both a law and a lore unto itself ...
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        • Profile picture of the author tycoon828
          Originally Posted by Matt MacPherson View Post

          The upsell is counted as a separate sale. So the mathematical average will drop. I believe when somebody buys an upsell it is now counted together. At least my stats reflect this.

          Matt

          Ok, this is a very clear explaination. Thanks Matt!
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    • Profile picture of the author Matt MacPherson
      Originally Posted by eholmlund View Post

      The other thing to keep in mind is that the vendor may be selling multiple products. For example, maybe he's selling a $27 upsell which is factored into the stats. That would explain it.
      This is very true. Or at least it used to be. I emailed my account manager about this observation. When I added a $25 1 click upsell I noticed my average sale drop to $22. Then two weeks later my gravity suddenly dropped by 10 points and my average sale went up to $27. It was the strangest thing.

      Matt
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  • Profile picture of the author tycoon828
    Thank you all for the help.

    I clicked the add to cart and checked the price is still $47.
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