
Harsh Lesson Learned
If you are a member of my mailing list, then you know that I like to send out emails that have insight and value. I get a lot of replies and I try to answer them all.
Today, I sent out an email blast that broke down the sales tactics of this week's number one selling ClickBank product. It was a long email that explained the different parts of the seller's sales page and included tips on using some of these tactics.
One of the things that I pointed out was the exit pops. I said like them or not, they are clearly working for him. At the time that I wrote the email, there were two exit pops. When the email went out today, there were something like fifteen!
Whoa! Backlash hell!
I have just learned how quickly you can go from months of attaboys to I want off your list emails.
Many folks had stated that they purchased the product previously and it was no good. I guess that I did not make my point of the email clear enough. My email was not a review of the product, just of the product's sales page, which clearly is working for him.
So, what lessons did I learn from this email blast?
1. Don't even think to linking to a page that uses tacky sales tactics in an email to your trusted list, no matter what the intentions of the email were.
2. Test all emails that could have a hint of controversy associated with them. If you send to a small portion of your list and they hate you for it, then... um... don't send it to the rest!
3. Don't send any emails that have a hint of controversy associated with them.
4. Apologizing to your list after making them mad makes them even more mad. I sent an apology email that included a free gift. It was a download for a product that I sell for $19 elsewhere.
I hope that somebody gets some value from this post, so that I know my day wasn't a total failure!
Founder of JVZoo. All around good guy :)
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Founder of JVZoo. All around good guy :)
Founder of JVZoo. All around good guy :)
You can find internet marketing strategies, SEO consulting, and tons of business advice at BAM!
Founder of JVZoo. All around good guy :)
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"Success is waking up in the morning, whoever you are, however old or young, and bounding out of bed because there's something out there that you love to do, that you believe in, that you're good at -- something that's bigger than you are, and you can't hardly wait to get at it again today." Whit Hobbs
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