If you are a member of my mailing list, then you know that I like to send out emails that have insight and value. I get a lot of replies and I try to answer them all.
Today, I sent out an email blast that broke down the sales tactics of this week's number one selling ClickBank product. It was a long email that explained the different parts of the seller's sales page and included tips on using some of these tactics.
One of the things that I pointed out was the exit pops. I said like them or not, they are clearly working for him. At the time that I wrote the email, there were two exit pops. When the email went out today, there were something like fifteen!
Whoa! Backlash hell!
I have just learned how quickly you can go from months of attaboys to I want off your list emails.
Many folks had stated that they purchased the product previously and it was no good. I guess that I did not make my point of the email clear enough. My email was not a review of the product, just of the product's sales page, which clearly is working for him.
So, what lessons did I learn from this email blast?
1. Don't even think to linking to a page that uses tacky sales tactics in an email to your trusted list, no matter what the intentions of the email were.
2. Test all emails that could have a hint of controversy associated with them. If you send to a small portion of your list and they hate you for it, then... um... don't send it to the rest!
3. Don't send any emails that have a hint of controversy associated with them.
4. Apologizing to your list after making them mad makes them even more mad. I sent an apology email that included a free gift. It was a download for a product that I sell for $19 elsewhere.
I hope that somebody gets some value from this post, so that I know my day wasn't a total failure!