17 {{ upvoteCount | shortNum }}
17 {{ upvoteCount | shortNum }}

Rank #1 receive 42%?

by Wide
15 replies
Hi,

I read some time ago that rank #1 receive 42% of all clicks, #2 = 8%, #3 was 5%, rest was 1% etc.

I told this to a client of mine but he want to know where I received that information, he want some references.

Does any of you know if such a study has been made and where to find it?
#42% #rank #receive
  • Profile picture of the author Mike Baker
    I don't know if that is an official number, but I have heard that before as well. Perhaps type that phrase into Google and see.
    Signature

    {{ DiscussionBoard.errors[2917470].message }}
  • Profile picture of the author Always-A-Warrior
    For what keyword and using what type of advertising?. Search engines, social network, list, etc. To get 42% I think a list can do it well lets see if anyone else wants to tackle this one.
    Signature
    FOR SALE: WebDesignInNewYork.com
    {{ DiscussionBoard.errors[2917473].message }}
  • Profile picture of the author Defunct
    Originally Posted by Wide View Post

    Hi,

    I read some time ago that rank #1 receive 42% of all clicks, #2 = 8%, #3 was 5%, rest was 1% etc.

    I told this to a client of mine but he want to know where I received that information, he want some references.

    Does any of you know if such a study has been made and where to find it?
    » Distribution of Clicks on Google’s SERPs
    {{ DiscussionBoard.errors[2917474].message }}
  • Profile picture of the author Bane
    Let me say this, before you go thinking that's set in stone.

    If I SEO'd my link to a #1 spot for 'Frog Catching' but my site was about 'Dog Training' do you seriously think I would get 42%?

    How about if my description was 'has a great load to deal with ponds and what bait you use'?

    For that 40 odd percent one has to make sure that their site name, base description, etc are all relevant to the search term and are appealing to those who would be searching.

    Otherwise all your hard work will be for nothing.
    Signature
    {{ DiscussionBoard.errors[2917485].message }}
    • Profile picture of the author Wide
      Originally Posted by Bane View Post

      Let me say this, before you go thinking that's set in stone.

      If I SEO'd my link to a #1 spot for 'Frog Catching' but my site was about 'Dog Training' do you seriously think I would get 42%?

      How about if my description was 'has a great load to deal with ponds and what bait you use'?

      For that 40 odd percent one has to make sure that their site name, base description, etc are all relevant to the search term and are appealing to those who would be searching.

      Otherwise all your hard work will be for nothing.
      Of cause, the site have to be related to the keyword.
      Example: A dog training site, keyword: "dog training".

      I was just looking for a reference to the 42%, which is based on optimal title and description I pressume.
      Signature

      Test my 21.03% CTR Theme
      http://www.warriorforum.com/warrior-...?highlight=CTR

      {{ DiscussionBoard.errors[2917494].message }}
    • Profile picture of the author Sour
      Originally Posted by Bane View Post

      Let me say this, before you go thinking that's set in stone.

      If I SEO'd my link to a #1 spot for 'Frog Catching' but my site was about 'Dog Training' do you seriously think I would get 42%?

      How about if my description was 'has a great load to deal with ponds and what bait you use'?

      For that 40 odd percent one has to make sure that their site name, base description, etc are all relevant to the search term and are appealing to those who would be searching.

      Otherwise all your hard work will be for nothing.
      I can't even begin to understand why someone would target such an irrelevant keyword; it's a completely unrealistic scenario. If someone is going for "frog catching", and they're in the dog training niche, I'm more amazed that they managed to successfully power their computer.
      {{ DiscussionBoard.errors[2917520].message }}
    • Profile picture of the author moneymarker
      Originally Posted by Bane View Post

      Let me say this, before you go thinking that's set in stone.

      If I SEO'd my link to a #1 spot for 'Frog Catching' but my site was about 'Dog Training' do you seriously think I would get 42%?

      How about if my description was 'has a great load to deal with ponds and what bait you use'?

      For that 40 odd percent one has to make sure that their site name, base description, etc are all relevant to the search term and are appealing to those who would be searching.

      Otherwise all your hard work will be for nothing.
      The study done in Cornell University for the distribution of clicks included a 'controlled' environment and i would assume sites SEO'd similar to your above given example would not be included as this would defeat the purpose of the research...

      What baffles me though is we seem to be taking these values as absolute ( myself included). My site about facial cleanser is spot #2 in Google for almost a year now and has never, ever received 8% of the clicks as claimed by study..... 2% is more like it...

      I suppose what I am forgetting is the study done by Cornell university involved mostly undergraduate students' behavior when searching and clicking.....

      Unless I am missing something here, I 'd say that is quite insufficient and biased to draw a conclusion....a bigger population where not only undergads, but also the working class, etc should have been a part of it..

      just my 2 cents...
      Signature
      RARE, Aged, Exact-match, Premium Domains

      {{ DiscussionBoard.errors[2917550].message }}
  • Profile picture of the author jasonmorgan
    I told this to a client of mine but he want to know where I received that information, he want some references.
    Brother, I'm gonna scold you.

    If you are going to work in the offline world... know your stuff. You are dealing with other peoples businesses and money.

    Repeating something that you read somewhere by someone and have no idea if it's accurate or not is unacceptable. If I were your client I would have fired you on the spot for not being able to back up your jargon.
    Signature

    I'm all about that bass.

    {{ DiscussionBoard.errors[2917526].message }}
    • Profile picture of the author Wide
      Originally Posted by jasonmorgan View Post

      Brother, I'm gonna scold you.

      If you are going to work in the offline world... know your stuff. You are dealing with other peoples businesses and money.

      Repeating something that you read somewhere by someone and have no idea if it's accurate or not is unacceptable. If I were your client I would have fired you on the spot for not being able to back up your jargon.
      Not in the offline business.

      Was just chatting with an old "client", general stuff - nothing business related (have been chatting with him since the late 90s), cant see how that relate to my question though, but whatever.

      Next time get your facts right before presuming everything.
      Signature

      Test my 21.03% CTR Theme
      http://www.warriorforum.com/warrior-...?highlight=CTR

      {{ DiscussionBoard.errors[2917590].message }}
  • Profile picture of the author RegalWeb
    I don't think that there is such thing as an accurate number in how many percentage of SE traffic a site can have judging by its rank. People tend to have varied option on what site to click on the SERPs.
    Signature
    REGAL WEB
    REGAL AGENTS
    {{ DiscussionBoard.errors[2917613].message }}
    • Profile picture of the author Wide
      Originally Posted by RegalWeb View Post

      I don't think that there is such thing as an accurate number in how many percentage of SE traffic a site can have judging by its rank. People tend to have varied option on what site to click on the SERPs.
      Lets say that you search on "dog training", the top 3 results all have very relavant results (I did not check, just an example).

      Do you click #1 first? I sure so
      Signature

      Test my 21.03% CTR Theme
      http://www.warriorforum.com/warrior-...?highlight=CTR

      {{ DiscussionBoard.errors[2917621].message }}
  • Profile picture of the author jasonmorgan
    Next time get your facts right before presuming everything.
    Are these not your words...

    I told this to a client of mine
    My facts were right based on the information you gave.
    Signature

    I'm all about that bass.

    {{ DiscussionBoard.errors[2917634].message }}
    • Profile picture of the author SantiSantana
      When doing the video tutorials for Market Samurai they say there that those percentages are the about the maximum to be expected for those positions in the SERPS but I´ll admit I don´t know where they drew their conclusion from. In any case something tells me you could out perform positions 2 to 5 (above the fold) If you were able to write e very compelling description. Copywriting to beat number 1 spot anyone?
      Signature

      No longer a writer for hire. I now help small owner/operator service businesses find opportunities for growth.

      {{ DiscussionBoard.errors[2917761].message }}

Trending Topics