that after reading many of them that you intuitively
already knew what they teach.
Actually, that's a good thing because you have just
confirmed a bit of knowledge that you already had.
Next, you need to ask yourself WHY aren't you applying
it. Often the answer is that you are looking for
something easier. Sometimes you are applying the
tactic but missing a very tiny subtlety.
Others times, you are looking for something "new" and
"little-known." If that's you, I have news for you...
many of the things being taught online today were being
taught by direct mail 30-40 years ago. I've purchased
numerous sets of cassette tape seminar recordings from
the 70's and 80's and they WERE teaching many of the
same things... such as product funnel, thud factor,
value proposition, USP, and risk reversal.
The biggest difference that I've noticed between the
successful and the dreamers is that the successful simply
get started, and realizes that work often IS required.
RISK is also often involved. Most of the big successes
that I know, even billionaires, had tons of failures.
They are now known for their successes, but the failures
are there... don't fear them.
The next time that you find yourself saying "I already
knew that, ask yourself why you're not applying it then.
I have personally coached some very intelligent people,
who knew the topic better than I did, or had often
learned from the same teachers that I had... yet I had
applied it, and for some strange reason, they had not.
Knowing is not doing - cross that chasm!