48 {{ upvoteCount | shortNum }}
48 {{ upvoteCount | shortNum }}

It's Easy To Sell Pizza To A Hungry Man...

by freemen14
42 replies
...But can you sell it to someone who's full.

One important cornerstone I wish I would have learned earlier on in my IM career is the importance of copywriting. In the past I've been guilty far too often of talking a fair amount of time putting together a good product, only to promote it with quickly put together crappy sales and squeeze page. Then stupid me wondered why it didn't do so well.

I was reminded of this again this week while reading a blog post by a well respected warrior. His point was that a well written, emotion based, split tested sales page can increase profits more than any other anspect of your marketing efforts.

Writing is not my favorite thing to do but I'm starting to really appreciate it's impact in my bottom line. If there's any newbs reading this please take this to heart. Your sales page is the 'store front' of your product. Make it count.
#copywriting #easy #hungry #man #pizza #quality sales page #sales page #sell
  • Profile picture of the author King Shiloh
    Banned
    You are correct.

    But...

    What about if the hungry man has no money to buy pizza?
    {{ DiscussionBoard.errors[3026877].message }}
    • Profile picture of the author brandonbaker
      Originally Posted by King Shiloh View Post

      You are correct.

      But...

      What about if the hungry man has no money to buy pizza?
      You get his e-mail address and wait 'til he does.
      Signature
      10 OBL - Full Link Report - Zero Footprint
      {{ DiscussionBoard.errors[3026887].message }}
    • Profile picture of the author Kevin_Hutto
      Originally Posted by King Shiloh View Post

      You are correct.

      But...

      What about if the hungry man has no money to buy pizza?
      Then he doesnt get any pizza.
      {{ DiscussionBoard.errors[3027033].message }}
    • Profile picture of the author paulie888
      Originally Posted by King Shiloh View Post

      You are correct.

      But...

      What about if the hungry man has no money to buy pizza?
      Obviously, you'd have to target the right demographics when advertising your offer. You obviously wouldn't want to target 21 year olds with average incomes of below $20,000 when launching a $1,997 high-ticket product.
      Signature
      >>> Features Jason Fladlien, John S. Rhodes, Justin Brooke, Sean I. Mitchell, Reed Floren and Brad Gosse! <<<
      {{ DiscussionBoard.errors[3031470].message }}
      • Profile picture of the author myob
        Originally Posted by paulie888 View Post

        Obviously, you'd have to target the right demographics when advertising your offer. You obviously wouldn't want to target 21 year olds with average incomes of below $20,000 when launching a $1,997 high-ticket product.
        Wow, what is on that pizza?
        {{ DiscussionBoard.errors[3033600].message }}
    • Profile picture of the author rusty1027
      Originally Posted by King Shiloh View Post

      But...

      What about if the hungry man has no money to buy pizza?
      Then get his email address and send him a coupon!
      {{ DiscussionBoard.errors[3033582].message }}
  • Profile picture of the author DannyDarwin
    King Shiloh,

    Show the hungry man how much money you have in your wallet and tell him how much pizza he could buy for that very amount. Then give him a slice of the pizza for free and promise to teach him everything you know for a small monthly payment.

    Don't give him to much of the pizza though...
    {{ DiscussionBoard.errors[3026923].message }}
    • Profile picture of the author King Shiloh
      Banned
      Originally Posted by brandonbaker View Post

      You get his e-mail address and wait 'til he does.
      Oh! I see but what if he dies of hunger before he gets the money?

      Originally Posted by DannyDarwin View Post

      King Shiloh,

      Show the hungry man how much money you have in your wallet and tell him how much pizza he could buy for that very amount. Then give him a slice of the pizza for free and promise to teach him everything you know for a small monthly payment.

      Don't give him to much of the pizza though...
      Hmm...Make sure that the hungry man is not very close to your wallet.

      I think I will give him as much pizza as can make him full for the moment, then encourage him to get a job so that he can make some money that can help him buy pizza subsequently.
      {{ DiscussionBoard.errors[3027021].message }}
    • Profile picture of the author freemen14
      This is a BIG stretch of an analogy I know....

      But I guess my point is that even bad pizza can look real good with quality copywriting.
      Signature
      {{ DiscussionBoard.errors[3027026].message }}
    • Profile picture of the author Robert Boduch
      Good point, freemen14...

      It's one thing to get visitors to your site... and something else entirely to get them to follow through and take action, particularly when it means spending money.

      When you have a product that's an exact match to the emotional needs of buyers, an offer that's hard to resist, and copy that gets them nodding in agreement, you're much further along than you would be with a run-of-the-mill sales page.

      Robert
      Signature
      The One Big Money Skill That Will Set You Free

      Lightning-FAST Content Creation -- 5 For 1 Package Deal - Tips, Tricks and Templates
      {{ DiscussionBoard.errors[3027032].message }}
    • Profile picture of the author myob
      Originally Posted by freemen14 View Post

      This is a BIG stretch of an analogy I know....

      But I guess my point is that even bad pizza can look real good with quality copywriting.
      This is a very good analogy, actually. When the copywriting is done, teach him how to find hungry people and sell them pizza as your affiliate.
      {{ DiscussionBoard.errors[3027039].message }}
  • Profile picture of the author Kan
    I agree original poster, and that's why I only target niches aimed at insecure desperate men. It always works. Just make sure you add some "too good to be true" testimonials, and there emotions will take over.
    {{ DiscussionBoard.errors[3027043].message }}
    • Profile picture of the author freemen14
      Originally Posted by Kan View Post

      that's why I only target niches aimed at insecure desperate men. It always works. Just make sure you add some "too good to be true" testimonials, and there emotions will take over.
      Agreed. One of the technical aspects of good copy which has helped me out is that sales pages which tell a good overall story are key.

      I't unreal how I've read some good sales pages with no interest in the product what so ever and I almost feel like buying it by the end. It's almost like the writer put you in another mental "zone"
      Signature
      {{ DiscussionBoard.errors[3027275].message }}
      • Profile picture of the author kurtoneil
        Originally Posted by freemen14 View Post

        Agreed. One of the technical aspects of good copy which has helped me out is that sales pages which tell a good overall story are key.

        I't unreal how I've read some good sales pages with no interest in the product what so ever and I almost feel like buying it by the end. It's almost like the writer put you in another mental "zone"
        The problem is "I almost feel like buying it" doesn't convert. Great copywriting is extremely important, but it's much easier to find a market (hungry people) and fill it, than trying to force good pizza down people with full bellies by using great copywriting. And if they are hungry enough and the copywriting is good enough, they will find the money.
        Signature
        {{ DiscussionBoard.errors[3027399].message }}
        • Profile picture of the author freemen14
          Originally Posted by kurtoneil View Post

          The problem is "I almost feel like buying it" doesn't convert. Great copywriting is extremely important, but it's much easier to find a market (hungry people) and fill it, than trying to force good pizza down people with full bellies by using great copywriting. And if they are hungry enough and the copywriting is good enough, they will find the money.
          Hey Kurtoneil. Your first post. Welcome to the WF.

          You make a great point. I guess one golden formula is;

          Quality Product + Solid Copy + Hungry Crowd = Customers and Cash
          Signature
          {{ DiscussionBoard.errors[3027440].message }}
        • Profile picture of the author Frank Donovan
          Hi kurtoneil

          Originally Posted by kurtoneil View Post

          The problem is "I almost feel like buying it" doesn't convert. Great copywriting is extremely important, but it's much easier to find a market (hungry people) and fill it, than trying to force good pizza down people with full bellies by using great copywriting. And if they are hungry enough and the copywriting is good enough, they will find the money.
          This is a key point.

          Gary Halbert, who knew a bit about copywriting , always claimed that the one marketing advantage he'd choose over any other was having "A Starving Crowd".


          Frank
          Signature

          {{ DiscussionBoard.errors[3028003].message }}
          • Profile picture of the author freemen14
            Originally Posted by Frank Donovan View Post

            Hi kurtoneil



            This is a key point.

            Gary Halbert, who knew a bit about copywriting , always claimed that the one marketing advantage he'd choose over any other was having "A Starving Crowd".


            Frank
            Thanks Frank. I've read some of Gary's work and really appreciate it.

            There's a good name for a wso, "Starving Crowd Marketing"
            Signature
            {{ DiscussionBoard.errors[3028083].message }}
            • Profile picture of the author Ray Erdmann
              While I agree a good sales page can/does/will help convert 'tire kickers' into 'buyers'...IMHO...it's harder to become 'good' at copy writing then anything else, such as keyword research, building landing pages, back-linking, etc.,etc.
              Signature

              "Whether you think you can or not...you'll always be 100% right!" |

              {{ DiscussionBoard.errors[3028516].message }}
              • Profile picture of the author JohnMcCabe
                Originally Posted by freemen14 View Post

                This is a BIG stretch of an analogy I know....

                But I guess my point is that even bad pizza can look real good with quality copywriting.
                The problem is, it's still bad pizza. So you might lure the unsuspecting suckers into buying once, but the bad pizza (in the absence of some other motivator, like being the only choice available) will prevent you from selling that buyer a second one...
                {{ DiscussionBoard.errors[3028545].message }}
                • Profile picture of the author freemen14
                  Originally Posted by JohnMcCabe View Post

                  The problem is, it's still bad pizza. So you might lure the unsuspecting suckers into buying once, but the bad pizza (in the absence of some other motivator, like being the only choice available) will prevent you from selling that buyer a second one...

                  Good point John. In terms of long term IM success quality of product is always important.
                  Signature
                  {{ DiscussionBoard.errors[3028559].message }}
  • Profile picture of the author yankforlife41
    Ya, honestly once I start making enough of money I will have a top copywriter go over my sales page and most likely redo-it.
    Signature

    {{ DiscussionBoard.errors[3027315].message }}
    • Profile picture of the author Mohammad Afaq
      Originally Posted by yankforlife41 View Post

      Ya, honestly once I start making enough of money I will have a top copywriter go over my sales page and most likely redo-it.
      According to your signature you can do it right now

      To the OP: Great analogy and it applies in any type of marketing.
      Signature

      “The first draft of anything is shit.” ~Ernest Hemingway

      {{ DiscussionBoard.errors[3027362].message }}
      • Profile picture of the author Caleb Spilchen
        Originally Posted by Mohammad Afaq View Post

        According to your signature you can do it right now

        To the OP: Great analogy and it applies in any type of marketing.
        Why doesnt he invest the $400/week?


        Caleb
        Signature

        Canadian Expat Living in Medellin, Colombia

        {{ DiscussionBoard.errors[3027374].message }}
        • Profile picture of the author Mohammad Afaq
          Originally Posted by Caleb Spilchen View Post

          Why doesnt he invest the $400/week?


          Caleb
          That's why I made the comment I did:

          This Free Video Reveals the Formula To Make Your First $500 Online And Then Grow That to $5,000 a Week!
          So yeah!
          Signature

          “The first draft of anything is shit.” ~Ernest Hemingway

          {{ DiscussionBoard.errors[3027496].message }}
          • Profile picture of the author Devid Farah
            I agree with the original poster as well – a good product is completely useless without good marketing for it!
            You can have the best ebook in the world, but if no one cares to look at it, no one will ever know…
            Signature
            {{ DiscussionBoard.errors[3027708].message }}
            • Profile picture of the author BenoitT
              What about delivering what he really wants? After that, you can sneak what he needs. Their is so much people on the internet marketing business that want money without working. Eben Pagan says to his students: if you don't care about money and give them good content and really help them, you will end up with more money. $29M is a good proof.

              If you're selling something you wouldn't buy, get a new job...
              Signature

              Benoit Tremblay

              {{ DiscussionBoard.errors[3027730].message }}
    • Profile picture of the author onkelmicha
      Originally Posted by yankforlife41 View Post

      Ya, honestly once I start making enough of money I will have a top copywriter go over my sales page and most likely redo-it.

      That is always what I do as soon as I get a descent amount off traffic and some conversions. Hire a descent writer and start split testing, I can write for **** so if it already making some money with my bad copy so will be a profitable when i invest in descent copy.
      {{ DiscussionBoard.errors[3033674].message }}
  • Profile picture of the author SamFrankly84
    I don't think that the only thing you need to worry about is the writing on your sales page. While it's probably the single most important page, you also need to worry about advertising to all those hungry and full men that your pizza is the best and explaining how it will help them achieve their dreams.
    {{ DiscussionBoard.errors[3027398].message }}
  • Profile picture of the author AverageGuy
    I hear you! I'm an engineer, and not marketer. It will be great if we can write a great copy, isn't it? However, I always think, the first thing we should consider is: is the product/service really good and give values? if not, even have a great sales copy, it will get back to you.

    P.S. in reality, if a man is really hungry, and you give him lots of pizza, the result may be tragedy. He may die because of eating so much until his stomach breaks. it is true.



    david
    {{ DiscussionBoard.errors[3027799].message }}
    • Profile picture of the author BenoitT
      Eben Pagan also talks about the "Profesionnal" and the marketer. A good marketer don't presume to know what people wants, he listen and test. However, you need to know what they need to make them success. Good marketers don't think in term of money only.
      Signature

      Benoit Tremblay

      {{ DiscussionBoard.errors[3027854].message }}
    • Profile picture of the author King Shiloh
      Banned
      Originally Posted by AverageGuy View Post

      I hear you! I'm an engineer, and not marketer. It will be great if we can write a great copy, isn't it? However, I always think, the first thing we should consider is: is the product/service really good and give values? if not, even have a great sales copy, it will get back to you.

      P.S. in reality, if a man is really hungry, and you give him lots of pizza, the result may be tragedy. He may die because of eating so much until his stomach breaks. it is true.



      david
      David,

      Please don't be offended, what is true?
      {{ DiscussionBoard.errors[3027866].message }}
  • Profile picture of the author pr5931
    Thanks freemen14
    Good advice to a newbie.
    I’m not comfortable with writing but someone said you won’t make good progress in IM if you don’t get out of your comfort zone.
    {{ DiscussionBoard.errors[3028894].message }}
    • Profile picture of the author King Shiloh
      Banned
      Originally Posted by pr5931 View Post

      Thanks freemen14
      Good advice to a newbie.
      I'm not comfortable with writing but someone said you won't make good progress in IM if you don't get out of your comfort zone.
      This is one truth I have ever believed in. Comfort zone is not a comfortable place after all. It's a ticking-time-bomb domain in disguise - quit before you die staying!
      {{ DiscussionBoard.errors[3029797].message }}
  • Profile picture of the author krharper
    I've been thinking about this topic a lot lately, and you are obviously right that good copywriting is a key. I'm not sure if the tried and true long sales letter is still the right way to go, however, and I've been split testing that versus "great design" in the form of a short, simple home page, very visually appealing and professional. The info the buyer needs to know is still there, but its accessible in seconds and the design itself lends the authority. So far, no loss in sales for the places I've tried it.
    Signature

    Join me in learning to live an Extraordinary Life:

    ExtraordinaryLifeStrategies.com
    (Nothing to sell here, just great ideas for an Extraordinary Life)
    {{ DiscussionBoard.errors[3029816].message }}
  • Profile picture of the author AEC
    My first thought was... yea, I can sell pizza to a man that is full if I can convince him of the danger of going hungry tomorrow or if I can get his emotions stirred to feed his hungry neighbor.
    That's where the the good copy comes in, right? Got to re niche it if the person we are talking to doesn't think he is hungry.
    Signature
    If you place good service ahead of making money... opportunities to make money will present themselves.
    {{ DiscussionBoard.errors[3031426].message }}
  • Profile picture of the author randoggle
    In person the person who lannds all for the sales is your equivalent to your online salesman.
    {{ DiscussionBoard.errors[3031585].message }}
    • Profile picture of the author randoggle
      Originally Posted by randoggle View Post

      In person the person who lannds all for the sales is your equivalent to your online salesman.


      This totally did not make sense. Thats what i get for falling asleep at the computer.


      What i ment to say is your person to person sales person is Copywritting equivalent to all of your online sales.
      {{ DiscussionBoard.errors[3033904].message }}
  • Profile picture of the author kurtoneil
    Hey freeman14 & Frank, thanks for the welcome.

    All of this talk about pizza is making me hungry. Can't you just smell it? Oops, now we're getting into NLP. Copywriting can get complicated.
    Signature
    {{ DiscussionBoard.errors[3033563].message }}
    • Profile picture of the author Dan C. Rinnert
      What's on this pizza?

      I don't know if you could sell a peanut butter pizza to a hungry man if he's deathly allergic to peanuts. If you can, well, I guess you're a really good salesperson... and a bit of a dirtbag.
      Signature

      Dan's content is irregularly read by handfuls of people. Join the elite few by reading his blog: dcrBlogs.com, following him on Twitter: dcrTweets.com or reading his fiction: dcrWrites.com but NOT by Clicking Here!

      Dan also writes content for hire, but you can't afford him anyway.
      {{ DiscussionBoard.errors[3033576].message }}

Trending Topics