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Calling Amazon Associates: Do buy now graphics increase clicks?

by kea55
6 replies
Hi guys I have a site i started where I put up a lot of amazon associate products. I use mainly text links, maybe like 2 hidden within a description of the product. However, Im not sure but I think a buy now button might help people know at first glance that its a site where you can buy something rather than just a blog. What do you guys think. Do you use buy now for amazon or price buttons?: if so where do you get the graphics? do they help your sales?
#amazon #associates #buy #calling #click #graphics #increase
  • Profile picture of the author SamFrankly84
    I think that "BUY NOW" or "ORDER NOW" in big letters a few times helps with selling.

    Ratings (in the form of stars, hearts, whatever) also helps.

    The only other thing I can think of is mentioning whether or not your item qualifies for Amazon's "Super Saver Shipping". I haven't tested it, but it might help if you have enough room for it.
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  • Profile picture of the author markowe
    A lot of people just 'borrow' the Amazon Buy Now button. The thinking behind adding a Buy Now button (and I am sure there is some truth in it) is that it increases clickthrough because it's familiar (especially if it looks like Amazon's button) and it's also a clear, visible call to action.

    What I am not sure about is because my sites are niche product sites, they are supposed to presell the visitor on the product, not actually get them to a buying decision - I just want to get them to Amazon, and let Amazon do the rest (they are far better at it than me!), so I feel like BUY NOW would be rushing them into a decision they might not be ready for.

    Problem is with these little niche sites, you are usually not getting the hundreds of hits that would make a split-test viable, so my jury is still out on that one, would love to hear what others think.
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  • Profile picture of the author avatar103
    you get the graphics from amazon sites and yes they work as its a call to action!

    dont really work on blogs though. IMHO
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  • Profile picture of the author jaiganeshv
    if you can use the same amazon style buttons,,, then it considerably increases the click thru and sales for sure...
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  • Profile picture of the author Thamisgith
    Use either an Amazon "buy now" or "learn more" button and you should get more clicks. Using the Amazon button, or something very similar, will prime them that they are going to Amazon - where people expect to be sold.
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    Hamish

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  • Profile picture of the author kea55
    hmm.. ok I can see that. ....
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