I'm actually participating in my own little challenge to create a new $10,000/month business within 30 days. So far, we look like we're on target!! But more importantly, I gained some advice from a young businesswoman which I think will benefit a LOT of people on this forum.
I recently met with a businesswoman who's doing VERY well, and unlike many of the teen success stories you hear about - she didn't use the Internet. She's done it the "old fashioned" way which is absolutely fantastic. Here's an extract of a post I just wrote about my meeting with her:
By the way, I don't think she's actually a millioanaire, but in 1-2 years her company will definitely be worth that figure at least.
On Friday, I took a very important journey to meet with a very talented business woman. This was something I've been trying to get set up for a while but I think it's poinient because I learnt something which I feel a lot of you will benefit from.
The woman I met is called Ruth Amos, who owns a company called "StairSteady". She's the same age as me and is exactly where I want to be at in terms of my own personal development. You can see a video about her here:
Ruth has had phenomenal success creating her StairSteady product, and I met with her to disucss the best way we could get our products into UK retail establishments. I also wanted to really get into her skin in terms of how she operates and how she's been able to attain so much success & buzz about what is actually quite a boring & run-of-the-mill product. What I learnt was quite amazing - some of the advice & insights she detailed were just so beneficial that I couldn't put a figure on how helpful they could be for us.
How Ruth's Business Works
Ruth owns a product called "StairSteady". It's aimed at older & disabled customers who need help getting up the stairs. This isn't the type of product that can just be promoted with articles - she's had to continually push the brand and product through various sales channels. This gave me the biggest insight into how to sell products "offline"
I gathered that Ruth is continually out meeting clients, prospective stockists and other businesspeople in order to grow her network of connections & friends. I didn't realize this before, but it's this blend of being a very interesting & enjoyable person to be around, as well as having the where-withall of business that's got her to where she is. I don't know how much she's worth but I'd certainly be willing to throw some serious cash at the company, which is why I actually class her as one of the most influential people in my life right now.
Anyway, what I'm trying to say is this: building your brand (both business & personal) is absolutely CRUCIAL to success. I'm sure many of you guys are like I was - hiding behind your affiliate sites or your product. Maybe you have a pen name or some false nickname on your product's websites. Although this may work up to a point, in order to really hit the big time, it's essential to get your brands built so that your customers will trust you more, your affiliates will be more inclined to promote you and you'll attract people who can help you.
I'm working hard on building up my personal brand now. And no, this isn't something that can be done with marketing budgets... it's all about being approachable, personable and an all-round good person. You'll see some more updates from me about this very soon - but this is exactly how I hoped this process would help me - by giving my the insight and goals of exactly what I was missing. Now I know what I need, I can go out and do the steps that are required to build my new business, develop my current business and expand further :-)
In terms of IM, here are some pointers I can think of:
- If you own a product - You may want to create a centralized website / brand which affiliates can associate with. For example, NCMEDIA has all of his products on his site, SWERD (who owns earth4energy) has all of his products on AffiliateMaterial.com.
- If you're an affiliate - You may want to create a central brand for your affiliate websites. This will not only build trust, but allow you to spread authority and growth between all of your websites without having to start afresh each time you want to build a new site.
Thanks for reading this update. Sorry about not having any photos or videos - I was so enthralled with what Ruth was saying that I totally forgot to get any media of her & I. I'll get some more stuff going when I have deals set up that I need for my new business.
Thanks fo reading & I really hope you gained some value from this post!