So... Is it quality or quantity? CALLING ALL ARTICLE MARKETERS!

matt5409

15 years ago

the answer to the question is BOTH

i'm sure the more experienced article marketers here will elaborate.

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Alexa Smith

Banned 15 years ago

It's quality.

Quality breeds quantity on its own: articles of quality are syndicated, and gradually produce highly targeted traffic and relevant backlinks.

Quantity alone breeds nothing of any lasting value.

In this context, quality means "writing for syndication", and quantity means "writing for clicks". In income terms, one high quality article per day submitted to your own site, indexed there, and then submitted unchanged to one article directory can easily produce ten (or twenty, or thirty) times the income of 10 poor quality articles spun into 100 semi-literate copies and mass-submitted to 1,000 useless article directories with non-context-relevant, PR-0, temporary backlinks and little targeted traffic. One is syndicated to "decent, relevant places" from which one can build a real business based on increasing residual income from work already done. The other is futile and typically leads only to a "rinse and repeat" business and a constant struggle.

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Tre81

15 years ago

Originally Posted by Alexa Smith

Quality breeds quantity on its own: articles of quality are syndicated, and gradually produce highly targeted traffic and relevant backlinks.

Quantity alone breeds nothing of any lasting value.

.

Alexa, with that being said, how many articles did you write per day when you began your journey?

Did it take you a while to test the theory that quality indeed meant more than the sheer number of articles or was quality a major priority of yours from the start.

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Alexa Smith

Banned 15 years ago

Originally Posted by Tre81

Alexa, with that being said, how many articles did you write per day when you began your journey?

When I began my journey, I had no idea what I was doing, and (like so many people) "copied what I thought worked", i.e. "general guidebook advice sort of stuff", not knowing any better. I wrote 4 or 5 "articles" per day (once or twice even 8/9 - not articles I'm proud of although I suppose by comparison with some you see they were ok - they just had the wrong aim!). I even did "spinning" (briefly - yuk) and mass submission to crap directories ("for the backlinks" :rolleyes: ), and all the things most people try.

I used to "write for clicks" and had a nearly 40% average clickthrough rate. Absolutely hopeless to try to build a long-term, growing, residual-income-based business like that. Even for a good writer. It's all just "rinse and repeat" - it isn't a business at all, in fact: it's just "creating a job for yourself", and a hard-working one that isn't even well paid!

:rolleyes:

Originally Posted by Tre81

Did it take you a while to test the theory that quality indeed meant more than the sheer number of articles or was quality a major priority of yours from the start.

No, I started really badly. But recovered!

One article per day is plenty for me - nearly 2 years later - to make a gradually increasing five-figure monthly profit. I don't even write one every day, to be honest (I did one yesterday, but am not doing one today).

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ELK 15 years ago

To Alexa,

I know I'm moving away from "making a job for myself", so this is good to hear. I can envision myself taking the time to make a handful of great articles a week. I can do that much more easily than pumping out stuff I can hardly stand to read myself. I've written like that just to meet a deadline and I hated it.

Thanks for the in-the-trenches advice.
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Sheryl Polomka 15 years ago

Quality for sure. Like Alexa said a good quality article will get syndicated and will earn you more relevant backlinks long term.

I have articles that I submitted to directories a couple of years ago that are still being added to people's sites - it's all about quality if you want a good solid business.
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NicoleBeckett

15 years ago

Originally Posted by Alexa Smith

Quality breeds quantity on its own: articles of quality are syndicated, and gradually produce highly targeted traffic and relevant backlinks.

Quantity alone breeds nothing of any lasting value.

Absolutely!! Remember, everything that you publish has your name and link attached to it. If you publish sub-par articles for the sake of a quick backlink, anyone who reads them is simply going to assume that you're not the expert you claim to be. If you read a junk article, would you assume that the writer was just aiming for quick backlinks? Or, would you assume that he just didn't know what he was talking about? My guess is the latter.

If you publish a great article, it will get picked up by other people - meaning that 1 great article could wind up with dozens of backlinks. You just can't say that about a crappy article.

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jonibravo

15 years ago

Obviously quality of articles will be preferred on quantity. Here everyone will go for quality because they will get benefit of it.

Though quantity at some times maybe required.

So it upto you who decide what to do..

cheers!!

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JanG

15 years ago

If you want people to read your articles and then click on to your site because they want to know more about what you can offer them, then you should definitely go with quality. If you just want backlinks to your site, the quality does not matter as much.

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Alexa Smith Banned 15 years ago

Originally Posted by JanG

If you just want backlinks to your site, the quality does not matter as much.

On the contrary: from the "backlinks only" perspective it actually matters more, if you want the relevant, targeted backlinks which are worth so very much more to your business, and to your site's SEO.
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candoit2

15 years ago

Originally Posted by JanG

If you want people to read your articles and then click on to your site because they want to know more about what you can offer them, then you should definitely go with quality. If you just want backlinks to your site, the quality does not matter as much.

Anyone can submit a high quality article to just as many places they can a low quality article for the same number of backlinks.

However, they stand to get even more links if they have high quality content that will be accepted in places their low quality won't.

Also low quality articles won't get as many backlinks from people who manually link too, post or share their content. They will get more of those links if their article is high quality.

Quality articles get read and listened to, as well as get them way more backlinks and sales/leads.

To answer the OP...it's quality all the way.

Aaron

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morninjoi 15 years ago

I think it is better to invest the time you spend in producing 5 articles to creating one quality article that becomes viral over time.
For me quality will pay more in the long run.
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Suzy 29

15 years ago

Quality is the key, but then again a decent amount of information is important to get what you are writing about in your article across. I mean check on ezine and you will see articles in your field that have previously been written. Then make a decision what direction you think is best for your business.

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devsir

15 years ago

I say that quality beats quantity. One quality article is better than 10 poor quality articles. Over the period of time 1 quality article will continue to earn money while 10 poor quality articles will cease to earn money soon or these poor quality articles may not earn at all.

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Manuelcrc

15 years ago

Quality always works better than quantity... having a lot of articles that do no add to your readers' lives is worse off than having a few good articles that will always be relevant to readers.

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Janice Sperry

15 years ago

Quantity = Short term benefits (sometimes)
Quality = Short and long term benefits (usually)

Quality always trumps quantity to promote quality websites.

My goal is always:

A continuous and increasing quantity of quality articles.

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smartdoctor

15 years ago

Originally Posted by Janice Sperry

Quantity = Short term benefits (sometimes)
Quality = Short and long term benefits (usually)

Quality always trumps quantity to promote quality websites.

My goal is always:

A continuous and increasing quantity of quality articles.

I agree with you that short term benefits (sometimes)
Quality = Short and long term benefits (usually

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JohnMcCabe

15 years ago

Originally Posted by Tre81

OK, I think we can all agree that quality definitely trumps quantity. With that in mind, do any you know of any books or websites out there that can aide in sharpening my article writing skills?

Like I mentioned in my first post, I think of myself as being a pretty decent writer. However, I am taking this business very seriously, and I know that me becoming a stronger writer can only improve my chances of succeeding in the future.

Bill Platt (tpw) offers a really nice free ebook here:

Article Marketing: Beyond the Basics - Free Ebook, No Catch, No Squeeze Page

I don't want that Okie's head swelling, so I'll just say you could do a whole lot worse than starting there.

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DireStraits

15 years ago

Originally Posted by JohnMcCabe

Bill Platt (tpw) offers a really nice free ebook here:

Article Marketing: Beyond the Basics - Free Ebook, No Catch, No Squeeze Page

I don't want that Okie's head swelling, so I'll just say you could do a whole lot worse than starting there.

*Squeezes Bill's head*

Yes, I've read and wholeheartedly recommend that ebook, too.

*Waits a few moments, then releases Bill's head*

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Richard Van 15 years ago

Originally Posted by DireStraits

*Squeezes Bill's head*

Yes, I've read and wholeheartedly recommend that ebook, too.

*Waits a few moments, then releases Bill's head*

I read it too, I'm scared he may try and rub my leg for this but it is a dam good book.

Either way, along with Alexa, he's a chap that very much knows his stuff.

He even admits it himself. :rolleyes:
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- DireStraits 15 years ago
  
  Originally Posted by Richard Van
  
  I read it too, I'm scared he may try and rub my leg for this but it is a dam good book.
  
  Rather yours than mine!
  
  Originally Posted by Richard Van
  
  Either way, along with Alexa, he's a chap that very much knows his stuff.
  
  100% agreed.
  
  Originally Posted by Richard Van
  
  He even admits it himself. :rolleyes:
  
  LOL. I've never have known it. It's not like it emanates from his posts or anything, you know?
  
  Thanks
  
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bjgran

15 years ago

This is actually something I could comment on. I just joined the WF a few days ago, but have been writing and marketing articles for some time.
I agree with those who say BOTH. I want my articles to stand out as to their quality. I could never knowingly put a "defective" or uninformative article out there. But, I've had to hurry up the process to make money and pay bills.
I guess to put it simply -- Perfect your skills so that you're writing quality articles in a quantity that yields what you need.

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bigslamgyrl

15 years ago

When I first started in article marketing, I ran myself crazy doing ezine articles, goarticles, squidoo lenses, and hubpages for all of the keywords that seemed to have low competition.

My first few articles were pretty dismal in my opinion, but even when I thought I was writing killer articles, I was still not making any consistent money.

I never really knew where my traffic was coming from, but I just figured that this was how everyone did it.

Then one day I finally got around to opening the monthly report that ezinearticles e-mails to it's members, and I realized that an article I had written a year ago was getting three times the traffic on a monthly basis that my other articles were getting. I went back through to the ezinearticles reports that I had just filed away, and this one article had always been the one with the most views (out of all 70-100 articles I had written).

So, my best advice to you would be:

- write easy to understand articles, (I have been advised to write at an 8th grade level)

- personally, I would stick with ezinearticles in the beginning. Why? Because it rewards you for getting into the 'most viewed for the past 60 days' category. If you can get your article viewed enough to be in the 'most viewed' for that category, then a link to your article will appear on every article in that same category. This means many powerful backlinks that will keep your article ranking high for a long time to come.

- try to find 2 categories that your niche could fit into. Most people just look at the 'common category' for their articles, which means they have a lot more competition to get into the 'most viewed category'.
Say that you have an acne product. Everyone is choosing the 'acne' category for their articles. But the 'skin' category will work as well and the number of views that you would need to get a 'skin category' article into the 'most viewed articles' section is much lower than a popular category like acne.

- As you are doing your ezinearticles for different categories and keywords, I would link to those articles in whatever else that you do so that you can get them views.

I personally found Tim Gorman was the one who really helped me make some friction with article marketing. Also, Mario (Black?) at internetmarketingfool.net (both warriors)

Hope this helps!

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Barry Unruh

15 years ago

Originally Posted by Tre81

I consider myself to be a pretty decent writer and would love to begin my article marketing business ASAP.

Which method produces the best results, quality or quantity? Perhaps a little bit of both?

I really love your questions.

I cannot add much to what you have already been told except to make sure you understand an important point.

If you create ONE really great article today in 2 hours, and then after it went live on an article directory you spend 2 hours contacting site owners who use syndicated content within your niche about your new article, you could have a multitude of backlinks, more traffic, and potential partnerships for the future.

If you wrote 10 so-so articles today, submitted them to the directories, you will have 10 backlinks, a little traffic for the next couple days, and little hope of them getting syndicated.

Then, add in the fact one great article can be leveraged into a great video, an audio recording, and across other platforms if you wish.

If you are a good writer like you say, watch for Alexa's posts consistently. Keep an eye out for what John McEachern says, too. You'll see him thanking Alexa a lot of times and keeping his mouth closed....but sometimes he beats her to the punch with brilliant commentary.

Barry

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ekxstores

15 years ago

i agree with matt5409 you need both

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GeorgR.

15 years ago

One article per day is plenty for me - nearly 2 years later - to make a gradually increasing five-figure monthly profit. I don't even write one every day, to be honest (I did one yesterday, but am not doing one today).

Wow...Alexa, this is solely from article marketing with (less than) one article/day? Want to share some insights?

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Alexa Smith

Banned 15 years ago

Originally Posted by GeorgR.

Wow...Alexa, this is solely from article marketing with (less than) one article/day? Want to share some insights?

Yes, but that's across 8 niches now, and after nearly 2 years' concentrated work (some of it 30+ hours per week, in the first year), and I get some $65 Clickbank commissions, and it's only very recently got into five-figures per month. "Insights", such as they are, in my forum posts ...

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GeorgR.

15 years ago

Originally Posted by Alexa Smith

Yes, but that's across 8 niches now, and after nearly 2 years' concentrated work (some of it 30+ hours per week, in the first year), and I get some $65 Clickbank commissions, and it's only very recently got into five-figures per month. "Insights", such as they are, in my forum posts ...

Yeah i see there's already a wealth on information, basically (some of the) things i do also. I wont ask for your niches

and i also see that you just answered a question in another thread i had about Ezine being still a good source (where the answers is obviously YES). But allow me the question how extensive your SEO/keyword research is, if you do ANY? Do you write/submit articles where you did some SEO/keyword research beforehand eg. expected (theoretical) ranking of the article? What importance does SEO/SEOing an article have for you?

I am asking since i usually do this myself - but then i realize there is a fallacy. Say, i am hunting down a niche where i could expect good rankings and lower competition beforehand. Which would automatically exclude big "mainstream" niches - but realize that many people make money in EXACTLY THOSE mainstream niches *despite* heavy competition and regardless whether SEO software X would tell me "No, no..dont ever use that niche/keyword"

G.

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JohnMcCabe

15 years ago

Originally Posted by GeorgR.

I am asking since i usually do this myself - but then i realize there is a fallacy. Say, i am hunting down a niche where i could expect good rankings and lower competition beforehand. Which would automatically exclude big "mainstream" niches - but realize that many people make money in EXACTLY THOSE mainstream niches *despite* heavy competition and regardless whether SEO software X would tell me "No, no..dont ever use that niche/keyword"

G.

Georg, I can't answer for Alexa, but I do some keyword research for the simple reason that other publishers do, too.

I don't use those carved-in-stone rules, like "X number of exact match searches and less than Y competition when searched in quotes". I just want to make sure that the keywords I'm incorporating have some mass appeal, which (I believe) makes them more attractive candidates for syndication.

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JohnMcCabe

15 years ago

Originally Posted by JohnMcCabe

Georg, I can't answer for Alexa, but I do some keyword research for the simple reason that other publishers do, too.

I don't use those carved-in-stone rules, like "X number of exact match searches and less than Y competition when searched in quotes". I just want to make sure that the keywords I'm incorporating have some mass appeal, which (I believe) makes them more attractive candidates for syndication.

I know it's generally not a good thing to quote yourself, but I have a good reason here. I believe I gave the wrong impression by glossing things over.

When I'm doing the research for articles I want syndicated, I'm not looking at what people are searching for. I'm looking for the keywords that the top sites in my chosen niche which use syndicated content are targeting.

That type of site is my 'real' customer when seeking syndication. I want them to find articles targeting the keywords they're already targeting, or keywords closely related to those, so they can enhance their own position.

Of course, the niche and the keywords also have to serve my wants as well, because the end game is to put one (or more) of my offers in front of their readers.

At some point, I also want to take the directories out of the equation altogether when it comes to the top sites that use syndicated content. I want them on my own list, waiting to get my new content without having to hunt it down in a directory or feed.

If I'm writing for traffic or SEO, I'm going to use a secondary pen name, and the normal keyword research principles apply...

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Alexa Smith

Banned 15 years ago

Originally Posted by GeorgR.

But allow me the question how extensive your SEO/keyword research is, if you do ANY? Do you write/submit articles where you did some SEO/keyword research beforehand eg. expected (theoretical) ranking of the article? What importance does SEO/SEOing an article have for you?

A lot.

I do a lot less keyword research than most people (I'm almost sure, from the discussions I read here about the subject), but I'm good at what I do, and it works for me.

I have absolutely zero interest in "numbers of competing sites" for any keyword, because I'd rather compete with 5,000,000 listings of which the top 5 sites include directory articles than with 5,000 listings of which the top 5 sites include age-old authority sites I can never hope to dislodge. Yet again, for me, quality is everything (in this case the SEO-quality of my only 5 competitors) and quantity is meaningless (I don't care whether those top 5 sites are followed by 4,995 others or 4,999,995 others, because that doesn't affect my success or my income in any way).

I do my keyword research in one of two different ways, depending on the niche and why I'm doing it.

Either (i) I think like a buying consumer (that's the important part) and use Google's Wonder Wheel and Free External Keyword Research Tool (and nothing else - no "Market Samurai" or other toys because I'm a technophobic incompetent and don't know how to use this stuff and am frightened of it - I'm not suggesting they don't work: they're just not for me) ... or ...

(ii) I engage the professional keyword research services of Warrior KateD, to which skills I've successfully referred clients and have successfully used myself, and which are an incredible bargain, at prices from only $9 (the last time I looked), provided you know how to interpret the results (she explains very well, but it's important to ask questions!).

Of course, I always publish all my articles on my own sites first and get them indexed there before submitting them to EZA or anywhere else. And it's the copies on my own site which I want to rank well.

Originally Posted by GeorgR.

many people make money in EXACTLY THOSE mainstream niches *despite* heavy competition

Two observations, here:-

(a) Many of the people making big money in exactly those mainstream niches are doing so in ways other than what we're talking about here (e.g. they have huge AdWords budgets and/or did their keyword-based SEO 3/4/5 years ago when it was much easier and they have an enormous, historical head-start on me);

(b) It's important not to confuse numbers with proportions. I'll give just one really silly and very extreme example, maybe with wildly inaccurate numbers, to try to illustrate my point. In "Make Money Online" there may be 30,000 people doing well, and in "Cauliflower Soup Recipes" there may be 3 people. What those figures DON'T tell you is that in "Make Money Online" there are 1,000,000 trying to make money with 3% succeeding and 97% failing, whereas in "Cauliflower Soup Recipes" there are only 4 people trying (75% succeeding and 25% failing). Cream of cauliflower soup, with a sprinkling of paprika and chopped wild mushrooms, is absolutely delicious and 20,000 other people think so, too, and there aren't many dedicated recipe e-book products on the market in the niche, so the customers are not exactly "spoiled for choice".

For me, it's a complete no-brainer which niche to try next. Even though ten thousand times as many people (30,000/3) do well from one niche, I'll do better from the other (75%/1%). And so will the "average marketer", too.

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LegionNate

15 years ago

Alexa, that's a gem of advice as always. One question though. In regards to syndication, it seems to me that different niches are, well, different. I've heard the MMO niche can get good syndication of articles, and I've been involved in the Stocks/Forex areas where I see my Ezines syndicated often.

But what about those more obscure niches? I don't know if it's because of a lack of players in the field but I see articles of equal quality never being syndicated in certain niches. In that case do you slightly shift from a 'quality' to a 'quantity' mentality, seeing as you'll have to do your own syndicating?

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Dave Rodman

Banned 15 years ago

I'll assume "quality" means unique articles. And "quantity" means PLR-spun garbage. If that's the case, you're better off with quality.

But most people spend way too much time putting their articles in article directories and not enough putting them on your own site...or other people's sites.

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Richard Van

15 years ago

Originally Posted by Dave Rodman

I'll assume "quality" means unique articles. And "quantity" means PLR-spun garbage. If that's the case, you're better off with quality.

But most people spend way too much time putting their articles in article directories and not enough putting them on your own site...or other people's sites.

I don't think that's what people mean here Dave.

They mean quality, as in high quality excellent articles that are not rushed out in ten minutes, with a lot of thought and effort going into them, like a work of art. People will read the article and want more info/click on the link/buy something etc. Whatever the writer wants them to do. These articles are also syndicated leading to more people seeing your articles and highly relevant backlinks.

With quantity they mean any old crap that people churn out with no thought for what goes into it but hey, at the end of the day said person has a load of articles. People don't read/don't like/don't perform any action, but hey, you have a backlink, albeit not a great one.

The question is, do you want one excellent article or ten crap ones?

I'd rather the excellent one myself.

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Justin W

15 years ago

Really interesting thread. I generally would have said quantity matters when it comes to getting backlinks but the arguments that were made of quality = more distribution are really good arguments.

In a way, I feel you don't necessarily have to pick between the two. Once you get used to writing articles, you can write multiple articles quickly that still contain quality and valuable information to your reader. It's just about practice and getting the hang of it.

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clever7

15 years ago

You need many articles of excellent quality that will keep sending traffic to your websites for years. If you cannot write many good ones, write a few good ones at least. Like many other people here already said, low quality articles won’t help you in any way. A few good articles will help you more.

However, if you want to really beat the competition, you have to write a lot of excellent articles.

Be helpful. Your articles must work like a bridge, and send your readers to your website. Many people say that you should promise a solution in your articles without really solving anything so that your readers may look for more information at your website. However, from my own experience writing for Ezinearticles since 2007, only good articles that give a solution to my readers convince them that they will probably learn more if they will visit my websites. Don’t write empty articles. Be really helpful, and you’ll attract many readers.

You should solve simple problems in your short articles, so that your readers may look for more solutions at your website.

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Dan C. Rinnert 15 years ago

Quality.

I'll use my blog as an example.

I've posted something to it daily for over 1,000 days in a row. That's nearly three years of fresh, daily content.

Most of it, however, is drivel.

So, there's your quantity.

I get maybe 50-100 people a day reading a new post. So, one of those silly posts will get 50-100 readers. Then, it drops off quickly and I'll be lucky to get one person a month reading one of those older posts.

So, you can figure that if I post one shoddy post a day, I'll get 3,000 views in a month.

On the flip side, I do have quality posts on there. A good number of them. One of them, for example, gets about 600 views a month. I wrote it three years ago. So, that post has gotten me about 21,600 views versus the shoddy post that's good for a lifetime of maybe 150 views.

So, basically, I can write 1 shoddy post every day and get about 3,000 views a month. But, I have to write one each and every day.

Or, I could write 5 quality posts once and get the same number of views each month.

Now, if you can produce a quantity of quality, that would be really good, but that's also difficult to accomplish.
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tpw

15 years ago

In my article marketing it is only Quality, but not everyone can write as well as I can.... Not arrogant, just true.

What it boils down to is your capabilities...

If you are able to write great content that publishers "want" to publish and read, then Quality will deliver a lot of hungry prospects to your website, and you could potentially make some serious good money with article marketing.

However, if you cannot write articles that people "want" to publish and read, your best and only hope is often Quantity.

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100Bandz

15 years ago

Coming from a guy who use to praise quantity, it's definitely quality..

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Alexa Smith Banned 15 years ago

When people switch from a "quantity approach" to a "quality approach" (and in this article marketing context, that often equates roughly to switching from a "writing for clicks approach" to a "writing for syndication approach"), one thing's for sure: they don't switch back.
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- alwaysready 15 years ago
  
  I do like what you talk about first of all ! being so sure before starting is very important as and you better ask about everything so you make sure nothing will be lost
  ANy way , i do believe , when it comes to articles generally , quality is very very required ! quantity is nothing when you compare ! i have been reading very interesting "Lines" so focus on quality before
  Good Luck
  
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GeorgR.

15 years ago

Again, one of those threads which makes me realize that each time i do NOT spend on the warrior forum reading is lost money/opportunities. I am sure i have to re-read your replies after the caffeine has kicked in more

Anyway, here are some thoughts:

While basically doing the same thing for a couple years with a focus on ezine submissions, quality articles and SEO plus "thinking like a customer" - my observations are as follows:

Regardless of SEO "theory" beforehand - sometimes WHY a certain article ranks well on ezine and another not very much eludes me. I have written and "optimized" some articles where i did all in my knowledge to make sure they should get a good ranking, but then still just vanished in the depths of ezine.

One example would be: I analyze a competitors article, keyword density, his keywords, writing style, article length etc. and create a very similar article. Now logic would tell me that my article would also rank quite well - but often it does not - while the old competitor's article just keeps a solid dominating position for reasons i cant understand.

Eg. why is a certain article in a certain, extremely competitive niche "favored" over others? Eg, why does someone with an article "How to look up a reverse cell phone number" dominate Google with hundred thousands of hits...while i cant even remotely get anywhere near there?

We can assume that there is quite a good number of SEO-knowledgeable people who do the same keyword research and find those good keywords and phrases - but 98% of those people seem to miss some point while this one lucky person enjoys 1st rank for months and months

So..just another related question..i assume that most clicks/sales come actually from ezine position/traffic and the ranking of your sites is rather a secondary effect? Am i right?

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Alexa Smith

Banned 15 years ago

Originally Posted by GeorgR.

Regardless of SEO "theory" beforehand - sometimes WHY a certain article ranks well on ezine and another not very much eludes me.

I agree that however analytical and scientific one tries to be about it, it's just not altogether an "exact science".

This was one of the reasons why, when I was writing articles for others, I had a "3-article minimum" rule: at my prices, I couldn't afford to sell someone an article that didn't conclusively "prove the point to them", otherwise they'd never have come back for more ... but if they bought three, normally at least two of them would do the job.

Originally Posted by GeorgR.

why does someone with an article "How to look up a reverse cell phone number" dominate Google with hundred thousands of hits...while i cant even remotely get anywhere near there?

Well ... as you know, there can be all sorts of reasons, including some surprisingly random ones, for this. You can't win them all.

Originally Posted by GeorgR.

just another related question..i assume that most clicks/sales come actually from ezine position/traffic and the ranking of your sites is rather a secondary effect? Am i right?

You're asking me this, or someone else? Noooooo, not really, for me: the ranking of my sites is important, too. That's my business asset, that I'm building up by getting others to do some of my off-page SEO for me.

When I get an article indexed on my site and then submit it to EZA, the EZA copy may well overtake/replace the listing on my site, for the article, but that's temporary. In the long term, my site's the winner, not EZA. Meanwhile, that helps my syndication, I'm sure ... and in the long run, the majority of the traffic, opt-ins and sales I get are attributable to others having syndicated my article onto sites far more context-relevant than EZA's (which isn't difficult: it's only a directory, after all!), and attributable to my own SEO (which is partly the same thing: it's "backlinks that are far more relevant than EZA's").

The ranking of my sites is really important to me. And I'm using EZA not primarily to get their traffic and backlinks (though their initial flurry of traffic doesn't hurt me, I admit) but as a stepping-stone to getting better backlinks kindly provided by others who syndicate my articles (and typically better, more targeted future traffic, too).

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petevamp

15 years ago

It really does not matter about quality or quantity. What really matters is that you did the proper keyword research first and for most. When targeting the right keywords the first time you can do quite well with article marketing simply from targeting less competivie keywords that still get a ton of quality traffic.

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Richard Van

15 years ago

Originally Posted by petevamp

It really does not matter about quality or quantity. What really matters is that you did the proper keyword research first and for most. When targeting the right keywords the first time you can do quite well with article marketing simply from targeting less competivie keywords that still get a ton of quality traffic.

Pete,

May I politely suggest you read the thread, where almost everyone is in agreement that quality always trounces quantity.

We have some seriously experienced article marketers here that put forward some extremely convincing arguements about this too.

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petevamp

15 years ago

Originally Posted by Richard Van

Pete,

May I politely suggest you read the thread, where almost everyone is in agreement that quality always trounces quantity.

We have some seriously experienced article marketers here that put forward some extremely convincing arguements about this too.

I am not in disagreement I am simply saying what really matters more is doing the proper keyword research first. For anyone can submit an article to the article sites for say affiliate marketing. However not a single one of those articles will ever make it to the front page for that term. So if you do the proper research first you can do rather well in the long run with fewer articles. So I amnot against anyhting that has been said but I am against you stating I did not read the thread. I am also against you simply reading the very first sentance and telling me I am wrong in what I said for the entire thing. DO YOUR KEYWORD RESEARCH FIRST BEFORE WRITING ANY ARTICLE. That was all I was really stating so tell me how this is wrong.

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Richard Van

15 years ago

Originally Posted by petevamp

I am not in disagreement I am simply saying what really matters more is doing the proper keyword research first. For anyone can submit an article to the article sites for say affiliate marketing. However not a single one of those articles will ever make it to the front page for that term. So if you do the proper research first you can do rather well in the long run with fewer articles. So I amnot against anyhting that has been said but I am against you stating I did not read the thread. I am also against you simply reading the very first sentance and telling me I am wrong in what I said for the entire thing. DO YOUR KEYWORD RESEARCH FIRST BEFORE WRITING ANY ARTICLE. That was all I was really stating so tell me how this is wrong.

Hi Pete.

I actually fully agree with you on the keyword research. My point was simply that this thread isn't about keyword research, it's about quality and quantity of articles. I was simply sticking to the thread.

I also didn't tell you that you were wrong for the "entire thing" you simply perceived that in your own mind. Indeed I never mentioned anything about the keyword research because that wasn't my point. So what I'll do to make it clearer is address it now for you.

2 scenarios, both have done excellent research and are targeting the same keywords, as you suggested. Person A writes one excellent article that is syndicated multiple times on highly relevant sites, with good PR and it's read by lots of people interested in the subject matter. Person B writes lots of crap articles that get syndicated by no one and only have a low PR because it's only EZA's home page that has a good PR.

Which would you prefer?

The thread isn't about keyword research and it's assuming all things are equal, in which case which is best, quality or quantity?

DO YOUR KEYWORD RESEARCH FIRST BEFORE WRITING ANY ARTICLE. That was all I was really stating so tell me how this is wrong

It's not wrong Pete, it's spot on, it's just not what's being discussed here. So assuming the persons done the keyword research, lets get back to the thread - Is it quality or quantity?

As for accusing me of only reading the first part of your post. Let me just explain why I responded as I did. The thread title is "Is it quality or quantity? CALLING ALL ARTICLE MARKETERS" your very first words were...

It really does not matter about quality or quantity

I disagree with that and I'm perfectly able to do so as well.

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petevamp 15 years ago

Originally Posted by Richard Van

I disagree with that and I'm perfectly able to do so as well.

I know what you are say Rich but again I can put out several seo optimized keyword rich articles at ezine rank really high for years to come for many articles. All while keeping the ctr well above 15% for each article. Yea they do not get republished alot by others. However in reality they do I simply do not get the return link because they simply take the first part of the article off of ezine and publish it on their own site. So I turn around spending the next 3 months after each articles writing c-d emails. So I guess you can say they are quality articles but what really needs to be addressed more on this rich is targeting the proper keywords the first time.

For you are going to have to write several more articles for tougher keywords then you would for less competive keywords. So the issue really is not quality or quantity it still gos back to keyword research and if you want a higher ctr then others. For me I enjoy my 15-30% ctr per article on ezine. But it always comes down to I do the proper research first. This way no matter what the article will always rank better then average. All while giving good seo content so I can get a good ctr in the long run.
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Chris Worner

15 years ago

You do realize that if you SEO optimize your articles, with particular regard to the header, that you are helping all of the ad-sense plastered over your article to deliver highly relevant ads resulting in readers clicking off your articles, costing you money.

Chris

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JohnMcCabe

15 years ago

Originally Posted by Chris Worner

You do realize that if you SEO optimize your articles, with particular regard to the header, that you are helping all of the ad-sense plastered over your article to deliver highly relevant ads resulting in readers clicking off your articles costing you money.

Chris

Hence my desire to build my own syndicate...

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turbostar52

15 years ago

Quality is more important than quantity, but quantity is just as important in the long-run. Also using great keyword phrases, especially long-tail ones, is important.

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petevamp

15 years ago

I also want to add to this van that I will also never post an article to any article site before I post it to my site first and it is indexed. This helps my site rank higher for that article. Since most of the time as Cris said articles on sites like eza just help make them more money while you do the work for them. So in turn the first article will always out rank the second duplicate article that is pasted to an article site. I have been able to get over 5 of the same article on the front page of google with out making a single change to the article at all. All because I seo the articled and did the proper research first and for most.

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Richard Van

15 years ago

Originally Posted by petevamp

I also want to add to this van that I will also never post an article to any article site before I post it to my site first and it is indexed. This helps my site rank higher for that article. Since most of the time as Cris said articles on sites like eza just help make them more money while you do the work for them. So in turn the first article will always out rank the second duplicate article that is pasted to an article site. I have been able to get over 5 of the same article on the front page of google with out making a single change to the article at all. All because I seo the articled and did the proper research first and for most.

I completely agree with you on this point. I've seen a lot of quite mundane discussions of this and the dreaded duplicate content myth.

I also always post any articles to my sites first, get them indexed then submit them to EZA and a few other better article directories. I do not or very rarely change those articles. You certainly don't need to.

This is good advice Pete. I wish more people realised this.

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Andrea Wilson

15 years ago

Its quality. If you post your quality articles people will naturally link to the site you used as a base for your article. That means extra links built and extra traffic for you. As long as you have the time, continue writing those quality articles.

Andrea

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Ted_B 15 years ago

Quality always. The highest quality articles will get picked up for syndication by high ranking blogs and and provide valuable backlinks. Some articles I have are still getting plenty of views and and syndication even after a year or more. Quality works 24 hours a day/365 days a year for you, whereas quantity might work for a few weeks and then take the rest of the year off!
Great posts here, thanks!
Ted
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UnsungHero 15 years ago

Quality, without a doubt, i've always gone by quality over quantity, i'd rather
have 10 excellent quality articles than 50 articles that are rushed and don't
look like efforts been put in, odds are the 10 excellent qualities will out perform.

Unless of course your going to have large quantities of excellent quality
articles, in which case both apply :-P
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paul wolfe

15 years ago

Some awesome insights in this thread...I've got a thought to add.

You should aspire to quality - because most of your competitors are likely to be lazy (seems to be a default human condition!), and likely to take the easiest path (PLR, crappy articles, outsourced articles, spun articles etc).

If you can consistently provide quality articles - not only will you get all the benefits that have been correctly listed by Alexa and others earlier in the thread, but you'll stand head and shoulders above the bulk of your competitors in the eyes of your customers. That's because few people will put in the effort to deliver quality articles over and over.

Plus once you have a series of quality articles/posts/content there are many ways that YOU can syndicate them to get more eyeballs to them without having to rely on others syndicating them.

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kea55

15 years ago

I definitely agree with quality over quantity for this debate

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Tre81 15 years ago

Wow! I never expected to receive this much insight when I first started this thread. I definitely appreciate each and every one of you guys and gals.

OK, I think we can all agree that quality definitely trumps quantity. With that in mind, do any you know of any books or websites out there that can aide in sharpening my article writing skills?

Like I mentioned in my first post, I think of myself as being a pretty decent writer. However, I am taking this business very seriously, and I know that me becoming a stronger writer can only improve my chances of succeeding in the future.
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Benjamin Ehinger

15 years ago

Right from the start I am going to admit I have not read anything past your original post so if I repeat what others said so be it.

It is certainly both.

Quality articles get search engine ranking and so to non quality articles. Plus what I think is quality you might find to be crap and vice versa. Now that some of the ways to get traffic from an article on EZA requires that it be 400 words long, the articles are getting longer, but that does not make them quality.

My advice is to write everything like you are trying to write for quality, but do it as quick as you can so that you can put up as many as possible. Or if your budget can handle pay someone to write you quality articles. I would never pay for quantity because you are going to get junk and in the long run this is not what you want.

However, if you were to put up 200 articles over the next week you are going to get a ton of traffic, most likely, for the next few weeks, then they will provide a little traffic each month from there.

The answer is both, but more quality than quantity. If you are a newbie don't worry as much about quality as you are getting your feet wet, figuring out your writing style or styles, and trying to get some cash in your pocket. If you are new or do not make a lot of money online, then you need to specifically work on just getting some articles out there one way or another.

Benjamin Ehinger

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Richard Van 15 years ago

Benjamin Ehinger - Right from the start I am going to admit I have not read anything past your original post so if I repeat what others said so be it.

I'd like, to very politely suggest, you do in fact read past the opening post.

There is a ton of really good information and you'll find, when you read through these posts, that you're not repeating anyone at all.
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DireStraits 15 years ago

Originally Posted by Benjamin Ehinger

My advice is to write everything like you are trying to write for quality, but do it as quick as you can so that you can put up as many as possible.

Hmmm. To me, quality and quickness are mutually exclusive. Even the most prolific and experienced of writers have to take their time to attain a quality output, in most cases. Especially those who write articles on a myriad of different niche topics.

But I suppose it depends on how you define "quality". Content packed with useful, factual information and statistics? Content that is information-thin but still a pleasure to read, because the author is a fine writer? Or a mixture of both? For me, it's the latter.

A fine example: one of the best writers on this forum is Alexa. Looking at the time-stamps between her often lengthy, beautifully articulated posts, it's clear that she can knock out her prose at some speed, indeed, when she knows exactly what it is she wants to say.

But why is it, then, that she only writes 1 article per day, and spends a considerable amount of time doing it, when she could probably write 5 times as many?

Without insinuating that she's in any way greedy (lol), don't you think that someone as smart and capable as her would be focusing a little more on quantity, and not just quality, if she thought that would be quickest and most efficient route to build her business? After all, we're all primarily here to earn money, I think - not win a nobel prize for literary genius.

A sub-par writer armed with the necessary facts and research can easily churn out 5+ lengthy articles per day. But they won't be so interesting and attention-grabbing to the reader.

Conversely, a talented writer could easily write 5+ lengthy articles per day that'd almost universally be a pleasure for all to read, but if they don't provide useful, actionable information to the reader, they're not going to let the moths out of their wallet any time soon. If people just want to be entertained, they can buy a work of fiction in paperback form for a price lower than that of the average Clickbank product (for example).

It takes time to write articles with valuable information to start with, and even longer to present it from a new angle, with a unique twist, in a way that makes it a pleasure to read. The best articles accomplish both of these aims, I think, and take a good deal of time to write, indeed.
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MarkR3

15 years ago

Hello Everyone,

I have been a longtime Forum reader, 1st time poster. I agree that quality is what is most important in article marketing. Quality leads to more clicks. Quantity leads to more backlinks.

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BlogBoom

15 years ago

Of course it's quality. At the end of the day what good is an article is no one wants to read it. Link juice is nice but I want people to read my articles and click the link.

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Neil M

15 years ago

Originally Posted by Tre81

I've done a lot of reading on this forum the last couple of days and I have to be honest, I AM CONFUSED AS HELL! LOL It seems some are under the practice of pumping articles out like a candy factory, and there are others who seemingly fine tune the process and only write one or two per day. I consider myself to be a pretty decent writer and would love to begin my article marketing business ASAP.

However,at the same time I want to be sure that I'm not spinning my wheels doing things that will not only be inefficient time wise, but business wise as well. Which method produces the best results, quality or quantity? Perhaps a little bit of both?

I know there are a lot of GREAT article marketers on this forum, so I would appreciate any direction and advice that can be given. Thanks in advance.

I agree with what a lot of people have said so far. It really depends on what you are promoting and whether you are using the articles for seo or for directly marketing a product. One mistake I see that people make a lot is send people directly from the article to the sales page. They are just out to make some quick cash and aren't thinking long term. I think that people who are reading articles are looking for information and don't really want to be taken directly from an article to a sales page. I think the best method is to send them to a squeeze page where you have the opportunity to capture their email and sell them many related products down the line. In my experience this has worked much better.

What I do is I write a few high quality articles for whatever niche I am marketing in. I submit those articles to the top traffic directories manually. Then I use software such as the one in my signature to distribute spun versions of those articles to thousands of directories. I use those articles more for the purpose of backlinks as there is a good chance they are not going to get many views if any at all.

SO my overall answer is submit quality articles to the quality sites and then submit the spun versions to the less quality sites for back links. The biggest thing I can suggest is that you use a software to automate the process and help scale it up.

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CDarklock

15 years ago

Originally Posted by Tre81

It seems some are under the practice of pumping articles out like a candy factory, and there are others who seemingly fine tune the process and only write one or two per day.

Well, there are factories which crank out thousands of bags of cookies a day...

And there are bakers who only crank out a few hundred cookies...

And then there is your grandmother, turning out a couple dozen.

Certainly all of them are cookies, and quite pleasant cookies as well. There are many people who are perfectly content to buy a $3.99 bag of Oreos, others who would rather buy a $6.99 dozen at the bakery, and still others who will settle for nothing less than grandma's - hot out of the oven.

What kind of cookies you want to bake is, ultimately, up to you.

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bigpoppa3

15 years ago

From an SEO point of view does it matter if the article is a Post or a Page on a website?

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Alexa Smith Banned 15 years ago

Originally Posted by bigpoppa3

From an SEO point of view does it matter if the article is a Post or a Page on a website?

From my persepctive, it isn't so much whether it's a page or a post: it's whether it has its own url on my site to use for off-page SEO purposes, which I think may depend on what sort of software you use to make your sites?. My money sites are made from TypePad software, with which it's easy to do that (without it looking even remotely like a "blog"). But I'm sure there are plenty of other ways round this, with other sorts of sites ...
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Palusko

15 years ago

Cranking up articles just for the purpose of backlinks makes no sense to me. If you have a good article, you can perfectly submit it to all the directories just like you would do with a crappy article. So why would you submit a crappy article? Plus, with some additional marketing, such as bookmarking, syndication, blog posts you will still get plenty of backlinks. On top of that, if it is a good article, you can Tweet the link, do some Facebook promotion etc (or would you actually send your fans to a crappy article?) Plus if the article is truly a good one, you can re-purpose it. So I always try to make the article as good as I can. Makes my life easier down the "marketing road" and gives people something to read.

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So... Is it quality or quantity? CALLING ALL ARTICLE MARKETERS!

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