21 replies
I've read conflicting reports about this. Some say that you should have an interest in any niche you promote, others say to pick something marketable and get on with it.

So now I ask, how important is it that you know a lot about a niche you want to promote?

On a similiar note, how important is it that you have personally used a product you want to promote?
#knowing #niche
  • Profile picture of the author Latsyrc
    I urge you to only get into a niche you have at least some interest in. I am so bored with a couple of mine that I dropped them! I don't think you have had to use the product. Just be honest in your review about what you find about the product.
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  • Profile picture of the author YoichiSpeaks
    Originally Posted by Spiritnova View Post


    So now I ask, how important is it that you know a lot about a niche you want to promote?

    On a similiar note, how important is it that you have personally used a product you want to promote?

    You definitely want to know enough about that niche or how that niche is moving in terms of trends so that you know what that niche's attention is at the moment or moving towards so you can be on top of your game.

    It is recommended that you have at least tried it yourself so you can give an honest, transparent review, but sometimes the product can be irrelevant to your situation (ie fatloss product when you are skinny), in that case you would want to do your due diligence and research the product and make your own decision.

    hope this helps!
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  • Profile picture of the author Spiritnova
    Currently I'm using clickbank to find products to promote. After looking through the make money section I decided to stay away from it entirely. Some of those products just look scammy.

    The problem is some things I couldn't use even if I wanted to, like weight loss(I'm pretty skinny), and others I don't know enough about to be confident in promoting them.

    What would you recommend for doing research on the product? My research so far would consist of looking for product reviews, using some clickbank tools to find refund rate, and an alexa ranking for their site.
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    • Profile picture of the author TravisVOX
      I think it depends how far you want to go with it.... the deeper, the more you need to know. But, you can get by pimping out a product w/out knowing much period.
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  • Profile picture of the author mandark
    If you don't know your niche, you will only be able to graze the surface on what your customers really want. You should be very comfortable with your niche before expecting customers to be comfortable with you.

    As for interest level? I'd say you can do any niche, even if you're not interested.. but you are a lot more likely to drop it if you're not interested, so it really comes down to your personality: will you keep at it even when you're bored? If not, don't bother with niches you are not interested in.
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  • Profile picture of the author CR
    Know your niche. If possible, know it really well. Know your target market too. Check Clibank for products. Find what seems to be a good one. Go Google the product name and see what's being said about it around the net... in forums like this one, reviews, etc. Good reviews... start promoting.
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  • Profile picture of the author dake
    Knowing your niche is as important as knowing your customer. While selecting products, go for the ones with higher ratings. You can't possibly try every product you are selling, however if you specifically like a product you can check if they offer an affiliate program and start promoting that product. This way you will be earning by giving genuine product recommendations to your customers. And your customers will also believe you.
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    • Profile picture of the author Jacqueline Smith
      Originally Posted by dake View Post

      Knowing your niche is as important as knowing your customer. While selecting products, go for the ones with higher ratings. You can't possibly try every product you are selling, however if you specifically like a product you can check if they offer an affiliate program and start promoting that product. This way you will be earning by giving genuine product recommendations to your customers. And your customers will also believe you.

      My thoughts exactly!

      If you don't know your customer you'll be leaving money on the table.

      Perhaps for quick/one-time projects knowing your niche isn't as important. For long term growth and monetization, for your sake and your customers, know your niche.
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  • Profile picture of the author Audrey Harvey
    If you know your niche, it's often easier to work it. You'll know where to find information, and what people are interested in.
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  • Profile picture of the author William Veasley
    Originally Posted by Spiritnova View Post

    I've read conflicting reports about this. Some say that you should have an interest in any niche you promote, others say to pick something marketable and get on with it.

    So now I ask, how important is it that you know a lot about a niche you want to promote?

    On a similiar note, how important is it that you have personally used a product you want to promote?

    Hey,

    I believe you should do some research before creating a website in a certain niche. Take the time to look at some of the top sites in that niche. I would even go as far as to personally contact them just to ask random but, very detailed questions.

    Don't spend too much time researching, but learn the ropes.

    Then Dive right in to getting started don't waist any time. The sooner you get started the closer you will be to reaching you destination. You will learn many thiings along the road that will help you develop better for the niche. You have learn & value patience & persistance.

    Just my 2 cents.

    Thanks again!

    God bless,
    William Veasley
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  • Profile picture of the author J.M.Wilson
    You must not only know your niche but you must BE your niche!

    You have to know how they speak to each other, what terms they use. You need to know what they wear. What they eat. What their favorite TV shows are.

    If you know EVERYTHING about a niche market then you can laser target your marketing mix to them. If you don't, you'll be talking to them in terms they don't relate to about things they don't relate to.

    Live in your niche for a while... on forums, read magazines, articles... do whatever it takes to get inside the mind of a potential niche.
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  • Profile picture of the author Onash
    You need to know your niche insideout if you want to make money in the long term. Know the problems, the pain points, the most frequently asked stuff, Find a solution to these, promote it and you should be well on your way to long term success.

    Of course you can also jump into a niche and make money promoting CPA stuff which may give you instant results but won't last long.
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  • Profile picture of the author Andrea Wilson
    Its important to like what you do or you'll be ending the game in no time. The certain 'right' products may be worth promoting but what happens after the hype is gone? You will go back into thinking if you should have picked your niche interest once again.


    Andrea
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    • Profile picture of the author PatriciaJ
      I'm in a lot of different niches because I've seen that they could be profitable from research. My most profitable sites are niches that I knew little about originally but it can be fun learning. I started off in niches that I know more about and enjoy but they don't make money for me. I've always been interested in lots of things anyway so I say you don't have to know your niche initially.
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  • Profile picture of the author zimzalabim
    If you know your niche and have an enthusiasm for it then this will come over in the content of any site you put together for it simply because you are providing content based on your knowledge/experience. Your visitors will be able to see that as well.

    Suggest you site down and make a short list of the things you are passionate about/have a particular interest in. Once you have your list do a little research to see what is currently out there and doing well.

    Use the Google keyword tool to find out what people are searching for in your niches and look for things you can build a site around that way. Write some great content and find associated stuff to monetise with.

    Good luck,

    Andy.
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  • Profile picture of the author JHC81
    Knowing your niche is important because when you're writing your blog or selling something you sound like an expert. Although I personally don't think you need to be an expert but it helps if you know the basics.
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  • Profile picture of the author glacey
    Have to Agree with PatriciaJ. If the niche is something you are interested in thats great, because its easier to write content for your site. However the bottom line is if you see a niche thats profitable , you have to go for it if you want to make money. If you know nothing about the niche, dont worry just do the research and you will be supprised how much you will learn along the way.
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  • Profile picture of the author Eamon Diamond
    Very important to know the niche you want to get into. If I promote any products, I buy them first, see how good they are, if they're a genuine product I'll promote them.

    When you choose to base your business around a specific topic, you want to learn as much as you can on that topic so as to establish yourself as an expert. This leaves things a lot easier for you when writing about it or answering questions people may have to throw at you.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Spiritnova View Post

    how important is it that you know a lot about a niche you want to promote?
    It depends entirely on your business model.

    If you're promoting a direct-linked CPA offer through AdWords, then it makes very little difference, as long as you can write an AdWords ad and maybe a short, simple, one-page site to conceal the "direct-link"? If you're writing articles and/or a website about something, well, that's a whole different ball-game, isn't it? I'd look pretty silly writing articles about registry-cleaning software when I'd have to go to night-school first to find out what the "registry" is, and I'd have no idea what to write about it anyway, but I can easily and quickly write articles about Louboutin shoes and how stilettos help many people to prevent varicose veins, because I've read the vascular surgeons' clinical trials on that subject.

    Originally Posted by Spiritnova View Post

    how important is it that you have personally used a product you want to promote?
    It depends entirely on what the product is and on whether you're claiming or implying to have used it.

    If you're selling $15,000 package holidays to African safari parks (as some people here are), you can easily do that without necessarily having been on one, yourself, as long as you don't say or imply that you've been on one. But if you're selling a Clickbank digital product, then clearly you need at least to have seen it anyway, just to decide whether or not you want your reputation as a marketer to be attached to its promotion. But there are many ways to promote an "acne cure e-book" without yourself being an acne sufferer, as long as you don't say that you are.

    The answer boils down to the fact that it's inadvisable in the extreme, on many different levels, to do/say anything which might be construed as "deceiving people".
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Amy Garrison View Post

      Knowing your niche is important because when you're writing your blog or selling something you sound like an expert. Although I personally don't think you need to be an expert but it helps if you know the basics.
      Amy, thanks for saying this. It leads perfectly into what I want to add...

      Even better than "sounding like an expert" is being an expert. Trying to sound like an expert in something you know nothing about can lead to making silly mistakes that brand you as a poser rather than a pro.

      For example, the other day I was checking out some golf products. I came across one that promised I would "sink more drives, more often." I immediately knew that both the product promoter and the copywriter knew nothing about golf.

      *****

      For the golf-impaired, a drive is your first shot on a hole. Sinking your drive, or hitting it so it goes in the hole, is called a "hole in one" and is a big deal. Many golfers go their whole lives without making one.

      So if you could sink your drives with any regularity, you should be on the pro tour, instead of flogging a Clickbank book.

      *****

      Now consider that you are an affiliate looking for a golf product because you think the golf market might make you some money, even though you know nothing about golf. Not knowing any better, you think this product sounds pretty good. I mean, who wouldn't want to sink more drives, right?

      Unless the people you send to that sales page are as clueless about golf as you are, you're going to look like a fool for recommending it. You've blown your credibility and likely any chance to ever sell a better product to those people.
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