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Adding a Timer to Your Salespage

by yankforlife41
12 replies
I want to test adding a timer to salespage, to see if it improves conversions. Anyone know if their is a good free script or maybe someone could point me in the right direction for one?

Thanks

Mike
#adding #salespage #timer
  • Profile picture of the author Sergiu FUNIERU
    How about this one?
    JavaScript Countdown/Count-up Timer/Clock/Ticker for Web Pages

    I found it by searching Google for:
    free javascript counter

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  • Profile picture of the author Jesus Perez
    Countdowns - JavaScript - CodeCanyon

    Those are some nice Javascript-based timers.
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  • Profile picture of the author Chris_Willow
    The best thing about timers is the fact that when they run out, nothing happens.
    Fake scarcity is a bunch of big BS. Don't do it. Unless, of course the offer ends for real.

    Chris
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    • Profile picture of the author dave braithwaite
      Originally Posted by Chris_Willow View Post

      The best thing about timers is the fact that when they run out, nothing happens.
      Fake scarcity is a bunch of big BS. Don't do it. Unless, of course the offer ends for real.

      Chris
      i agree with chris you have to make the deal end for real or theres a chance that you look a facker
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    • Profile picture of the author Margo Tuul
      I don't agree here.

      If i have a product launch coming up. Email follow ups are saying that first 500 will get 20% "cheaper" (fake scarcity). They can see when doors are opening...and it WILL increase my conversions. Fact! It's not a BS

      Also i find that if i add a script what shows current time and date...next to my ORDER NOW button, and i'm saying that "offer is available only today! I'm not sure if i will offer it tomorrow, so it's up to you if you want to take a risk". It will increase my conversions.

      I always use face scarcity, always...and every time my conversions are much better than just "buy it when ever you like".


      Telling people that they need to buy it right now...or the time runs out and they will never see this offer again, is i think one of the most important things when writing your sales copy. You can't just hope that the same guy visits your site 4 weeks later to buy.





      Originally Posted by Chris_Willow View Post

      The best thing about timers is the fact that when they run out, nothing happens.
      Fake scarcity is a bunch of big BS. Don't do it. Unless, of course the offer ends for real.

      Chris
      Signature

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      • Profile picture of the author rickfrazier1
        Originally Posted by Margo Tuul View Post

        I don't agree here.

        If i have a product launch coming up. Email follow ups are saying that first 500 will get 20% "cheaper" (fake scarcity). They can see when doors are opening...and it WILL increase my conversions. Fact! It's not a BS

        Also i find that if i add a script what shows current time and date...next to my ORDER NOW button, and i'm saying that "offer is available only today! I'm not sure if i will offer it tomorrow, so it's up to you if you want to take a risk". It will increase my conversions.

        I always use face scarcity, always...and every time my conversions are much better than just "buy it when ever you like".


        Telling people that they need to buy it right now...or the time runs out and they will never see this offer again, is i think one of the most important things when writing your sales copy. You can't just hope that the same guy visits your site 4 weeks later to buy.
        First off, I don't see a discount for the first 500 people as fake scarcity, I see it as an "early bird discount".

        "Offer only available today" may work for some, but the first thing I do when I encounter one of these is look at the page source to see if it is enforced by a cookie or other mechnanism. By the way, even if it is, you can log in with a different account or web browser (or clear cookies) and you are back with the counter at full again... I guess it depends on your "tecchie quotient".

        There are so many people using false scarcity I don't know how effective it really is. (Frankly, I think it is horrible to click away from a page that claims only "47 left" to get an exit that offers another $10 or $20 discount. It really lessens any trust in the advertiser that I might have had).

        So how many people actually think the "47 left" is real? Do they even do the math? Let's see, if the product is $97 and the owner is "only selling 300 copies" that's just north of $29K revenues for a supposedly stellar product, but wait, there's only 47 left... Then a week or two later, there are only 42 left? If it isn't selling faster than that, is it really worth the $97? Just what goes through the mind...

        sorry I got off track. it's been one of those days.
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        • Profile picture of the author Sandor Verebi
          Originally Posted by rickfrazier1 View Post

          ... There are so many people using false scarcity I don't know how effective it really is. (Frankly, I think it is horrible to click away from a page that claims only "47 left" to get an exit that offers another $10 or $20 discount. It really lessens any trust in the advertiser that I might have had).
          Hi,

          The two solution ("47 left" and "exit discount") have discrepancy, without doubt.

          So how many people actually think the "47 left" is real? Do they even do the math? Let's see, if the product is $97 and the owner is "only selling 300 copies" that's just north of $29K revenues for a supposedly stellar product, but wait, there's only 47 left... Then a week or two later, there are only 42 left? If it isn't selling faster than that, is it really worth the $97? Just what goes through the mind...
          This solution is commonly used, a question, is that can not beat back to the advertiser. If it would indeed such a great product, it would have better sales figures.

          All the best,

          Sandor
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          • Profile picture of the author WillR
            Originally Posted by Margo Tuul View Post

            I always use face scarcity, always...and every time my conversions are much better than just "buy it when ever you like".

            Telling people that they need to buy it right now...or the time runs out and they will never see this offer again, is i think one of the most important things when writing your sales copy.
            It depends what sort of reputation you want to build for your products and your business. If you are just after some quick one-off sales then go ahead and use it. But if you are trying to build a valuable and sustainable business that people trust, you won't do that using techniques like this. It won't take long for people to start seeing through your fake tactics and your reputation will suffer as a result.

            Forced continuity is something that also works well - it doesn't mean I would use it, ever. You need to find a balance between sales and ethics. Using fake tactics like this is a very short-term way to look at your business. You need to step back and look at the bigger picture - what is going to make you more money in the long-run. I'll give you the answer: happy customers who like, and more importantly, TRUST you and your products. Repeat sales will follow.
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  • Profile picture of the author Sandor Verebi
    Originally Posted by yankforlife41 View Post

    I want to test adding a timer to salespage, to see if it improves conversions. Anyone know if their is a good free script or maybe someone could point me in the right direction for one?

    Thanks

    Mike
    Hi Mike,

    Scarcity works.

    The whole issue is based on supply and demand. Consider the followings:

    - I would omiss the script solution because it may cause irredeemable problems

    - Add a real deadline, after that raise the price, or withdraw the product temporarily

    - Offer a bonus to early birds, after the deadline withdraw it

    - You can limit e.g. the guarantee: early bird can get longer period

    All the best,

    Sandor
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  • Profile picture of the author Andrew Rodney
    Unless the offer ends for real I would not do it. If the customer comes after the time is up and the offer is still available then you are screwed.
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    • Profile picture of the author Margo Tuul
      Originally Posted by Andrew Rodney View Post

      Unless the offer ends for real I would not do it. If the customer comes after the time is up and the offer is still available then you are screwed.

      Then you need to use a script that never runs out. Think about it .
      Script that runs out is only good for prelaunch.

      You need to bring scarcity in to get more sales.
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  • Profile picture of the author yourreviewer
    Mike, fake scarcity may work and increase conversions but do you want to do it at the cost of losing your credibility when the price point will always be the same? Trust and influence will eventually triumph marketing gimmicks.
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