Had an epiphany last night for a new site. Came up with what I think could be a really catchy name(domain is available too) as well as a striking logo ready for branding.
Problem is...the domain name I really want to go with is kinda obscure in regards to the niche/marketplace keywords.
For the more experienced Warriors with multiple sites under their belt. Does keyword relevance dictate your decision even if you feel you have a killer idea & domain name otherwise?