This is getting ridiculous

14 years ago

Originally Posted by matt5409

I have a good number of sites set up to promote amazon products which, in the first 2 weeks of february started to really fly. i did 15 sales in a week which for somebody who only started in january was pretty good going. these sites had little content, and not much search engines presence. but i had 7-9 days where i was waking up to find 2/3 orders had gone through.

now. in the past 9 days i have had NOTHING. traffic and clicks are still happening at pretty much the same rate, but my conversion has just plummeted. I don't understand this at all, what could be happening?

I know the UK economy is in flux and I know this is the nature of the game, but if anything I have increased my footprint by about 10 times since the beginning of february. Why are my earnings not reflecting this? Would be happy to see a few sales go through, but am quite frankly outraged at the fact I've had nothing for 9 days.

I only needed one more damn order to increase my commission rate this month as well!

Matt sorry to read this. What type of testing are you doing?
Meaning what type of testing are you doing to your homepage and point of purchase? Any small or major changes vs your last month?

Once mis tweak could throw things off.

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matt5409

14 years ago

Originally Posted by darrenmonroe

Matt sorry to read this. What type of testing are you doing?
Meaning what type of testing are you doing to your homepage and point of purchase? Any small or major changes vs your last month?

Once mis tweak could throw things off.

thanks for your response, the issue here is that i have a number of sites set up and i have not really made many changes - except adding new content which i always pride myself is WORTHY content. i stay in niches i am knowledgeable of because i really do try to offer help with my reviews.

it's hard to perform testing on multiple sites when ranking and traffic has not changed. all that's changed is my addition of more content :S

Thanks
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HigherPrThanGod

14 years ago

Originally Posted by matt5409

thanks for your response, the issue here is that i have a number of sites set up and i have not really made many changes - except adding new content which i always pride myself is WORTHY content. i stay in niches i am knowledgeable of because i really do try to offer help with my reviews.

it's hard to perform testing on multiple sites when ranking and traffic has not changed. all that's changed is my addition of more content :S

Before you added more content, was the site more of a squeeze page? In other words, was there like one or two posts both PUSHING them to Amazon, whereas now they're getting stuck on your site longer?

That's the only thing I can think of, other than the niche is just not as popular as it was.

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FredJones 14 years ago

You know what, while you do know your niches inside out, sometimes content backfires badly depending upon the presentation. It may so have happened that while helping your visitor with your wealth of knowledge in your niche you may have accidentally switched some hot psychological button off from your visitor's mind.

How about trying a small experiment: temporarily go back to the old content and see whether your sales start happening again? Since your sales have suddenly dired up, this cannot hurt at least because you may not have much to lose in a way.

Originally Posted by matt5409

it's hard to perform testing on multiple sites when ranking and traffic has not changed. all that's changed is my addition of more content :S
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matt5409

14 years ago

Originally Posted by Ryan Kole

It can happen, for no reason at all... that's life. However, if you believe that there is a cause for this, investigate it immediately and try to solve it.

In the meantime I would work on further optimizing the site itself and promoting it, e.g building more traffic or use the time to work on different projects. You cannot possibly complain about your "semi-automatic" system which sold stuff quite consistently over the last days to not give you a sale, statistically there should be a sale pretty soon again.

Good luck, take care...

-Ryan

this is how i am looking at things - statistically. perhaps my run of sales was a fluke? maybe i was naive to expect it to continue?

since things have not changed on the sites themselves it is baffling how the sales have not continued :S sometimes i think there is no rational reason, thus nothing i can do about it.

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niffybranco

14 years ago

Originally Posted by matt5409

I have a good number of sites set up to promote amazon products which, in the first 2 weeks of february started to really fly. i did 15 sales in a week which for somebody who only started in january was pretty good going. these sites had little content, and not much search engines presence. but i had 7-9 days where i was waking up to find 2/3 orders had gone through.

now. in the past 9 days i have had NOTHING. traffic and clicks are still happening at pretty much the same rate, but my conversion has just plummeted. I don't understand this at all, what could be happening?

I know the UK economy is in flux and I know this is the nature of the game, but if anything I have increased my footprint by about 10 times since the beginning of february. Why are my earnings not reflecting this? Would be happy to see a few sales go through, but am quite frankly outraged at the fact I've had nothing for 9 days.

I only needed one more damn order to increase my commission rate this month as well!

You need to do proper analysis of where the first batch of sales came from, was it from an article on ezine that got featured for a week? , was it from the search engines ? if yes for what keywords? , maybe you had a blog post that was on a homepage somewhere and your sales dwindled when it fell off the home page ,

For you to truly know why your sales dropped you need to analyse where they came from in the first place.

Data is one of the most important things in internet marketing without proper analysis you are just playing roulette sometimes you win sometimes you do not.

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exite2010

14 years ago

I had something similar happen on my ebook sales page. Doing 2-3 sales a day consistently for a month and then suddenly going down to 2-3 sales a week. Never found a reason, but have since built it back up with better SEO and more efficient adwords.

A few possible causes in your case:
Mid february there was valentines day which might have had a few more people online looking to buy a gift for their significant other. Although flowers and chocolate are probably more widespread, at least here in Denmark books are often a choice as well. Also generally people do buy more in the beginning of the month since thats when they have the most money in the bank!

You say that when the sales were happening you didn't have much pressence on the internet. Could it be that just the same people are visiting your site again and again, but they already spent what money they had for entertainment and got enough books to read for a while?

Of course it might be something you did to the site or it might be random, but don't overlook the possibility that there might be an explanation that you can't do anything about.

Best of luck moving forward though. Sales will return if you keep up the good work

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livo

14 years ago

I know the feeling Matt!

January i made 11 sales with my Amazon website and although my traffic increased everyday i made NO sales.The same happened with 7 more Amazon sites.

I believe it may be due to Google getting heavy with Affiliate sites?

Then to some it all, two weeks ago i received a letter from the UK government,statiing i was either promoting or selling a product or products which contained CLASS 2 drugs.

The products were weight loss supplements which even though are sold by Amazon, they are not allowed in the Uk or Europe.

I had to shut my site down!

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matt5409

14 years ago

Originally Posted by livo

I know the feeling Matt!

January i made 11 sales with my Amazon website and although my traffic increased everyday i made NO sales.The same happened with 7 more Amazon sites.

I believe it may be due to Google getting heavy with Affiliate sites?

Then to some it all, two weeks ago i received a letter from the UK government,statiing i was either promoting or selling a product or products which contained CLASS 2 drugs.

The products were weight loss supplements which even though are sold by Amazon, they are not allowed in the Uk or Europe.

I had to shut my site down!

ouch! that sounds very unfair! did you go into other niches after that?

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Vlad Bacioiu

14 years ago

I agree with the above members, are not compelled to go wrong because of your mistakes. Sales will be back, you must continue to do your job as well

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cweber

14 years ago

I say just keep working at it and scaling it up. The sales will come. I started out with Amazon in January and made 11 sales which brought in about $25 then in february now I have made around 22 sales which has brought in around $55 so if I can just keep scaling it like this I will be pretty happy with it a few months down the road.

You just need to test and tweak you pages if you can and find out what works better and what doesn't.

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matt5409

14 years ago

thanks for the replies! I intend to:

* continue to work on the sites
* continue SEO efforts

I think if sales do not steadily grow over the next 6 months despite my efforts, I'm going to need to look at some very different avenues. So far my models have been proven to work (albeit temperamentally) but I have a really bad feeling that the UK economy is just not reliable enough - I have a niggling feeling that I should have just gone straight into promoting amazon.com and instead of .co.uk...

Thanks
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AFI 14 years ago

Originally Posted by matt5409

I have a niggling feeling that I should have just gone straight into promoting amazon.com and instead of .co.uk...

Wait, you're promoting co.uk? STOP. Just stop everything right now. Sign up for Amazon.com and change all of your links. Why? Because unless you read the fine print you don't know that Amazon.co.uk has a 7 pound cap on all sales.

So if you sell something for 500 or 5000 pounds you will at most only get 7 pounds. Amazon.com goes by a percentage system and you will get rewarded for higher ticket items.
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AFI

14 years ago

Your "run of sales" could have been just one person buying multiple items.

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matt5409

14 years ago

@AFI no, the sales came over the course of a week, from multiple tracking ID's.

with regards to the sales cap - it doesn't bother me. so far the reasons to promote UK outweigh promoting the US because our market is not absolutely saturated with affiliates already, like the US is. also, the starting commission is 5% here where i believe in the US its 4%? both have pro's and cons

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AFI

14 years ago

Originally Posted by matt5409

@AFI no, the sales came over the course of a week, from multiple tracking ID's.

with regards to the sales cap - it doesn't bother me. so far the reasons to promote UK outweigh promoting the US because our market is not absolutely saturated with affiliates already, like the US is. also, the starting commission is 5% here where i believe in the US its 4%? both have pro's and cons

You want to make 7 pounds on a 1000 pound item? I understand the unsaturated thing but that is just you getting bent over.

The comission is only 4% for like 5 items and then it jumps up to 6%.

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matt5409

14 years ago

Originally Posted by AFI

You want to make 7 pounds on a 1000 pound item? I understand the unsaturated thing but that is just you getting bent over.

The comission is only 4% for like 5 items and then it jumps up to 6%.

i dont promote any large value items (though i know they sell). this is my choice, and there are various reasons for it. my domains are .co.uk also. i feel i understand the UK market a little more - this helps me in targeting and copywriting which helps me to connect with my readers.

the sales cap is not really an issue to me - i want to go for volume rather than value anyway. this is my current strategy but as a relative newbie, it may change in the coming months.

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smwordsmith

14 years ago

Any possibility that your affiliate link has been hijacked?

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matt5409

14 years ago

Originally Posted by smwordsmith

Any possibility that your affiliate link has been hijacked?

if that was the case i wouldnt be getting the clicks coming through? i am still getting plenty of clicks. my conversion is dropping daily from around 5% to less than 3% now.

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AFI 14 years ago

If I were you, I would keep track of your SERPs with Google Analytics and CuteRank.net. This all could be because of SERP changes.
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- darrenmonroe 14 years ago
  
  Originally Posted by AFI
  
  If I were you, I would keep track of your SERPs with Google Analytics and CuteRank.net. This all could be because of SERP changes.
  
  I think thats where I was coming with asking about your testing Matt
  
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smwordsmith

14 years ago

Originally Posted by matt5409

if that was the case i wouldnt be getting the clicks coming through? i am still getting plenty of clicks. my conversion is dropping daily from around 5% to less than 3% now.

Re: hijack links- the hijack point is when the buyer clicks on the 'buy' button. Here's more info for you

How do I avoid affiliate link hijacking? :: Free Tech Support :: Ask Dave Taylor!®

Re: conversion dropping- could it be seasonal? I am not sure what your products are but seasonality might be a factor.

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Marketing Merit

14 years ago

Originally Posted by smwordsmith

Re: hijack links- the hijack point is when the buyer clicks on the 'buy' button. Here's more info for you

How do I avoid affiliate link hijacking? :: Free Tech Support :: Ask Dave Taylor!®

Thanks for the link Sterling...something else to learn about!!

Originally Posted by smwordsmith

Re: conversion dropping- could it be seasonal? I am not sure what your products are but seasonality might be a factor.

That's what I was thinking also. Don't know what products you're promoting Matt, but we've just had Valentines day which is a big sales time here in the UK.

I primarily promote Amazon.com and had a bumper time right up til the middle of Feb then things slowed down considerably. Assuming that your links are not being hijacked, I would just keep building and keep promoting.

You say that you only started in January which is pretty good going. Some people don't get a sale for months!!

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Mart661

14 years ago

[DELETED]

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smwordsmith 14 years ago

Originally Posted by Mart661

What is hijacking?

A hijacked link is rewritten using the hijacker's affiliate code, giving them the credit - and commission - for the sale.

The point of the 'hijack' happens when your customer clicks the "buy" button.
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MichaelAppleton

14 years ago

Hey Matt, some times these things happen, I would guess you were just lucky with your conversions at the start.

Keep doing what you doing and up your seo and perfect your copy.

Goodluck mate and let us know when you start converting again!

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Gokhan Yildirim

14 years ago

Check your "buy it now" button to see if it's properly working. Although it'd be odd for it to stop working on its own, you never know.

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Richard Van

14 years ago

Originally Posted by matt5409

I only needed one more damn order to increase my commission rate this month as well!

Chap, well done for taking action. That's the main thing here.

Secondly as Jen has said, we're capped here on £7. I sell on Amazon.com now. Much nicer, no point selling swimming pools and getting enough for 2 beers.

Your commission rates capped at a measly £7 and as great as Amazon is, there truly is a bunch more ways of making more than that, per sale.

As for other things, Darren pointed that out brilliantly.

Test everything and leave nothing to what you think, might be working.

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joymarino

14 years ago

I had a similar thing happen to me in December. I still have a CTR that is pretty high, but have not made a penny since my first week in December. Looking forward to member feedback here to understand better. Thanks for posting this and good luck!

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matt5409

14 years ago

thanks for the thoughts and support everyone! will definitely take a look into this link hijacking thing - some people truly have no morals. i intend to keep building - i have put goals in place so at least i have something to aim for.

will keep you all updated as to how it develops from here :~)

Thanks

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XRay

14 years ago

Originally Posted by matt5409

these sites had little content, and not much search engines presence.

Matt based on the latest post on the Official Google blog re: their latest algo update, I would work on creating some quality content for your sites that adds value for the visitors to your site.

Here's a quote from the post that should be of interest to you as well as most of the members of this forum:

"This update is designed to reduce rankings for low-quality sites--sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites--sites with original content and information such as research, in-depth reports, thoughtful analysis and so on."

You can read the post in it's entirety here:

Official Google Blog: Finding more high-quality sites in search

Since you don't have much of a presence in the SERP's, I would definitely invest time/money in doing some SEO analysis of both your on-page & off-page factors. I've been using the SEODoctor Firefox add-on over the past few days to do SEO audits of my sites and have been pleased with the data it provides me. Besides that ... it's free

You can get more info on it and download it from the developer's site - SEO Doctor - Free SEO Audit Tool | Prelovac.com.

I hope you will able to turn things around and resume making sales.

Ray

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matt5409

14 years ago

Originally Posted by XRay

Matt based on the latest post on the Official Google blog re: their latest algo update, I would work on creating some quality content for your sites that adds value for the visitors to your site.

Here's a quote from the post that should be of interest to you as well as most of the members of this forum:

"This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on."

You can read the post in it's entirety here:

Official Google Blog: Finding more high-quality sites in search

Since you don't have much of a presence in the SERP's, I would definitely invest time/money in doing some SEO analysis of both your on-page & off-page factors. I've been using the SEODoctor Firefox add-on over the past few days to do SEO audits of my sites and have been pleased with the data it provides me. Besides that ... it's free

You can get more info on it and download it from the developer's site - SEO Doctor – Free SEO Audit Tool | Prelovac.com.

I hope you will able to turn things around and resume making sales.

Ray

Thanks Ray, I completely agree. I have been working hard to get unique content up there.

Actually in reference to this thread, AS OF TODAY my MAIN website has dropped out of the rankings for loads of keywords, and has received almost no traffic.

Here is my site: Electric Guitar Packages | Find Your Beginner Guitar!

If anybody can please explain to me how this site doesn't provide value to the user, it will be an eye opener. I have given unbiased reviews, kept on-topic and added extras in (like the accessories page). I've steadily updated it over the past 2 months. The only thing I can think of for this site to drop out is:

* the theme has changed recently
* there is 3 affiliate links in each post (but hell - I need CTA's in there!)

any thoughts? maybe google dislikes my big 'ol face on the about page?

Thanks
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kimberly Aita

14 years ago

I am sorry about your site but I actually just had the same thing happen to one of mine. I started at around 76 or so and worked it up to page one where it hovered between 7-10 for about 2-3 weeks and a few days ago, I was in the 3rd spot on page one for my main keyword and now I am nowhere to be seen.

I was kind of thinking today it really #@#$%ks because it's like getting a failing grade but with no explanation. My site is only just over a month maybe 6 weeks old and I do use original content so I am hoping it's just the famous google dance and I'll start to show up again.

Good luck to you with all of your sites.

Originally Posted by matt5409

Thanks Ray, I completely agree. I have been working hard to get unique content up there.

Actually in reference to this thread, AS OF TODAY my MAIN website has dropped out of the rankings for loads of keywords, and has received almost no traffic.

Here is my site: Electric Guitar Packages | Find Your Beginner Guitar!

If anybody can please explain to me how this site doesn't provide value to the user, it will be an eye opener. I have given unbiased reviews, kept on-topic and added extras in (like the accessories page). I've steadily updated it over the past 2 months. The only thing I can think of for this site to drop out is:

* the theme has changed recently
* there is 3 affiliate links in each post (but hell - I need CTA's in there!)

any thoughts? maybe google dislikes my big 'ol face on the about page?

Thanks

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smwordsmith

14 years ago

Originally Posted by matt5409

Thanks Ray, I completely agree. I have been working hard to get unique content up there.

Actually in reference to this thread, AS OF TODAY my MAIN website has dropped out of the rankings for loads of keywords, and has received almost no traffic.

Here is my site: Electric Guitar Packages | Find Your Beginner Guitar!

If anybody can please explain to me how this site doesn't provide value to the user, it will be an eye opener. I have given unbiased reviews, kept on-topic and added extras in (like the accessories page). I've steadily updated it over the past 2 months. The only thing I can think of for this site to drop out is:

* the theme has changed recently
* there is 3 affiliate links in each post (but hell - I need CTA's in there!)

any thoughts? maybe google dislikes my big 'ol face on the about page?

Hey Matt, I took a look at your site. IMHO, I think you need to add some 'valuable', non-sales content to regain your ranking in Google. Google is looking to provide great user experience, not sites that are basically sales promo.

While your reviews are good, how about more helpful info for the basic beginner? When you were first starting out, what info helped you? You are the authority with the experience reaching out to help beginning guitarists. Help them. That's what Google wants to see.

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Ben Holmes

14 years ago

Judging by what happens when I put up a new site, I think I can explain this.

You're using exact keyword matches for your domain name... Google will initially rank sites like this fairly high, 1st or 2nd page... at least in my experience.

Then comes the Google dance - it may disappear completely, or just slide down to page 23... then it'll jump up again.

I did one site in November that has just now settled down to #4 the last week or so. It would be on the first page, getting traffic, then the floor would drop out, and I wouldn't see any traffic, then it would bounce back.

Are you backlinking for your site? Slow and steady wins the race, as far as I can see...

P.S. I like to use the PrettyLink plugin to both hide the affiliate link, and provide statistics. You can also 'nofollow' the affiliate links - I don't know if it makes a difference or not, but since it's such a small thing to do, it can't hurt...

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kimberly Aita

14 years ago

Originally Posted by Khadaji

Judging by what happens when I put up a new site, I think I can explain this.

You're using exact keyword matches for your domain name... Google will initially rank sites like this fairly high, 1st or 2nd page... at least in my experience.

Then comes the Google dance - it may disappear completely, or just slide down to page 23... then it'll jump up again.

I did one site in November that has just now settled down to #4 the last week or so. It would be on the first page, getting traffic, then the floor would drop out, and I wouldn't see any traffic, then it would bounce back.

Are you backlinking for your site? Slow and steady wins the race, as far as I can see...

P.S. I like to use the PrettyLink plugin to both hide the affiliate link, and provide statistics. You can also 'nofollow' the affiliate links - I don't know if it makes a difference or not, but since it's such a small thing to do, it can't hurt...

Would the no follow (if I can figure out how to do that) mean that it wouldn't look like I had so many affiliate links going out from my posts? I write my own content and then have links to amazon products but sometimes I have up to 10 other links to the customer review pages ie:......read more, are those counted negatively as affiliate links by google? :confused:

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LynnM 14 years ago

Matt, do you have any seo plugins on your site? If not, use either Platinum SEO or All-in-One SEO - it will help your rankings. Also, if you download Traffic Travis and put your keywords into the SEO Analysis bit you can see what competitors are on page 1 of Google, and what you need to do to overtake them.

As others have said, sometimes it takes a while for a site to settle down. I've had Amazon UK sites go straight to page 1 and stay there, but I've also had ones where they disappear for weeks (in fact one site it was several months but it's number 1 on Google now). So continue building links and your site should come back if it's properly optimized, and sales along with it.
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Ben Holmes

14 years ago

Originally Posted by kimberly Aita

Would the no follow (if I can figure out how to do that) mean that it wouldn't look like I had so many affiliate links going out from my posts? I write my own content and then have links to amazon products but sometimes I have up to 10 other links to the customer review pages ie:......read more, are those counted negatively as affiliate links by google? :confused:

I wish I knew the answer.

But the way I figure it, it takes almost no time at all to hide the link, and "nofollow" it (using the "Prettylink" plugin) - and if it's an exercise in futility, and Google doesn't view my site more favorably because of it, it doesn't matter - because it took so little time.

And who knows, maybe it does make a difference in Google's eyes...

I can only hope.

(And I'm like you - I just ran over to one of my sites sitting at #4, and each post has 6 Amazon links - some to the main product page, some to reviews of that product - and my home page has 5 posts... each with links. So my home page has 30 outgoing Affiliate links)

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rcritchett

14 years ago

I totally agree with Darren. One thing could change sales outcomes.

On the other hand, if you didn't make any changes, like Ryan said, this happens sometimes without warning or reason.

The first product I launched did super well the first week. The second, third and fourth? NOTHING. I freaked out and started changing things up when I didn't have to.

I try to think about this: You have billions of people on the internet everyday right? Of those people, how many are looking to buy things? Not nearly as many as there are people who want to research and.. eff around.

Then, if they are looking to make a purchase, what percentage of them, based on on page optimization (in terms of conversion) will move to a buying decision?

So many variables, and in many cases, not enough people coming to make a solid determination. Get a ton more traffic, like other people said, build more links and popularity, and revisit the situation again. It only gets better, as long as YOU do.

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Matt Ward

14 years ago

What percentage of your traffic is from the UK? If you're getting 99% US traffic, of course that traffic isn't going to convert on the UK Amazon site.

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Beatrice

14 years ago

Hello!

I am also from the UK. I sell on Ebay.co.uk and on Amazon.co.uk and lately the sales have plummeted drastically

. I can only hope that people start spending money again soon!!!

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Richard N Adams

14 years ago

Matt,

Are you tracking your search engine rankings? Have you seen any noticable changes in traffic? Have your sites moved up or down - and have they moved one way for some keywords and other ways for other keywords?

Something else to consider: you said you've had problems over the last 7-9 days. Have you considered that for much of the UK that has been "half term" - which means lots of kids off school, lots of parents having to look after them and less free time for these parents to surf the net?

Lastly, sales can come in cycles. Sales will often drop (particularly with the UK market) in the last few weeks of the month as people start to run out of money. Then they get paid at the end of the month and go spending again. Except with the 24 hour cookies on Amazon if they wait till they get paid before buying what you've recommended you wouldn't get a commission from it.

All the best,
Richard

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This is getting ridiculous

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