How to use my list properly...

5 replies
Since Jan, I now have about 70 people on my list. just a small handful have purchased my product in the little I have done so far. Anyway, whilst I will be stamping up my marketing efforts now to bring in more sales, what also can I do with this list? So far when people subscribe they receive a free guide and a 7-part e-course over 14 days and then since then... nothing.

1. I know I need to continue to email subscribers regarding my product still, any tips about frequency etc, at what point do I stop sending emails relating to my product or don't you......

2. Which leads me to ask when is it a good time to start chatting about other products? I am in the health niche so I was going to venture into homeopathic remedies for other ailments. Should I stop sending emails relating to my own product before sending out emails with affiliate stuff or doesn't it matter sending out a mixture of things as and when.

3. Lastly, should I let my subscribers know that over the next month for example I will be sending them some helpful info regarding ailment a, b, c otherwise my emails all of a sudden talking about different things may come as abit of a surprise.

BIG thank you if you can offer any tips.

#list #properly
  • Profile picture of the author waynemc
    hey this is interesting, personally i would mix up both your own and affiliate offers, and maybe not let them now because they will be expecting junk.

    when you email them affiliate/Cpa offers try something like "hey my good friend (name) has recently came up with this great idea and its has (features)

    but come up with your own the was just an example but if your creative im sure you can come up with something, try throwing in a few sale's pitch's,
    Search this forum for tips i found some really good ones.
    {{ DiscussionBoard.errors[3441556].message }}
  • Profile picture of the author NWinnzsit
    It's good that you are sending out an e-course with several parts to it.
    You are getting your subscribers used to receiving email from you on a regular basis,
    which is important.

    Obviously, you always want to send out helpful, useful information. But do the different parts of your e-course contain your affiliate links embedded in them (for other products that will be helpful to your subscribers)?

    If not, and you are able to do it, you should consider adding your affiliate links
    within the different parts of the e-course. Of course, you want to make sure
    that the links fit into the natural flow of the course. You don't want to just add
    links just for the sake of adding them.

    Also, you can add links to other products in the footer of each part of the e-course.
    That way, you won't come off as being pushy or trying to sell something all the time,
    but the link will be at the bottom of each page, and the reader can click on it if they
    choose to do so.

    Another thing you can do is make sure that you are advertising your product (or some other product) in your signature file. This will give you yet another shot at making sales.

    Okay, I never stop promoting my own products. I preset email messages in my autoresponder that offer subscribers whatever product it is I want to promote.

    As far as frequency goes, others may do it a different way, but I pretty much promote my products as frequently as I feel they need to be promoted - as long as I make sure that I am sending out a great deal of valuable content to my subscribers consistently.

    You do not want to make sales pitch after sales pitch and not give great free content that will help subscribers as well. If you do, you will get a lot of people unsubscribing in a hurry.

    You can talk about other products even while you promote your own, as long as you do it the right way.

    For instance, you can say something like "So that's my Get Well Quick Tip Of The Day.
    Now, before I go, I've been doing research on homeopathic remedies. And in the coming days, I'll be letting you know about some very interesting stuff that I've found out. So stay tuned!"

    Then in the following days, you start talking about whatever your subject is and recommend different products/services wherever appropriate.

    Remember, as long as you deliver real value to your subscribers, you should be okay.

    As your list grows, there are other things you can do too, like doing ad swaps with other people in your niche who have lists like yours.

    You can also do endorsed mailings, where you get other list owners to endorse your product(s) to their lists in exchange for a percentage of whatever profits you make from sales to their subscribers.

    If you do this, just know that they will probably want you to endorse some of their products to your list as well. So before you approach other list owners about endorsing your products, think about whether or not you will be willing to do the same
    for them.

    One more thing. If you want to get more buyers on your list, you might want to sell a low-priced product as a way of letting them enter your sales funnel without too much risk.

    For instance, if you can write a quick report with tips for living a healthier lifestyle, you can sell it for a low price, like $7. Many people will take a chance on
    buying something from you at that price.

    Once they buy, you know that they are willing and able to spend money with you, so you then start offering them additional products and services.

    Oh, before I forget, make sure you set up your autoresponder so that once people buy from you they are placed on a list that you have set up for buyers only - not just subscribers.

    That way, you will separate the buyers from the freebie seekers. Remember, your buyers list is always your greatest asset.

    You will still help both sets of subscribers, but now you will have a list of people who you know will spend money with you.

    If you don't know how to separate your lists like that, just talk to the support department of the company that you get your autoresponder from. They will help you do it.

    Whatever you do, don't stop building that list. A strong email list will turn out to be the greatest asset in your business.

    Sounds like you are off to a great start. Hope this helps. Good luck and keep up the great work!
    {{ DiscussionBoard.errors[3441739].message }}
    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by NWinnzsit View Post

      ...

      ... sounds like you are off to a great start. Hope this helps. Good luck and keep up the great work!
      Please excuse my butting in, here. I just wanted to say Welcome to the forum, Nathan.

      You're obviously a guy who likes to "add value". I don't think I ever remember seeing such a valuable first-time post.
      {{ DiscussionBoard.errors[3441970].message }}
  • Profile picture of the author Exire
    Originally Posted by Moneyland View Post

    Since Jan, I now have about 70 people on my list. just a small handful have purchased my product in the little I have done so far. Anyway, whilst I will be stamping up my marketing efforts now to bring in more sales, what also can I do with this list? So far when people subscribe they receive a free guide and a 7-part e-course over 14 days and then since then... nothing.
    First of all, congratulations. Even though it's only 70 people it doesn't mean you can't make money from it. I've heard of people with lists of just 500 who make earn good money from it.

    1. I know I need to continue to email subscribers regarding my product still, any tips about frequency etc, at what point do I stop sending emails relating to my product or don't you......
    Everyone emails their lists differently, I would imagine. You have those annoying "marketers" who send nothing but promotion after promotion and you have other people who might only send one email a month, if that, and only promote their product once a year.

    One system that I've seen was a 3:1 ratio--or there about--where you send 3 informative/content emails for every 1 promotion that you do. You could send an email on Monday that contains a link to a free PDF report, give them a tip on Wednesday, email them again with some sort of news or other that's interesting to them on Friday and then two or three days later you give them a quick soft-sell promotional email.

    The idea is to always provide more information/content than promotions and when you do promote something you want it to be in a friendly, "Hey, check this out," kind of way rather than, "Buy this! You gotta have it! Do it now!" sort of way that you typically see on lists.

    One other tip that I've seen is to offer all of your content as PDF files (or video/audio, if you can manage it). The idea is that (1) it sets you apart from everyone else; (2) it's got a higher perceived value to it; (3) if it's a PDF, be sure to put your opt-in link in it and let them know that they can freely share it and (4) it trains them to click on your links--be they links to get information or affiliate/promotion links. If they have to click a link every time they get an email from you to get the PDF or see the video then they'll think nothing of clicking on an affiliate link or a buy link when you choose to provide those.

    2. Which leads me to ask when is it a good time to start chatting about other products? I am in the health niche so I was going to venture into homeopathic remedies for other ailments. Should I stop sending emails relating to my own product before sending out emails with affiliate stuff or doesn't it matter sending out a mixture of things as and when.
    I wouldn't think it matters. I would personally not promote my own product as often as I did other products. I wouldn't want them to think I'm just providing them emails to get them to buy my own product (even though, ultimately, that's your goal is to have them buy it).

    Mix in other products/offers and promote your own a couple of times a month or so. But, as I said above, be sure you provide far more content than you do offers.

    3. Lastly, should I let my subscribers know that over the next month for example I will be sending them some helpful info regarding ailment a, b, c otherwise my emails all of a sudden talking about different things may come as abit of a surprise. BIG thank you if you can offer any tips.
    Put simply: YES! Let them know what your plans are, what you're up to and where this is all going. Let them know that you have a plan (even if you really don't just yet--at least give them some idea of the things you'll be sharing).

    Another tip that almost nobody takes advantage of is this: let your list know that they can contact you also. Put it in your email signature, send a broadcast email, stick in a solo mail somewhere in your sequence--whatever! Just be sure that they know this is a two-way street and that you actually want to hear from them.

    Your list is an incredibly valuable resource and not just to sell to. Ask them questions. Get them involved. You'd be surprised at how often they'll tell you exactly what information they want to know, if you just ask them. This allows you to create new products that you know in advance will sell to your list because they've told you they want it. It also allows you to find other offers that you know they'll be more likely to buy. And, lastly, it makes creating the fresh content much easier, too. If you get a dozen emails saying, "I really enjoyed learning about X from your email" then you know that you can expand on that topic and get another free report or two out of it (or even a paid product). So, again, tell them that they're free to contact you with any comments or questions and ask them their opinions on the information you're providing. Ideally each PDF/audio/video (if you go that route) will end with that request.

    Good luck!
    {{ DiscussionBoard.errors[3441745].message }}
  • Profile picture of the author NateRivers
    Nwinnzsit gave you some great tips. I would just add that you should keep adding great content to your site, and mention some affiliate products in your blog posts every now and then. Once you have 20-30 blog posts, keep adding, but put some of your older articles into your autoresponder and space those emails about 5-7 days apart so that stay in front of your subscribers.
    Signature
    {{ DiscussionBoard.errors[3441762].message }}

Trending Topics