Testing Exit Squeeze to OTO - Anyone else?
We're testing something new that I haven't seen before, but I'm sure others have tried it. I never liked giving a trial offer as an exit page, and always preferred a squeeze page on the exit page (from a sales page).
So basically we set up a squeeze page as the exit page from a salesletter. Once the visitor opts in, the thank you page is first a one time offer on the product they just exited from. We set up the OTO as a trial for 3 days then pay once more 3 days later if they don't cancel, with the total price being a 40% discount from the full product price.
I was a little worried about not getting the optin to their promised gift right away, but so far it's working pretty well. We're getting a decent conversion on that OTO and we made it very easy for them to skip the OTO and get to the download page for the free gift if they are not interested.
Anyone else ever try something like this?
So basically we set up a squeeze page as the exit page from a salesletter. Once the visitor opts in, the thank you page is first a one time offer on the product they just exited from. We set up the OTO as a trial for 3 days then pay once more 3 days later if they don't cancel, with the total price being a 40% discount from the full product price.
I was a little worried about not getting the optin to their promised gift right away, but so far it's working pretty well. We're getting a decent conversion on that OTO and we made it very easy for them to skip the OTO and get to the download page for the free gift if they are not interested.
Anyone else ever try something like this?
~ Plato
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