Sometimes whether we want to admit it or not we DO know what is holding us back but for some reason or other we do nothing about it as it is easier to just shrug it off than it is to deal with it.
For me it is about the "getting personal" aspect of Internet Marketing.
Although I have been successful in taking my business from 5 figures to 7 figures in
just under three years I know I could have done it sooner if I would have been willing to put myself out there more.
I am not comfortable in front of a camera, I don't like the way my voice sounds with audio and I don't feel I could address a room full of people with me on a stage.
Because of this I have passed up opportunities for interviews and speaking engagements. I have also lost out on a crap load of traffic, sales, subscribers and networking opportunities which would have been a serious boost to my business.
I am now at a point in my marketing career where I can no longer ignore this and need to take steps to get past my social inadequacies in order to take my business to the next level.
This was something I realized right from the very beginning but chose to ignore and
looking back I wished I would have taken action to just deal with it and do it.
I am now working to overcome this and personal branding and "getting personal" is something that will be an integral part of my marketing in 2009.
We all have our inadequacies in some area or another and more often than not we know exactly what they are. Learning how to deal with them and working past them will undoubtedly open more doors for you in the future whether in marketing or life in general.