WSO "Affiliate" Tactics Explored

by tpw
48 replies
With WarriorPlus, DigiResults and other programs, WSO sellers now have the opportunity to offer their WSO's as an affiliate product to other sellers.

I have had decent success with this, but not at the level others have had.

A buddy of mine recently did a WSO that generated sales in the five-figures in his first week, and that was powered to a great extent by the affiliates who had signed up to sell the product.

In my buddy's case, it worked out well, because his WSO was promoted to thousands of people through trusted email lists.

From the perspective of the Affiliate Vendor, it is a technique that offers real potential to the vendor for enhancing product sales.

While most Affiliate Sellers are happy to have the opportunity to make money selling someone else's product, the Affiliate Vendor has to be aware of some Affiliate Sellers will not always have the sellers' best interests in mind.

Fortunately, with Warrior Plus for sure, all Vendors have the option to manually approve Sellers.

Your first impression might tell you that you should approve anyone who wants to sell your products, via the affiliate programs available, but let me advise you to investigate all applicants prior to giving that approval.

There was a time when one person wanted to be able to sell my products via the Warrior Plus affiliate program, but that same person was trashing my product in public...

Is that a person I really want promoting my products? Absolutely not.

And that person will never be permitted to sell my products, so long as I have a say in the matter, because if that person would trash one product unread, what good would that person offer to a future product of mine?

In my case, it was clearly a situation of the person wanting to sell my product because that person only saw the potential to earn money on my product, with little concern to that person's audience. After all, if the person was concerned with his or her audience, why would they consider selling a product that they thought was crap? LOL

The Affiliate angle to WSO offers is an awesome development for product sellers.

With the Warrior Plus system, you also have the option to set certain sellers to a different commission structure, based on your own personal choice to do so.

That is a huge advantage when you have the option to give someone the ability to get a better deal that other affiliates.

Take for example my 20-minute article writing product. If Chris Knight were to come to me and said that he wanted to sell my product via EZA (only as an example), I might consider paying him a higher percentage than everyone else, because he has an audience reaching millions of more people than I can reach without him.

That is an option available to all Affiliate Vendors in the Warrior Plus system, and it may be a fantastic incentive to get the right people into your affiliate program.

Personally, I love Warrior Plus, but the rise of DigiResults may give Mike incentive to make more upgrades to his system much sooner than he had originally planned.



If you have used any of the third-party affiliate programs for WSO-offers, please speak up.

I want to hear about the pro's and con's of the methodology in general.

I want to hear about the bumps in the road, and the things to watch out for.

I want to hear about what you have done to strengthen the sales that your affiliates have been able to produce for you.

I want to hear about how you have recruited affiliate sellers to sell your products.

Let's get this ball rolling...
#affiliate #explored #tactics #wso
  • I haven't tried WSO plus yet for affiliate management but will surely do that in the future.
    Originally Posted by tpw View Post

    I want to hear about how you have recruited affiliate sellers to sell your products.
    I'd also like to know that because apart from a 100% commission, what else can you give them?
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    • Profile picture of the author tpw
      Originally Posted by BacklinkExcellence View Post

      I'd also like to know that because apart from a 100% commission, what else can you give them?

      Personally, I would never offer a 100% commission, unless the product was designed to build my email list.

      Most products I put up, I put up to make money from.

      Over half of the products available in the Warrior Plus affiliate program offer a 50% commission on them.

      That tends to be enough for most Affiliate Sellers.
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      • Originally Posted by tpw View Post

        Personally, I would never offer a 100% commission, unless the product was designed to build my email list.

        Most products I put up, I put up to make money from.

        Over half of the products available in the Warrior Plus affiliate program offer a 50% commission on them.

        That tends to be enough for most Affiliate Sellers.
        Good to hear, I think I've read somewhere that it was set to 100% so I never thought about it twice. I agree with your reasoning.

        On that note, does warriorplus also rotate through sales like the RAP like scripts? I never thought about this refund problem, thanks for bringing it up CDarklock.
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        • Profile picture of the author tpw
          Originally Posted by BacklinkExcellence View Post

          On that note, does warriorplus also rotate through sales like the RAP like scripts? I never thought about this refund problem, thanks for bringing it up CDarklock.

          Warrior Plus does rotate like Rap scripts do.

          DigiResults absolutely does not.

          That is a potential problem with rotating payments, but I have heard of few people having a problem with any affiliates in that regard.

          Paypal recently introduced Oauth verification so that affiliates could approve the seller processing a refund on their behalf.

          I mentioned it to Mike, so it may soon be a feature of Warrior Plus.
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          • Profile picture of the author CDarklock
            Originally Posted by tpw View Post

            DigiResults absolutely does not.
            Oh, quick caveat here: DigiResults doesn't work for anyone that doesn't have a verified PayPal account. (The commission split uses API features that don't operate on unverified accounts.) That may reduce the number of affiliates you can recruit.
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        • Profile picture of the author CDarklock
          Originally Posted by BacklinkExcellence View Post

          On that note, does warriorplus also rotate through sales like the RAP like scripts? I never thought about this refund problem, thanks for bringing it up CDarklock.
          Yeah, that's why people do 50% and 100% commission with WSO Pro - it makes sense to them and they can get their heads around how it works. When you do other commission rates, they can't figure out when they get the commission and when their affiliates get the commission, so they can't double-check the process.
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          • Profile picture of the author tpw
            Originally Posted by CDarklock View Post

            Yeah, that's why people do 50% and 100% commission with WSO Pro - it makes sense to them and they can get their heads around how it works. When you do other commission rates, they can't figure out when they get the commission and when their affiliates get the commission, so they can't double-check the process.

            LOL

            I was thinking about that last week.

            If someone wants to set up a 33% commission, it would take a full 100 transactions to even-out the agreed payment plan.


            Originally Posted by CDarklock View Post

            Oh, quick caveat here: DigiResults doesn't work for anyone that doesn't have a verified PayPal account. (The commission split uses API features that don't operate on unverified accounts.) That may reduce the number of affiliates you can recruit.

            Thanks for the clarification Caliban.

            p.s. I think it is preferable only to have affiliates who have a verified Paypal account anyway.

            p.p.s. I am out of Thanks buttons.
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  • Profile picture of the author Nate Simms
    I just used it for the first time with one of my WSOs.

    Generally, I was pleased with it. I JV'ed with somebody else here on WF (giving them 100% commission). But, their list was HIGHLY responsive and my mailing list TRIPLED OVERNIGHT.

    If you pick and chose who to do business with through the WarriorPlus system, I think it is typically a win-win situation.
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  • Profile picture of the author Mike McAleer
    I have approved 2 affiliates for my wso yet they have not made any sales! (via WSOPro)
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  • Profile picture of the author christopher jon
    Over half of the products available in the Warrior Plus affiliate program offer a 50% commission on them.
    I would hope so considering the only work involved is writing an email to endorse the product.

    And adding in an additional request question:

    Do any of these programs support something like s2member for a product that includes a membership + access to additional content via wordpress.
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    • Profile picture of the author tpw
      Originally Posted by christopher jon View Post

      Do any of these programs support something like s2member for a product that includes a membership + access to additional content via wordpress.

      I have heard that DigiResults is planning something like that.
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  • Profile picture of the author CDarklock
    Originally Posted by tpw View Post

    If you have used any of the third-party affiliate programs for WSO-offers, please speak up.
    I've used the WSO Pro affiliate program, and I'm in the process of putting something up with DigiResults.

    The big concern for me is refund policy. If I have a customer who says "I want a refund," my policy is to say "okay, here." But when an affiliate got the commission - which is rotating RAP-style on WSO Pro - the affiliate needs to issue the refund. (After all, I didn't get the money.)

    I've not had a lot of trouble with this, myself, but I've had other sellers report that their affiliates - instead of issuing the refund - try to "re-sell" the customer on the product. This usually makes for angry customers who don't ever want to buy your products again. So I worry about that.

    Not enough to be too fussy about my affiliates, though. I'm with Paul Myers on that... give people the rope, let them decide whether to make a ladder or a noose.

    Haven't actually used DigiResults yet, but I've got a listing in progress and to be honest it may be the single easiest marketplace I've ever listed anything. Andy Fletcher has really done a bang-up job on it from the admin side.
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  • Profile picture of the author Ron Douglas
    I don't like promoting WSOs as an affiliate. Too many distractions for the customer. Instead of buying the product you're promoting, they end up clicking someone's signature link or something other than buying the WSO.
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    • Profile picture of the author Jimmy Reilly
      Originally Posted by Ron Douglas View Post

      I don't like promoting WSOs as an affiliate. Too many distractions for the customer. Instead of buying the product you're promoting, they end up clicking someone's signature link or something other than buying the WSO.
      This is one of the reasons I only promote it to my WSO customer list.
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  • Profile picture of the author Coby
    TPW,

    First, I hit the "thanks" button but just didn't seem like enough. So thank you sir for this post!

    I have been considering doing a WSO using WSOpro and you just made me realize how powerful it truly is. I'm going to check it out now!

    Thanks!
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  • Profile picture of the author O0o0O
    I've been using eJunkie to power my affiliate programs, and have been thinking about expanding my platforms to include WarriorPlus and DigiResults. So far I'm pleased because you can change around the percentage commission of each affiliate and issue payouts whenever you want.
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    • Profile picture of the author sirtom
      I did use WarriorPlus for my affiliate stuff, but I've switched over primarily to DigiResults.

      I like the affiliate system much better and it's easier to gain traction from. I like the marketplace aspect of it too, but I'm still in testing so I have nothing conclusive.

      Originally Posted by tpw View Post

      Personally, I would never offer a 100% commission, unless the product was designed to build my email list.

      Most products I put up, I put up to make money from.
      Just wanted to comment on this.. I totally see where you're coming from, and yeah- you DO have to make money with your offers.

      But, WSOs + Affiliates give you some excellent momentum.

      I'd never dish out 100% commission on the front end if I didn't have a backend in place to monetize it, but look at what 100% commissions will do:

      -attract affiliates
      -the affiliates will promote
      -you'll build a BUYER list
      -your thread will get more views from other affiliates' promotions
      -build momentum from organic forum traffic (from view count boost)
      -YOU make more sales as a result of that, building your BUYER list even more

      I think the pros outweight the cons, but once again, you need to be able to monetize the offer in some way.

      That's what I'm working on

      -Tom
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      • Profile picture of the author tpw
        Originally Posted by sirtom View Post

        I'd never dish out 100% commission on the front end if I didn't have a backend in place to monetize it, but look at what 100% commissions will do:

        -attract affiliates
        -the affiliates will promote
        -you'll build a BUYER list
        -your thread will get more views from other affiliates' promotions
        -build momentum from organic forum traffic (from view count boost)
        -YOU make more sales as a result of that, building your BUYER list even more

        I think the pros outweight the cons, but once again, you need to be able to monetize the offer in some way.

        I do realize this, and I do have a 100% commission product coming.

        But is anyone suggesting that affiliates would be more likely to take a 100% commission offer than a 50% offer?

        I suspect that the vast majority of those who took it at 100% commission would be equally as willing to take it at 50% commissions?

        The benefits you give it above are the same, except with a 100% commission, you get zero dollars on the front end.
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        • Profile picture of the author JamesPenn
          Originally Posted by tpw View Post

          I do realize this, and I do have a 100% commission product coming.

          But is anyone suggesting that affiliates would be more likely to take a 100% commission offer than a 50% offer?

          I suspect that the vast majority of those who took it at 100% commission would be equally as willing to take it at 50% commissions?

          The benefits you give it above are the same, except with a 100% commission, you get zero dollars on the front end.



          Since you mentioned this, what would be your reaction if you decided on a 50% commission on a particular product, and an affiliate seller contacted you, trying to press you to give THEM a 100% commission, because "they always get a 100% commission"?

          LOL

          My gut instinct is, "If I wanted to offer a 100% commission on the product, I would have done it when I set it up. So why would I change my plans to suit you?"
          I don't think I'd of made 10% of the sales I did if I offered 50% commissions. My visitor value was $1.20 for those getting 100% - I don't think affiliates would promote for a $0.60 VV.

          I must say, my product was only $10 so anything less than 100% would be a bit pointless - for a product that's $15+ I can understand offering less than 100%.

          James
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          • Profile picture of the author VanessaB
            Bill,
            I want to thank you for this thread... as soon as I find that thanks button.

            I was just approached by an affiliate who was pressing for 100% commission on a product I only give 50% on.

            I didn't realize you could give different commissions to individual affiliates, which now I know, but after thinking about it, how would that be fair to the other affiliates who have been promoting for me at 50%?

            I don't think it would.

            I had advised the affiliate that I had other products I would be willing to go 100% on, and I was met with an affiliate request in Warrior Plus with a note that said "please add me at 100% commission."

            It felt like a shakedown to me, lol. I kept trying to see it from other angles too, to see if maybe I was missing something, and some of the posts in this thread do make sense for offering 100% commissions, but this one, as one poster mentioned, wasn't monetized on the back end, so it would have not been a good product for me to do that with.

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          • Profile picture of the author sirtom
            Originally Posted by JamesPenn View Post

            I don't think I'd of made 10% of the sales I did if I offered 50% commissions. My visitor value was $1.20 for those getting 100% - I don't think affiliates would promote for a $0.60 VV.

            I must say, my product was only $10 so anything less than 100% would be a bit pointless - for a product that's $15+ I can understand offering less than 100%.

            James
            Good points bro. As a side note, from buying your 100 Subscribers/Day, I'll say your sales funnel kicks ass.. I know you have to be picking up traction from your affiliate process (and the $/Click on the front end). Not many people tote a 100% commission on the upsell too. Mad props are in store haha..

            @everyone else: I think it comes down to the cost of your product and what you'd pay for leads.

            This is entirely a personal thing, but on a front-end offer under $10, I don't think I'd offer under 100% commission. $10 is an impulse price point so the conversions are generally better, and with better conversions you get better $/click (and thus more instant gratification from an affiliate perspective).

            But as far as paying for leads, on anything under $10 you're really only making a few bucks/sale with 50% commission. Wouldn't you pay that anyway - since it's $0 out-of-pocket - to recruit more affiliates?

            The list is the key thing.. I'm always working towards building that first, and I'll give affiliates 100% commission do it for me

            -Tom

            PS- But don't go giving out 100% on higher price points, now.. You gotta pay the bills.
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  • I've used both RAP and WSO Pro as a WSO seller (and been a WSO affiliate through WSO Pro).

    I've found RAP has generated me a lot more leads, but although I can make affiliates able to offer the same discount as through the WSO, they can't directly promote the WSO as they won't get cookied. As well as customers, I can pick up leads through RAP Bank.

    WSO Pro works well, but it's a private subscription only affiliate programme, which will put off a lot of casual affiliates from promotion the offer. The other thing which I suspect puts people off (it puts me off from promoting other people) is that there's no way to offer commission on a back end product through WSO Pro.

    I know a few people who use Nanacast to run their WSOs, and this allows other people to promote the WSOs and get commission on both front end and back end products. That would probably be my system of choice if I was starting from scratch. The downside of that one is advertising the availability of an affiliate programme.

    So, there's no perfect solution. Definitely a gap in the market for a well-advertised solution that supports both front end and back end products.

    Thom
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    • Profile picture of the author CDarklock
      Originally Posted by impact-productions View Post

      The other thing which I suspect puts people off (it puts me off from promoting other people) is that there's no way to offer commission on a back end product through WSO Pro.
      Actually, there is. You can associate more than one WSO Pro purchase to the same thread, then use the WSO Pro payment link in your upsell page. Affiliates will, of course, have to be accepted to promote both products.

      There are fiddly bits about it though. I keep meaning to actually test some of this stuff, and make sure it works exactly as I imagine it should, before writing it all down and selling a WSO on it. There really ought to be a WSO Pro user's manual.

      I have way too much testing to do on stuff. There are a lot of products I'd love to write, I just don't have time to try everything out.
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      • Originally Posted by CDarklock View Post

        Actually, there is. You can associate more than one WSO Pro purchase to the same thread, then use the WSO Pro payment link in your upsell page. Affiliates will, of course, have to be accepted to promote both products.
        Yes, thanks, I can see how that will work based on stored cookies, but it doesn't really sound like much of an OTO to me. The customer's just being offered the same deal they were able to get (and presumably turned down) in the WSO thread.

        I suspect there's some way of using the 'Key Generation URL' feature of WSO Pro to do some advanced stuff too, and perhaps cookie the affiliate for a subsequent RAP purchase (say), but that section of WSO Pro's not that well documented (and it's not really a piece of coding I've got time to take on right now).

        Thom
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        • Profile picture of the author CDarklock
          Originally Posted by impact-productions View Post

          The customer's just being offered the same deal they were able to get (and presumably turned down) in the WSO thread.
          But they're not able to get it. There's no link to either offer in the WSO post; it links to a separate page with the two different WSO Pro links on it, and they pick one. It works like this:

          WSO Post -> Offer 1 Image -> Link to OTO page

          OTO page -> Offer 2 Image -> Link to Offer 2 payment, "no thanks" text link to Offer 1 payment

          Clearly, I really do need to get my sales funnel product updated.
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  • Profile picture of the author J Bold
    Not to hijack the thread but I have a quick question that seems relevant, at least to me.

    Ok I don't have WSO Pro but I am strongly considering it. Do I need to buy it to promote as an affiliate, as well? I don't see anywhere where I can apply as an affiliate to sell WSOs for the WSO sellers. Was looking on the forum for answers and this topic popped up.

    And, do you have to be approved for every WSO as an affiliate or are you saying that's just an option?

    Thanks everyone.
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    • Originally Posted by redicelander View Post

      Ok I don't have WSO Pro but I am strongly considering it. Do I need to buy it to promote as an affiliate, as well? I don't see anywhere where I can apply as an affiliate to sell WSOs for the WSO sellers. Was looking on the forum for answers and this topic popped up.

      And, do you have to be approved for every WSO as an affiliate or are you saying that's just an option?
      Yes, it's $3.99 a month to be an affiliate. An unusual business model, but it keeps a lot of the details of what's on offer to affiliates away from people who don't pay. The sign up link is in the Affiliate Panel (a little hidden away).

      You do have to be approved for each WSO individually, which is good for WSO sellers who want to monitor what's going on. I've never turned down anyone who wants to promote one of my WSOs, or been turned down from promoting a WSO. However, I would suggest only asking to be an affiliate if you do intend to promote, as WSO sellers have access to full tracking information, so they can see who has mailed, who hasn't, how much business it's brought them etc.

      Thom
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  • Profile picture of the author J Bold
    Thanks, Thom, was just figuring it out and finally found the page where you can apply to be an affiliate. Not crazy about a monthly fee, even a low one like this. Just not a fan of monthly fees just to be an affiliate. But if you're gonna use it a lot and promote hard, then of course it should not be a problem whatsoever, they just kind of niggle at me, heh heh.

    I think it's relevant to post the link for affiliate sign up to promote WSOs for those using WSO Pro.

    WarriorPlus
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  • Profile picture of the author JamesPenn
    I recently did a WSO with WSO Pro and paid 100% commissions.

    When I listed the WSO I made about 25 sales in the first 48 hours. Not bad, but not as good as I hoped.

    Then one affiliate picked up on the offer and mailed his subscribers which generated a quick burst of 60 or so sales.

    Then because of this affiliates promotion another affiliate requested to promote my offer. They've sent about 80 sales.

    Because of the sales flowing in and the thread becoming very popular with lots of views and positive replies, I became WSO of the day which sent about 300+ sales over the period of a week or so.

    And because of being WSO of the day I got a load of affiliate requests from people who have sent a combined 150 or so sales.

    -----------

    I've never seen something take of so fast.

    You just need one lucky break. My lucky break was that one big affiliate decided to promote my offer and got a good VV meaning I could use his stats to recruit more affiliates and ultimately become WSO of the day.

    By offering 100% on the front end I may have missed out on initial sales, but from promotions since I have more than made up for it.

    James
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  • Profile picture of the author J Bold
    If you buy WSO Pro do you still have to pay that affiliate fee, I wonder?
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    • Originally Posted by redicelander View Post

      If you buy WSO Pro do you still have to pay that affiliate fee, I wonder?
      Yes, purchasing WSO Pro as a seller (i.e. purchasing a licence to run a single WSO) and purchasing WSO Pro as an affiliate are two completely different processes, and paid for individually.

      Thom
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    • Profile picture of the author tpw
      Originally Posted by redicelander View Post

      If you buy WSO Pro do you still have to pay that affiliate fee, I wonder?

      Yes.

      I hate subscriptions too.

      But the first promotion I ran as a vendor with it ended up generating enough revenue to pay for the service for the next five years.

      The first promotion I ran as an affiliate generated enough revenue to pay for the service for the next 3 years.

      Some subscriptions are a no-brainer, because they will quickly pay for themselves. Another such example is Aweber.... Unfortunately, it took me 9 years to figure out that I was stupid not to do that one.
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  • Profile picture of the author Chris Worner
    The only problem I have with offering 100% commission is that I have to keep coming up with new products to sell every so often once the previous ones sales plateau, in order to keep building my list. I know there are exceptions to this, $7 secrets script for example.

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    • Originally Posted by Chris Worner View Post

      The only problem I have with offering 100% commission is that I have to keep coming up with new products to sell every so often once the previous ones sales plateau, in order to keep building my list. I know there are exceptions to this, $7 secrets script for example
      But Chris, surely the same is true if you offer 50% commission? The products will date just the same.

      Incidentally, I use 100% commission all the time (and usually 50% on the back end). The few dollars you lose on the front end is more than made up with the lifetime value of the customer.

      Thom
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      • Profile picture of the author tpw
        Originally Posted by impact-productions View Post

        But Chris, surely the same is true if you offer 50% commission? The products will date just the same.

        Incidentally, I use 100% commission all the time (and usually 50% on the back end). The few dollars you lose on the front end is more than made up with the lifetime value of the customer.

        Thom

        But at what level are you pricing your products?

        Most of mine start at $17, and climb in price dime-store pricing style.
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        Publish Coloring Books for Profit (WSOTD 7-30-2015)
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        • Originally Posted by tpw View Post

          But at what level are you pricing your products?

          Most of mine start at $17, and climb in price dime-store pricing style.
          The lowest I have set up like that is $5, and the highest is $47 (and I got some really good leads from that one). The majority are between $7 and $17 (although I often set up special discount codes for affiliates who ask on the $17 products, which helps increase their overall conversions and profits).

          This is for products in general incidentally, not just WSOs.

          Thom
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          • Profile picture of the author tpw
            Originally Posted by CDarklock View Post

            I keep meaning to actually test some of this stuff, and make sure it works exactly as I imagine it should, before writing it all down and selling a WSO on it.

            CD, if you set that up as a wso, pm me when you release it, and I will be your first sale.


            Originally Posted by impact-productions View Post

            The lowest I have set up like that is $5, and the highest is $47 (and I got some really good leads from that one). The majority are between $7 and $17 (although I often set up special discount codes for affiliates who ask on the $17 products, which helps increase their overall conversions and profits).

            This is for products in general incidentally, not just WSOs.

            Thom

            In the WSO, I start pricing between $12 and $17. I generally kill the dime-store pricing at $27 or $37.

            When I sell the item on my own site, it is generally priced at least $10 higher, and sometimes even with a higher margin on it.

            With products priced between $17 and $37, wouldn't most affiliates not hesitate on a 50/50 deal?
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            Publish Coloring Books for Profit (WSOTD 7-30-2015)
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            • Profile picture of the author CDarklock
              Originally Posted by tpw View Post

              In the WSO, I start pricing between $12 and $17. I generally kill the dime-store pricing at $27 or $37.
              According to the reports I'm getting from the field (I talk to a lot of WSO authors), best results for most products are with a $12 starting price dime saled up to $27. So your practices match up really well with what I'm seeing.
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              "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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              • Profile picture of the author tpw
                Originally Posted by CDarklock View Post

                According to the reports I'm getting from the field (I talk to a lot of WSO authors), best results for most products are with a $12 starting price dime saled up to $27. So your practices match up really well with what I'm seeing.

                Do you have any data on how many sales they take at each price point?

                In the past, I have always done the bump at 20 sales.

                I am thinking about going to 100 sales each on my next WSO.
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                Bill Platt, Oklahoma USA, PlattPublishing.com
                Publish Coloring Books for Profit (WSOTD 7-30-2015)
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                • Profile picture of the author CDarklock
                  Originally Posted by tpw View Post

                  Do you have any data on how many sales they take at each price point?
                  It differs. Some people do literal dime sale, 10 cents up per sale. Some do five-chunks, where the price jumps 50 cents every five sales. I like to do $1 bumps every ten sales, myself.
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                  "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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                  • Profile picture of the author tpw
                    Originally Posted by CDarklock View Post

                    It differs. Some people do literal dime sale, 10 cents up per sale. Some do five-chunks, where the price jumps 50 cents every five sales. I like to do $1 bumps every ten sales, myself.

                    You and I are doing the same then basically. I have been bumping $2 on every 20 sales.
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                    Bill Platt, Oklahoma USA, PlattPublishing.com
                    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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              • Originally Posted by CDarklock View Post

                According to the reports I'm getting from the field (I talk to a lot of WSO authors), best results for most products are with a $12 starting price dime saled up to $27. So your practices match up really well with what I'm seeing.
                Great info. Although I think this depends so much on the product and the overall strategy.

                For instance, I use WSOs as a mechanism to get buyers onto my list and have various other funnels in place which make more money.

                I agree 100% about using the pricing that goes up every few sales. I think numbers need to vary according to your own value, the amount of traffic you'll send regardless, and how many copies you expect to sell. For instance, I commonly use 10, but I've seen John Rhodes make a killing with a WSO today raising by a dollar every 77 sales.

                One thing I've noticed is that running through WSO Pro works really well for these 'dime sale' listings, as people inherently trust the pricing that shows. On WSOs where I increase the price manually, even though everything is totally above board, and it's increased when I say it will, I have had the odd PM with people accusing me of making up sales figures.

                Thom
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  • Profile picture of the author Alex Barboza
    I hope these systems can integrate with 2Checkout since we have Paypal limitations in my country
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    • Profile picture of the author CDarklock
      Originally Posted by Alex Barboza View Post

      I hope these systems can integrate with 2Checkout
      They don't. That's one of the major limitations on WSOs. You can only pay to run them through PayPal, and both WSO Pro and DigiResults are PayPal-only payment solutions. Our stuff all revolves around PayPal here.
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      "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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    • Profile picture of the author tpw
      Originally Posted by Alex Barboza View Post

      I hope these systems can integrate with 2Checkout since we have Paypal limitations in my country

      You can sell products through 2checkout on a WSO, but you will not be able to use these systems to manage the process.
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      Bill Platt, Oklahoma USA, PlattPublishing.com
      Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author profitsforall
    I just wanted to say - If only every single thread on the warrior forum was like this one.

    No, bickering. A shed load of incredibly useful information and it's given me a heck of a lot to think about.

    I'm going to subscribe to this thread so i don't miss anything.

    Time to go crazy with my thanks button.
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  • Profile picture of the author Gavin Abeyratne
    I've used WSO pro and DigiResults, and Digiresults is my preferred option by far.

    I ran a WSO through Digiresults, and affiliates added about 800 sales for me.

    There are IM affiliates on Digiresults with lists of 150,000, and plenty of WSO buyer list affiliates that for obvious reasons can sell the crap out of your WSO.

    I tried WSO pro, but it really doesn't compare the the technical superiority of Digiresults.

    Commissions were paid instantly at the point of sale, with none of this rotation b.s. This means you can set the commission percentages at 60%, 70%, whatever, and not have the stupid round robin thing happening.

    You can easily add an upsell too, which in my case led to an 88% increase in sales revenue, 50% of which was given to affiliates to further increase their EPCs and develop a very healthy relationship, hopefully leading to further promotion down the track.

    DigiResults also can use lifetime cookies, so you can get people to mail out to a squeeze page for you and grow your list massively.

    CRITICALLY

    If someone requests a refund, DigiResults will take the money back from the affiliate if its a 100% commission deal, or proportionately from you and the affiliate if its a split commission.

    This was a really important consideration for me as it allows me to respond very quickly to refund requests without having to liase with the affiliate. They understand this and have no problem with it either.

    A lot of people don't know this but if your offer converts well enough, Andy will mail out to all the DigiResults affiliates... Not a bad little incentive, less competition than WSO of the day, and the sales figures can be comparable.

    And to really nail it home, Digiresults has 2nd tier commissions too, so now your affiliates can refer other affiliates.

    I haven't used this feature yet, but I will be with my next product launch and I'm hoping for big things

    Anyway, hope this helps some people, I'd strongly recommend you at least try DigiResults or get a FREE account, that you don't need to pay $4 per month for.
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  • Profile picture of the author SAV46E
    great thread with lots of valuable info. thank you for sharing
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