What's your opt-in conversion rate?

by ruchirkc 7 replies
So I was wondering whether or not I have a good opt-in rate. I'm in one of the sub niches of the IM niche and it's currently about 60%. What's your opt-in rate?

You don't have to give out your exact niche, of course...
#main internet marketing discussion forum #conversion #optin #rate
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  • Profile picture of the author Chris Cavalli
    It all depends on the market.

    Across all of the industires i'm in...

    My average Opt-In rate is 73.4%

    My average Conversion (Sale) rate is 8.92%
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    • Profile picture of the author mdunn123
      Like Chris already said it does really depend on a lot of different factors, from market, to your page, to your offers etc. I've been able to get some of my pages to convert to opt ins at a wonderful 91% while some others are standing out at around 65% no matter what I do to them.
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      • Profile picture of the author mr2monster
        hmm... my average opt-in rate is about 18%

        I'm not sure how I'd measure conversion rate from that because some of the people that opt-in buy and others never do. Then, some of them buy multiple times. So, is it total sales/total opt-ins or what?

        Looks like i need to work on my copy... 18% is rather poopy I guess.
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        • Profile picture of the author mr2monster
          Also, i suppose a lot of that depends on the traffic sources and your funnel.

          If i posted a bunch of classifieds on craigslist, the quality of traffic plummets and my conversion rate goes in the crapper. But if I'm using PPC, it seems to be pretty decent and I don't get near as many unsubscribers

          Also, if your home page is a squeeze page, that's going to be different than if your home page is content, and you lead them to a page that is specifically for signups. The people going to that page are going there with the intention to sign up and thus your opt-in rate will be much higher... that doesn't mean you're getting more opt-ins... it just means your % is higher...
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    • Profile picture of the author ruchirkc
      Originally Posted by Chris Cavalli View Post

      It all depends on the market.

      Across all of the industires i'm in...

      My average Opt-In rate is 73.4%

      My average Conversion (Sale) rate is 8.92%
      Good to see I'm not THAT low. I am currently aiming to get it into the 70s.

      @ Chris: I'm sure you do some split testing to get that kind of a opt-in rate. Do you know of any good split testing software?
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