I've just started using Adwords and I went through a few PPC courses to. I just have a few quick questions I want to clear up before I start:
What should I do with keywords that are below the CPC bid needed to go on the first page? Right now, I'm playing it safe by bidding only $0.52 on my keywords, considering that I'll make $50 for each conversion. Should I go ahead and make them active to test and see what the CTR rates are like for those keywords? Should I test them all at once or carefully one by one, watching each of those keywords very closely? Should I raise the CPC bid so that they go onto the first page or should I eliminate those keywords altogether?
I'm afraid that the CTR rates for those keywords aren't going to be good at all since they're on the second page, which will lower the quality of my account and raise the bid prices of my other keywords. I'm really trying to be careful about the CTR rate and quality of my account because I do not want to be Google slapped. Any suggestions on what to do will be much appreciated.