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Trying to learn....

by Sylent
8 replies
http://i522.photobucket.com/albums/w...Slayer/Cam.png

What exactly does all this mean? I figure clicks means people that clicked duh, impressions is amount of people that saw it?

But what is CTR I thought that meany percent of people that completed the ad, however if .3 people completed that it would mean 7 people completed it no? Because on my peerfly account it only shows as 3 people completed and I am losing money now. I am really trying to start at step one. But I am also trying to make profit, I just keep losing money like this.
#learn
  • Profile picture of the author Sylent
    O also wanted to add that I am using AdMob and only advertise on android/iPhone for better quality display.

    EDIT: Meant to edit first post not double post sorry.
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    • Profile picture of the author Tess D
      Hi - I'm still a little new at deciphering cpa stats, but I think you are looking at this:
      15 dollar budget amount.
      87, 662 impressions (how many times your ad was shown).
      Out of those impressions, 250 clicked on your ad
      that is roughly .29 ctr (actually 254 is .29, 250 is .286 )

      hope that helps.
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  • Profile picture of the author Bradley J Anderson
    The Click-Through-Rate (CTR) tells you how many people clicked on your ad, but that doesn't necessarily mean they actually bought your product. As @AnneHouse pointed out, your current CTR is about 1/3 of 1%.

    The Cost Per Click (CPC) breaks down how much you paid for your campaign, and then that is divided by the total number of clicks received. Right now, each click is costing you about $.06 each.

    Improving your CTR will always lower your CPC.

    The number I typically look at is my Return on Investment (ROI). For instance, if I spent $15 in advertising and made an extra $30 in sales, that would be a 50% return on my investment.

    Hope this helps.
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    • Profile picture of the author Sylent
      Originally Posted by Brad armPitt View Post

      The Click-Through-Rate (CTR) tells you how many people clicked on your ad, but that doesn't necessarily mean they actually bought your product. As @AnneHouse pointed out, your current CTR is about 1/3 of 1%.

      The Cost Per Click (CPC) breaks down how much you paid for your campaign, and then that is divided by the total number of clicks received. Right now, each click is costing you about $.06 each.

      Improving your CTR will always lower your CPC.

      The number I typically look at is my Return on Investment (ROI). For instance, if I spent $15 in advertising and made an extra $30 in sales, that would be a 50% return on my investment.

      Hope this helps.


      Issue is I just can't seem to make any profit though, I always lose money.

      Add for free groceries for a month (simple e-mail submit) I lose $10

      most my ads are for things like that and I never once even broke even out of the $150 I have spent on them. Any ideas on what I could be doing wrong here?
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      • Profile picture of the author Bradley J Anderson
        Originally Posted by Sylent View Post

        Issue is I just can't seem to make any profit though, I always lose money.

        Add for free groceries for a month (simple e-mail submit) I lose $10

        most my ads are for things like that and I never once even broke even out of the $150 I have spent on them. Any ideas on what I could be doing wrong here?
        You really haven't given us enough information to work with.

        And if we could see your site first, that may be helpful, as well.
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    • Profile picture of the author Tsnyder
      Originally Posted by Brad armPitt View Post

      The Click-Through-Rate (CTR) tells you how many people clicked on your ad, but that doesn't necessarily mean they actually bought your product. As @AnneHouse pointed out, your current CTR is about 1/3 of 1%.

      The Cost Per Click (CPC) breaks down how much you paid for your campaign, and then that is divided by the total number of clicks received. Right now, each click is costing you about $.06 each.

      Improving your CTR will always lower your CPC.

      The number I typically look at is my Return on Investment (ROI). For instance, if I spent $15 in advertising and made an extra $30 in sales, that would be a 50% return on my investment.

      Hope this helps.
      I think you need to recalculate your ROI

      Tsnyder
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      If you knew what I know you'd be doing what I do...
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      • Profile picture of the author Bradley J Anderson
        Originally Posted by Brad armPitt View Post

        The number I typically look at is my Return on Investment (ROI). For instance, if I spent $15 in advertising and made an extra $30 in sales, that would be a 50% return on my investment.

        Hope this helps.
        Originally Posted by Tsnyder View Post

        I think you need to recalculate your ROI

        Tsnyder
        Oops! Indeed I do! That should be a 200% return on your investment (ROI). And let that be a lesson to you to always double-check your math! :p
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  • Profile picture of the author Sylent
    EDIT: Posted on wrong topic by mistake
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