Here it goes. I have a website that makes me somewhere between $100-200 per day. It has an opt in box in the sidebar. But the main purpose of the webpage is to get people to click on the affiliate link.
So since I have been reading about list building since I started IM, I thought I'll change the layout and instead of sending people to the merchant, I'll get their email and then do some good ole fashion email marketing.
The day I change my layout, My income drops to $30-$50 per day.
I was getting 200-300 hops before, and now I am getting hardly 100 hops per day.
I think the main problem with my niche is that everyone and their mothers are trying email marketing. My website already provides tons and I mean tons of free and extremely useful information on the topic. Most of the visitors on my website are from search engines. I think most of them are just glad to find someone providing great information without asking for their email address.
I get 60-80 opt-ins per day. And I have a series of 8 autoresponders. I'd even set up a bonus for them and used cblistautomater to offer it to them when they buy it from me. I had even set up another list of buyers so that when they get the bonus they will automatically subscribe to the buyers list and will be unsubscribed from the prospects list.
But the sales have dropped consistently and no one seems to be interested in the bonuses.
I do get emails from them, asking questions and thanking me etc.
I get a lot of comments on my site. People telling me they've bookmarked the articles. Some of them saying they've printed them out and read it when they need to.
But the list isn't working for me.
So just yesterday, I changed the layout back again and now I am again back to the old style of "great information which leads to the merchant who does the selling" part. And all of a sudden, I have another $180 day.
So, I guess this list building isn't really working for me. Or maybe I am doing something wrong.
Maybe the money isn't in the list. Maybe it's in just helping people.