"A-player" or "A-listers" came up as it pertains
to internet marketing, and it caused me to smile.
I was taught long ago that there are generally
three "levels" of players in business... and my
mentor was referring to IM
- Those at your level
- Those above your level
- Those below your level
People are constantly moving up and down although
hopefully, for those doing thing right, it's a steady
upward climb. My mentor was actually teaching me never
to discount anyone or think of them as "below my
In IM, when you here the term "A-lister" there are
referring to those that they perceive are making the
most money.... usually.
People that I've engaged in private conversations
right here on the forum, that I'd never heard of
previously, turned out to be "the millionaire next
door"... someone that you'd guess was struggling at
first glance. I don't think ANY of those made their
money selling how to make money products. Some did in
software, but it wasn't software just for the IM crowd.
What caused me to smile during that phone call is the
fact that even among the apparent A-listers, many of
them don't really know how well, or how poorly, others
are really doing.
I mentor several A-listers, and consult from time to
time with others. They turn to me because I HAVE been
around IM forever, and I do understand marketing...
both online and offline.
Internet marketing is such a tiny pond of players
At an IM seminar not TOO long ago, I sat across the
table for one non-IMer with a net worth of something
over $300 million. He didn't "get" the IM space.
At another event, a friend put out the world that
he and his inner circle had millions to lend... for
the right opportunity. They were mostly interested
in energy and construction at the time, but they
offered me a finders fee for pointing deals their way.
You are a part of an amazing community here. There are
many players at all levels.... and in the bigger
picture that matters less than which players can help
you... to your mutual benefit.
People are fascinating... aren't they?