Can anyone help with my website not converting?

22 replies
Hi

I launched this website a few days ago - So far I've spent $100+ in adwords fees, 300+ clicks (although analytics only shows about 30, 15 of which are me).

I'd guess that my analytics data hasn't caught up yet, but I haven't had any conversions yet. I've compared prices with other similar sites and I think my packages are competitively priced - I've also set up a 50% off launch special on one of the packages and created an ad linking to it.

It seems that most people view 1-2 pages before exiting from one of the following pages: Home, Packages or Launch special.

Can anyone see any obvious problems with the website?

I can't post a link, but I'll put the website in my profile.

Thanks
#converting #website
  • Profile picture of the author Margo Tuul
    Before you started with adwords....did you even test how your landing page converts?
    At the moment it looks like you never tested it before and that's why you lost $100 in adwords
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  • Profile picture of the author primechimp
    Thanks - didn't think a lot about testing before spending money. I had $100 free credit so thought I'd use it.

    I set up two ads to two different URLs (home + special offer), and was planning to compare the results from the two ads - though it seems I'm not having much luck with either.

    Are there any tools/services that you'd recommend for landing page testing? From my initial search, Google's Website Optimiser seems to be mentioned a lot - Might try that first.
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    • Profile picture of the author eric w
      On your webpage test a headline with the main benefit a customer would get from your services.

      There's a lot of wasted space in that big rectangle box at the top of your page...Put text that shows benefit after benefit for using your service.

      eric w
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      • Profile picture of the author tj0575
        Originally Posted by eric w View Post

        On your webpage test a headline with the main benefit a customer would get from your services.

        There's a lot of wasted space in that big rectangle box at the top of your page...Put text that shows benefit after benefit for using your service.

        eric w
        Hit the nail on the head. People want to know the benefit right away,and how you will make their pain go away.
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        • Profile picture of the author eric w
          Remember primechimp, there are those who are into how your site looks and will tell you that it looks good, but this is not going to help you.

          As a marketer, you want conversion, not just pretty, professional looks....let your potential customer know how your services will benefit them.

          There are plenty of sites that look professional and pretty, but don't get 1 single lead, nor customer.

          You're on the right track by asking, but make sure you're following advice from people who have experience in marketing.

          Blank space has never sold anybody! I can't stress this enough......benefits, benefits, benefits.

          Use text that gives the visitor benefits....you mentioned that the visitors view 1 or 2 pages before leaving...well apparently your site's good looks and professionalism aren't making visitors buy.

          Since they are looking at 1 or 2 pages before they leave, it seems there is some interest, but your text is not grabbing their attention and making them want to buy from you.

          All that blank space is definitely not convincing them

          Take a look at hostgator's site to see how they use benefits and space.

          eric w
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          • Profile picture of the author primechimp
            Also - what's an acceptable amount of empty space? I have reduced it with the new design, but I've always tried to use empty space to make the user focus on what I want them to look at - let me know if you think I'd be better off compressing the content and adding more detail.
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            • Profile picture of the author darrenscrawford
              One thing you might want to do in Google Analytics is create a filter for your IP address so that you don't count your own views.

              1. Login to GA
              2. Click your account (if you have multiple)
              3. Bottom right, choose FILTER MANAGER
              4. +Add a Filter
              5. Name it
              6. Exclude traffic from IP then enter your IP address.
              7. Add ALL your sites and Save Changes

              Use whatismyipaddress.com if you need to figure out your IP.
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            • Profile picture of the author eric w
              There is no exact science, however, you should test a headline in that space.

              If you're directing the visitor's focus, then direct them to an area that has the biggest benefit to them.

              Originally Posted by primechimp View Post

              Also - what's an acceptable amount of empty space? I have reduced it with the new design, but I've always tried to use empty space to make the user focus on what I want them to look at - let me know if you think I'd be better off compressing the content and adding more detail.
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              • Profile picture of the author nick501414
                Not sure if you are working on the site at the moment, but the big green Purchase Now button on the home page isnt working/linking. That's not going to be helping the conversions Really like the look of the site though
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  • Profile picture of the author Ettienne
    Many people make the mistake of having TOO much content and not clear enough about the product or service. Check your bounce rate, if it's above 70 you should do something about your first 50-100 words because it's very likely not catchy enough. Well, that's one option. I'll go check your page now (probably should have done that before posting this huh?)
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  • Profile picture of the author Ettienne
    Okay here's my thoughts. You're site looks really good and professional, but one small trick is to avoid using black too much, I can't see much else wrong other than for a very black header (i also like black but it is said to have a negative effect on potential buyers).

    Just try it, keep the top prime chimp bar black (where your logo is) but make a bit of a lighter background where the packages rotate, avoid bright colors as well, go for a very light brown or something similar. You wouldn't believe what a difference something so small can make. Trial and error, test it, if it works, HEY! If it doesn't you need to dig deeper. Your layout is fine and very professional like I said, your pricing is very good as well. I'd say start troubleshooting with the colors (black is bad in IM)
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  • Profile picture of the author primechimp
    Thanks for that - I'll work on your now and we'll see how it goes. I'm surprised at how quick/helpful everyone has been - I'll definitely be coming back more often
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  • Try increasing your price and see if it helps with the conversion rates...
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  • Profile picture of the author primechimp
    Thanks for all the advice.

    I've spent a bit of time changing the website around, focusing more now on WHY instead of HOW.
    I've removed the large box at the top of the page and replaced it with a list of benefits and a video.
    Changed the home page to try to get the user to either: Purchase, or register for a free report. If they're not buying anything, we need to at least get their contact details.

    I've left the dark/black colours in - If it's still too much I'll figure out another colour scheme. I plan to do split testing, changing text/colours, hiding/showing elements to see what works and what doesn't.

    It'd be good to hear more feedback about the new layout and whether or not it is an improvement.

    Thanks
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  • Profile picture of the author primechimp
    Thanks - almost missed that button, thought I had fixed it - I wasn't supposed to launch the new template yet, but they didn't like sitting side-by-side. Sorting that out now though - thanks for that.
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  • Profile picture of the author Daryl Lim
    Resorting to adwords without a guaranteed working plan is like throwing cash in the ocean. Try making a good, workable, profiting website before using PPC/Adwords as a way of traffic generation.
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    • Profile picture of the author simonbuzz
      Banned
      Originally Posted by Daryl Lim View Post

      Resorting to adwords without a guaranteed working plan is like throwing cash in the ocean. Try making a good, workable, profiting website before using PPC/Adwords as a way of traffic generation.
      I agree with him...
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  • Profile picture of the author spectrefax
    As others have stated, the site looks great (although the black text under 'Contact Us' is impossible to read and the 'Try it risk free' graphic should be linked to purchase page).

    Main reason I wouldn't purchase from this page is there simply isn't enough information available for me to make a decision on purchasing. I'd definitely want to know 'how' you're going to help me crush the rankings. As opposed to what you have now which is just telling me that you 'will'.

    I think in this day and age, IM'ers (even newbies) are extremely skeptical on these types of services for a few reasons. Two big ones are probably:

    - Many services like these employ black hat SEO methods which punish the client site.
    - Many services like these don't offer comparable results to what is advertised.

    More information will help in calming these fears of potential buyers imo.
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  • Profile picture of the author primechimp
    Thanks for all the help everyone, I think I've finally figured out the problem.
    99% of my clicks were coming from China and the bounce rate was almost at 95% - Took me a while to realise that my ads weren't being displayed in other English-speaking countries simply because these Chinese visitors were chewing up my daily budget.
    I just tried relaunching my adwords campaign and excluded China from the list - my bounce rate has now dropped to 70% and I've had a sale, and around 10 sign ups (from 25 clicks).
    Definitely a lot better than it was before, and something to remember.

    Thanks
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    • Profile picture of the author omk
      I'm glad you found the problem. You could also try doing some free testing before having to use Adwords as well.
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  • Profile picture of the author primechimp
    Yes definitely on my todo list. The testing side of things is a bit overwhelming though (what to test etc), and 100% of my visitors come from adwords. Are there any other good sources of traffic that don't require to be top of Google? I haven't done any SEO on the site at all yet.
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