Your building your list wrong...

I agree! This is also surprisingly probably the easiest one to accomplish...

However, make sure the product you are promoting on your own download page is a quality product! Don't take any old product just to get a JV. You will be glad you did this in the long run. Protect your reputation otherwise any list is worthless!

I also utilize this same concept with one of my lists and I agree it can be very powerful! In some niches that technique alone can pretty much write your ticket to getting people eating out of your hand!

Maybe you should try a little twist to what your doing by offering them a product after opt-in for a small price then you move the buyers to a separate list and then they still get the week of videos (which you know converts) and then you would simply pitch a higher priced product (also more valuable) to the group that have already raised their and and said "ohhh I wanna buy"....

Think of it this way....

Lets say you get 100 opt-ins a week (just using an easy number) and after
that week your getting half of them to take the product your promoting. That is awesome! 50% conversion. Now pretend its a $10 product, you just made $500 for the week, again awesome...

Now lets look at the next scenario where you segment the buyers immediately...

Same number of opt-ins for the week- 100. Pretend 25 percent take the special $7 offer at opt-in and get moved to the buyers list...

You send the normal week of videos and get your same conversion (50%) but now you pitch a $20 dollar product to the "buyers" list and the same $10 product to the non -buyers list...

So 50% conversion of the buyers list - 12 sales @ $20 - $240
For the non buyers - 50% of 75 - 33 sales @ 10 - $330

So you would make $50 more for the end of the week pitch and your probably thinking thts a lot of work for just $50 extra...

But we didn't add in the 25 sales of the special offer. 25 x 7 - $175

So grand total for the week would be $725 - $225 more for just a tad bit more work - thats almost a %50 improvement....

Food for thought

One way around this is to Find a product owner and offer them a really sweet product that they can give their customers for free. They place it on their download page and you get the opt-in.

Another twist is to offer a report they can add in as a bonus to the actually product then include a link to a squeeze page inside.

Now, yes, these aren't "your buyers" but they are proven buyers none the less and if you treat them right they will def return the favor

Find a PLR report and jazz it up... Offer it to your list for $1 or $5 or $7 or whatever.

You can use paypal and send them to an opt-in after payment, this is the opt-in for the "buyers" list. Then you just redirect them to the download page or send it via the first AR message.

Just make sure you have the AR set up to remove them from the prospect list after opt-in to the buyers list.

Of course there are easier ways to do this, but it's simple nonetheless

Huh? I'm not sure what your saying?

We all start out that way! That's why there are marketers with 15-20k list that only get 500 clicks...

Yep, many marketers are using WSO's and CB to build huge buyers list! Dr. Alex revealed that he got over 4k on his buyers list in ONE MONTH using WSOs recently. There are others doing this and more every month...

Really powerful stuff! Plus if you have good products you can't lose using this model of list building

Of course it's too my advantage if everyone else keeps the "churn and burn" approach that is so popular these days

Great post.

The only thing I'd be careful with is offering low priced products to build a buyer list if you intend to sell more expensive products later on to the list.

If I want to make loads of sales at $99, ideally I'd want my buyer list to be filled with people who've paid at least $20 for the front-end product in most cases.

Not $1 or $5 or $10, it's too much of a jump to $99...

Hey JR,

I will try to answer your questions as best as possible...

1.) When I say "Jazz it up" I mean it! Make it a quality product! PLR can be a great 'skeleton' to work from. Especially when you first start and your kinda confused about how to go about things. You can also do a case study or offer them a service. I've even used products I already sell and marked them down to super low prices just to figure out who ACTUALLY wants and IS ABLE to buy...

2.) I don't use Aweber anymore, I know use Imnica, but I will try my best to recall...

With Aweber, you should be able to go into the list settings tab and there are rows, each one has a line that says something like "Unsubscribe to this list upon subscribing to "xxx""

There are many variations, with Imnica is it pretty simple too. There is a "settings" tab and there are areas that do that same as above with aweber.

Downside is with Imnica you can only subscribe or unsubscribe them to ONE other list whereas with Aweber you can set it up to remove/add from multiple lists... But this hasn't really made much of a difference for me.

3.) 80% of the time I use single opt-in and I don't have any problems with spam complaints. I actually rarely get spam complaints. There are a few bounces, but nothing out of the ordinary. In fact when I was with Aweber I got bounces like crazy sometimes (they fixed that but I have heard from others that its happening again).

If people are going to give you a fake email address you don't want them on your list anyway. 99% of the time I send the download to their email address. So wrong email, no freebie, lol.

However, when building a buyers list THEY ALWAYS GIVE YOU THE RIGHT EMAIL (well, 99.9%) and more often than not it is their PAYPAL EMAIL address.

I know that I always check my paypal email address... I've had it longer than I have been internet marketing, lol.

4.) I don't really have 'set' sequence. Some lists get a few AR messages then thats it. I have 2 lists where I offer 6 or 7 day e-courses. One for affiliate marketing and one for list building. Some AR sequences go on for months and are mostly just information with a few promos lightly sprinkled in.

However, I do lots of broadcasts to my lists. I will do a swap once or twice a week to the freebie lists and then fill the gaps with info and bonuses (which the buyers get too, BUT NO ADSWAPS TO BUYERS EVER!!). Then offer a promo for a good product ever so often, maybe once a week or so.

I hope I have helped answer your questions.

Coby, there's no denying that a list of buyers is more valuable than a simple opt-in list. Ask any direct mail list broker; it isn't just an online phenomena.

On the other hand, a simple opt-in list can be valuable as well. Most people just need to tweak a couple of things...

> Any freebie you offer should be a bonus for taking action, not the reason for taking action. The list's content should be the reason for opting in.

Too many people focus on selling the freebie to get the optin, then wonder why all they have are freebie hunters.

Which leads to...

> You need to set the proper expectations right from the start. Tell people upfront that you will be directing them to offers of things for sale, things that you believe will help them achieve what they wanted to achive by signing up. Then live up to those expectations.

As an IM newbie this post, in fact this entire thread, has really opened my eyes about what a list really means.
Thanks so much for the invaluable information.

I have found a quick way to screen out free loaders is by building lists from buyers of Clickbank products. This works extremely well as CB has so many niches (I steer clear of all IM products) to choose from. All my lists are buyers only, and I hit them up with progressively higher end products (for example Amazon) in the sales sequence.

Your absolutely right! I forgot to mention this. I touched on it lightly but yes I do the same thing. These are the potential buyers, some just need to learn a little more or get to trust you a little more. That's all.

I still treat my "freebie" list with respect. The only difference is they get adswaps as well, and I market to them a little more aggressively.

Don't worry, just keep contacting. Someone will say yes. Don't get frustrated if they don't reply, oftentimes they are so swamped with stuff. Don't give up, someone will say yes eventually.

Yes, this was the game changer for me too!

Read all info above this...

Sorry! I'm an Internet Marketer, not an English Major... However, as a marketer I do try to focus on subjects that get attention... So I guess it worked Thanks for adding value to the thread, I'm sure many people benefited from this :p

Yes! That's a great idea! That's a creative spin on the Thank You Page Swap...

Thank You Very Much Sir I try to always provide value to this forum... even though sometimes people disagree with it .... (must mean I'm giving away the good stuff)

Not everyone has the ability or desire to create their own product, set up an affiliate program, set up a site, etc. In order to be able to build a list of buyers... Or the technical knowledge or financial means to invest in outsourcing the set up of a proper buyers funnel...

Before you can teach advanced concepts don't your first need to teach the basics?

I also published a WSO on traffic...
I also published a WSO on domains...
I also published a WSO on affiliate marketing...

Not sure what your aim was with this post? This post was made several weeks before publishing the WSO you're referring to...

Besides why would I make a WSO about building buyers list when I lay everything out here???

I teach many things HP - perhaps this discussion should be via PM?

Please try to provide value with each post!