Webinars, do they work for Marketing?

25 replies
Webinar's what are you thoughts here...

As an attendee do you feel that webinars are informative and worth your time to cut out an hour of your day to attend?

As a host, what benefits have you seen from hosting webinars?
#marketing #webinars #work
  • Profile picture of the author Michael Meaney
    Apparently they have the best conversion rates in the business, next to seminars.

    Are they worth attending? That depends on who's running it..
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    • Profile picture of the author SB274
      I also believe it depends on who is hosting the webinar. And more important: are they just trying to pitch you the whole time, or is their other valuable training and opportunities to learn.

      From a host's standpoint, they are a great deal - find someone with a list, ask them to promote your webinar, then give them a cut of your profits from those who purchase or signup for whatever it is you are trying to promote. In fact you can just use the same webinar over and over again if you wanted to.

      Webinars are a great way to really connect with people and make a lot of money - if you conduct them the right way.
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      • Profile picture of the author 2GRANN
        From my personal experience, I can say that webinars are one of the best way to teach someone or to make money.
        The conversion rate is incredibly big compared with other ways.
        It's 10-25%. Depends on a host, information value, it's uniqueness and how "user friendly" or catchy it is.
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      • Profile picture of the author creative producer
        Yes and no. No, if you are committing "webinar abuse". By that I mean things like going for much longer than you agreed to in advance, showing a disrespect for people's time, asking for questions then not responding, not covering the points you said you would.
        But a resounding yes, if the webinar is well-presented, offers valuable content in its own right and makes an outstanding offer with a clear call to action. Yes, they can work. They can be a fantastic tool, especially as one more step in the sales process.
        With a well done webinar, you have the benefit of engaging the customer through both auditory and visual processing. You can show screenshots, etc that help demonstrate the features of your product. The more attention you can capture, the better chance you have of closing.
        Finally, I really believe in the replay factor. Depending upon the time and day of your live webinar, there will inevitably be those that can't make it. Having a replay gives them a chance to buy without you having to present again. I'm a believer!
        -CP
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  • Profile picture of the author Shane Hale
    I think webinars are really good as long as they provide valuable content. I have been on some that are nothing but a "pitch fest". I think using them to followup with customers and as a open forum is cool. It helps get in touch with your customers on a one on one basis. Then you can record them use autowebinar type software to build a list or add to your own or create a product with them.
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  • Profile picture of the author TrumpiaTim
    Awesome feedback above, other people care to chime in on this topic?
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  • Profile picture of the author O0o0O
    Yes, webinars add value to marketer's daily plans because they provide a visual and audio means of understanding concepts as well as provide a sense of involvement with others.
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  • Profile picture of the author TrumpiaTim
    What do you guys simply despise in a webinar?
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    • Profile picture of the author Izesta
      From an attendee point of view, webinars are MUCH LESS beneficial than when people 1st began doing them years ago. They are going the way of email where the focus is so geared to making a sale that w/o buying the end product, the webinar ended up having little value. In fact, far too often, I end up paying my time to hear someone sell me. That is very expensive. I pick webinars very cautiously these days.

      What bothers me most about some webinars:
      1. Not answering any questions
      2. Pretending to answer questions
      3. Recorded sales presentations
      4. Recorded webinars advertised as live
      5. Phony bonuses for buying NOW
      6. Boring or slow talking presenters
      BTW, I attended a Trumpia webinar last week that was quite informative. I did not try to triple task as I do on most webinars. That says a lot.
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    • Profile picture of the author Mutiny
      Originally Posted by TrumpiaTim View Post

      What do you guys simply despise in a webinar?
      On the presenter side, there is a BIG difference between professional and pretentious. Know your subject, but be a real person. It's okay if you pause for a sec to take a drink of water, but never talk down to your audience. Be there to help, and mean it.

      I've hosted and attended webinars, and an annoying presenter attitude will always make me click off right away.
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  • Profile picture of the author Coach Louisa
    Webinars convert well, especially if they deliver value.

    People are giving you the time and attention and getting some benefits from you in a webinar, so that's more than any static sales page can do.

    It is also interactive and live - it connects with the audience and build rapport.

    I personally find that I have bought products because I was on the webinar.
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  • Profile picture of the author benscratch
    I would say they're similar to sales pages, video sales pages and teasers etc..

    As in, if you give value, you'll get value back. If you just tease and grab email addresses, you won't build a loyal following.

    I've run two webinars ("5 Worst Web Design Mistakes") over the past 2 weeks, and they have resulted in sales for my $1997 Pro Web Design Course.

    I have always been a believer in giving your knowledge away. People will always assume you're hanging on to a lot more value. So my webinar is a hold-nothing-back packed 60-minutes designed to convert attendees to my new model of designing web pages.

    There is a sales pitch at the end for my course, which over 80% of attendees stay to hear.

    There is a 50% affiliate scheme for this course, and I'm running weekly webinars. All you need to do is sign up here, and then send people to the webinar promo page (using the links and banners we provide). I'll do the rest, and you could get $1000 per sign-up.
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  • Profile picture of the author Mbullard
    We just had two webinars this week, one with Joan Stewart and the thing was packed to capacity, we even had to turn people away. No worries though, they'll get the recording. Anyway, they were very successful and can be if you follow the tips the others have already given. It can be very daunting to watch your viewers drop like flies during your pitch but we've figured out a way to keep virtually every person until after the pitch, and that's gold. The more webinars you do, the better you'll get.
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  • Profile picture of the author WebsiteDeck
    It depends from webinar to webinar but I've had an 80% success rate with most.
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    • Profile picture of the author KateW
      I think they are definately a great marketing tool if used correctly.

      Has to be high value content...and not just a straight sales pitch. People are busy running their businesses and if they take the time out to attend a webinar it should be well worth it to them because of the great content they receive. Nothing more frustrating then to take time out of your busy schedule to listen to a "training webinar" that turns out to be just a sales pitch.

      But if you make it high quality they will want to come to your next webinar!
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  • Profile picture of the author Emporer
    Hey TrumpiaTim, Webinars are one of the best way to Market and are very effective. If your Webinar is structured very well and consists of good content delivery with a strong call to action, you can easily take 50k to 200k per webinar by pitching a high ticket product. Plus they can be recorded and played to next time you run the Webinar so a very effective marketing strategy.
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  • Profile picture of the author TrumpiaTim
    Emporer, thank you for the feedback!
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  • Profile picture of the author MobileNatalie
    I've sat through some fantastic webinars that have given ample amount of information and sometimes I've sat in one's where it was a total sales pitch.

    Webinar presenters really need to find the medium between the two to be really effective.
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  • Profile picture of the author tpw
    As per your Sig File:

    TRUMPIA FREE WEBINARS & TUTORIAL VIDEOS ON SMS MOBILE MARKETING: Webinar and Reseller Training | Trumpia

    I suspect you already know webinars work.

    Trumpia is a respectable company, but trying to get people to discuss subjects related to your signature file is not always that respectable.

    In this forum, people might call you out for such behavior.



    p.s. It would be very similar to me starting a thread that has the subject line: "Does article marketing work?"

    It might lure the unknowing, and piss off those who know me well.
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  • Profile picture of the author Mary Wilhite
    Yes i do agree that Webinars work for Marketing.A webinar can be a great lead generation tool, too. It helps you bridge gaps and reach out to customers who may have otherwise been too remote for you to target. By its interactive nature, you also get to build and facilitate relationships with people who matter to your business. And, if you manage to engage effectively with your attendees, you’ll be sure to get follow-up plenty of E-mails and inquiries.e.tc
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  • Profile picture of the author Willie Crawford
    A good, content-filled webinar converts like crazy, and
    makes attendees glad that they attended.


    I've been on webinars that we so good that I've watched
    them several times.

    Yes, most are set up to sell a product on the backend,
    but why else would someone spend hours of their time, and
    hundreds if not thousands of dollars putting together a
    webinar.

    The good ones teach you something that you CAN use even
    if you don't buy anything... but also offer you easier ways
    of doing it.... or to do it for you.

    As a webinar hosts, I've seen webinars made high five-figures
    in sales... so yes

    Willie
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    • Profile picture of the author celente
      Originally Posted by Willie Crawford View Post

      A good, content-filled webinar converts like crazy, and
      makes attendees glad that they attended.


      I've been on webinars that we so good that I've watched
      them several times.

      Yes, most are set up to sell a product on the backend,
      but why else would someone spend hours of their time, and
      hundreds if not thousands of dollars putting together a
      webinar.

      The good ones teach you something that you CAN use even
      if you don't buy anything... but also offer you easier ways
      of doing it.... or to do it for you.

      As a webinar hosts, I've seen webinars made high five-figures
      in sales... so yes

      Willie
      WOW thats pretty crazy!

      While i do enjoy watching some webinars, and i mean some are just killer and we made $800 just utilizing one strategy mentioned in a webinar... You are constatly asking yourself, "come one, where is the plug?" But if they convert the way you say that do, its no wonder more people arnet using them.

      There are some very good webinar experts in here on the warrior forum but. Brian Zimmerman does a bloody good job, if you are on his list.
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  • Profile picture of the author TrumpiaTim
    Hey Bill,

    Thanks for the feedback, we actually started on webinar sessions less than 2 months or so ago and have had varying results. The idea for this topic was not so much to promote our webinars, but moreso to pick the brains of those on WF and see how they felt about webinars and what they felt was good/bad about them, as we are still very much in the learning phase and can use all the feedback and help to improve with the Trumpia webinars.

    I apprecieate your feedback and others on here, and did not mean for this thread to indirectly promote our webinar sessions.
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  • Profile picture of the author Gary Ning Lo
    As a host i found that conversion is really good in webinars..

    But as an attendee for me it's a waste of time.

    Cheers,

    ~Gary
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  • Profile picture of the author Daniel LaRusso
    At one time I saw a WSO on how to create webinars as a presenter. Not so much about traffic, in fact, I remember the person in the WSO saying that it was NOT about how to get people TO a webinar, but how to DO a webinar. Can anybody link me to that?

    Or is there a resource that any of you can point me to on how to set up a webinar? Starting our, cost/value is my main concern - I don't want to be spending $499 to do webinars right off the bat, but my plan is to use webinars at least bi-weekly, and hopefully get to the point where a $499 investment would net me a much better return, so I could do it.

    So, any good resources here on how to do a webinar?
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