Simple Steps To Boost Your Article Marketing Effectiveness
Here's a simple guide to boosting the effectiveness of your articles.
You can - and should - think of each article as a "mini-website". After all, that's really what they are. When an article shows up in Google's search results, it shows up like any other webpage.
What this means is, Google is evaluating that article just like it evaluates a "regular" webpage.
Applying some simple SEO principles to your article writing can give you a great boost in the SERPS, and a leg up on your competition:
Your article should target a single keyword or phrase.
Use that key word/phrase in the title.
Use it in the first sentence of the first paragraph.
Use it in the first sentence of the last paragraph.
Sprinkle LSI versions of your keyword phrase throughout your article. (This simply means using similar and/or synonomous words and phrases).
Use your keyword phrase as the anchor text in your resource box.
If you follow these simple, basic guidelines, you will find in your articles ranking better and faster for that keyword phrase you are targeting.
Mark
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