Make em Love not "Like" ur fb page
Converse with your fans - answer their questions, be engaging and helpful.
Give them something worth reading and responding to - post facts that they'll find useful along with deals and specials they'll be happy to engage with.
Include a link to either a Facebook Tab where they can get the deal's information or a link to your website to get them into the buying funnel.
Keep overt sales speak to 10% of your message. That means for every 9 conversation/engagement posts you share, you can add one sales pitch, special offer, reason to choose your business over the competition.
Testimonials are great - ask your Facebook customers to share their experience with your other Facebook fans.
In the "thank you for purchasing" email, offer them a link to share their experience. The "Share" button is a great addition to your reservation or sale confirmation page.
UCustomize the experience. Design pages that are 500px wide and frame them in on your Facebook page to use as landing pages for Facebook Ads, Contests, Welcome pages, etc. In Facebook settings you can set which "Landing page" to use for all visitors to your specific business page.
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