I am #5 ON first page but my views of site is way to low ? what is going on?

19 replies
I have a article that is at #5 position on the first page of google.

The google keyword tool says there are 40000 global searches and 20000 local searches.

since febuary 2010 my (ezine articles) article has been viewed 258 times.

I found some information that says the #5 position should get 4% of the searches.

I should be getting a lot more searches, I calculated from the above information that I should be getting 1600 per month global searches and 800 per month local searches.

I do not understand how my searches are so low.

Has anyone else run into this situation , or can explain what is going on.

thanks,
Scott
#low #page #site #views
  • Profile picture of the author ramkarthik
    Few questions to answer:

    1. Is that keyword getting that many searches for exact match?

    2. Did you check your Google ranking from a different computer or maybe using a SERP tool? (Apparently different people get different search results)

    3. Is your headline strong enough to get the clicks?
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  • Profile picture of the author Dash Evra
    Originally Posted by scottjenk View Post

    The google keyword tool says there are 40000 global searches and 20000 local searches.


    Scott
    Maybe that's 40k broad searches rather than exact searches.

    And.. you probably won't like hearing this, but, all "Google keyword tools" are just offering guesses. Even the one provided by Google itself. Sometimes you get numbers that are close to being accurate and other times you get numbers that are way way off. Seems like you might fall under the latter side...
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    • Profile picture of the author Jaymark
      I find a broad amount of variation in terms of search results from day to day. Since it is only a guess, it makes sense...
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  • Profile picture of the author HigherPrThanGod
    Originally Posted by scottjenk View Post

    I have a article that is at #5 position on the first page of google.

    The google keyword tool says there are 40000 global searches and 20000 local searches.

    since febuary 2010 my (ezine articles) article has been viewed 258 times.

    I found some information that says the #5 position should get 4% of the searches.

    I should be getting a lot more searches, I calculated from the above information that I should be getting 1600 per month global searches and 800 per month local searches.

    I do not understand how my searches are so low.

    Has anyone else run into this situation , or can explain what is going on.

    thanks,
    Scott
    You may need to clear out your Google search history and do the keyword search again and see where you're at.
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    • Profile picture of the author AdwordsMogul
      Originally Posted by HigherPrThanGod View Post

      You may need to clear out your Google search history and do the keyword search again and see where you're at.
      Or better still... use Google Webmaster Tools.
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  • Profile picture of the author Archon
    The top position gets about 40% of traffic I believe. 40% of 20,000 local would be 8K by the top position, and if you are using "4%" of that number, it would be around 320 searches per month local. For global it would be 1600. Also make sure you picked "Exact Match" and not "Broad" a huge difference.

    Sometimes the tools are just not accurate. I have keywords that say only 320 searches a month and I get 30-40 visits per day in position 3-5. That is a huge difference 320 versus 1200
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  • Profile picture of the author scottjenk
    I was searching using broad search.

    when i put in exact match it says 58 global searches and 12 local searches.

    i guess from the responses you all have given me , this must be the most accurate search results and would be close to my low searches on the site.
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    • Profile picture of the author make money 100
      i have found in the past it can be extremely difficult to get accurate feed back in this area :confused:
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      • Profile picture of the author JohnMcCabe
        Another thing to consider...

        Most of those 'x position gets y searches' stats are based on millions of searches over a very wide array of subjects and search intents.

        Your results are based on searches on one term, and one set of SERPS.

        Which means there are more factors than simple position on the page that will determine the number of clicks you get. Your title and description, along with your URL, are the main ones.

        It may be a matter of search numbers for broad vs. exact, or it may be that searchers are simply choosing other links - including the 'more' or 'back' buttons.
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    • Profile picture of the author Mike Anthony
      Originally Posted by scottjenk View Post

      I was searching using broad search.

      when i put in exact match it says 58 global searches and 12 local searches.

      i guess from the responses you all have given me , this must be the most accurate search results and would be close to my low searches on the site.
      Yeah you learned the hard way that broad searches means very little

      50.000 people could be looking for "womens pants" but included in that number is people looking for

      "Women's black pants"
      "Women's short pants"
      "Women's white pants"

      even "women's trousers" (broad includes synonyms and related terms)


      Ranking on the front page of Google for just women's pants won't do for any of those terms . Sites more targeted are going to rank over you. So the actual searches for your term alone will be much lower.
      That and as someone pointed out the numbers in the adword's tool can be way wrong.
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  • Profile picture of the author Archon
    Scott

    As others have stated, exact search is the way to really see how many times that exact phrase is being used per month so you can target it effectively.
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  • Profile picture of the author SundOgsmukdk
    If you use google keyword tool to check this, make sure you use exact match. You cant allways count on the numbers.

    But try to get in top 3, it will surly help a bit.
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  • Profile picture of the author GeorgR.
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  • Profile picture of the author JamesGw
    Pause and clear Google Web History when you're logged in. You can do this by hitting the little gear below your name.
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  • Profile picture of the author RevSEO
    Well looks like your keyword has low exact searches, it happens, we've all done it.

    Maybe you can still revive the site and go after different keywords what have more exact searches so don't just toss this project aside.

    Keep in mind that sometimes Google displays a small exact search volume for city names + your service. Although if you get to the top of that result its still worthwhile. So don't go after a BIGGER city/town because they have more search volume, rather focus on the towns/cities that will be willing to purchase your product/service. The goal isn't to have more traffic that isn't targeted and doesn't convert, the goals to have a converting website.
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  • Profile picture of the author 1lov1
    yes i learned about the google history thing after i started, thought i was ranking on page 1 only to find out google moved those posts up for me only since i kept viewing them.....besides clearing history i use even use a public proxy sometimes to see my actual rank just to make sure im on different IP
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  • Profile picture of the author taylorwinfield4
    Google webmaster tools ftw! So easy to use and the data is very accurate! more so than using tools that aren't specialised to your site anyway!
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  • I encountered the same problem when I began SEO, I could never realize why the search numbers were so high but the results that I was receiving were minimal. ALWAYS make sure to have the exact results checked off, saves a lot of wasted time and frustration.
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  • Profile picture of the author HammerFist
    Originally Posted by scottjenk View Post

    I have a article that is at #5 position on the first page of google.

    The google keyword tool says there are 40000 global searches and 20000 local searches.
    Scott,

    If it's your own domain and you have google analytics on it then you can actually see the number of times your site is visible in the searches and the actual click through rate on your listing broken out by where in the top 10 it was.

    I have pages that rank 3rd for a keyword phrase but are getting 30-40% click through rates and pages that are 1st that are getting 20% click through rates.

    A lot of the click through is based on the title and description showing up in the search result.

    Take a look at the title and description showing up in the result. Does your title/description (1) make you want to click and (2) promise to answer the question or problem that is being asked by the search?

    If the answer to both is not "Yes", then you have work to do.

    Also, being at #5 you may be below the fold once you factor in google local and adwords or product listings. You really want to be top-3 to have any chance of getting clicks, but even if you're #1 you have to be selling the click.
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