What would you do?

A little background first: I own a couple of online retail stores, a gift mall, a ton of content sites and a small consultation business for IM/SEO. I have a great passion for each of these.

I've a got a great .com seo domain (seochest) and can't decide whether to develop it or sell it. Obviously there's a ton of seo sites out there already but as we know it's also about supply and demand and the demand seems to still be high for this. I run into business owners to this day that don't know a thing about SEO. I don't have an seo product right now but with the consultation business, I could work it into that. I could sell an SEO product there but until I had the time to create one, I would probably use someone else's in an affiliate manner. I could advertise it through my IM business but would also promote it though Giftys, the SM outlets and maybe FindTips once it is developed more. I also have a large list around 100K. They're not IM's but I would think there would still be a large audience within that list that have business websites. Maybe/maybe not

My question: What would you do? I just can't decide whether it's worth the time or trouble fooling with. I'm usually pretty good at making decisions but for some reason, I'm struggling with this one. There is SO much free SEO info. out there already. But I like the domain name and I get excited about it's potential.

What do you think? Is it a good name in your opinion? What would you do with it?
I'm hoping some of your comments will help me make up my mind, or at the very least spark some ideas.