Affiliate marketing dying? - The real truth!?

47 replies
*It was suggested over at Affilorama that I post my thread here*

I have been researching some of the potential issues with affiliate marketing, and I am wondering if affiliate marketing is truly dying. It seems as though it's hard to deny. However, I am not an expert in the field. I will be playing the Devil's advocate in this post; so please keep that in mind when you respond.

For your consideration: The Affiliate Marketing Dilemma:

Anti-virus software and browsers:
-More and more, anti-spyware/adware/virus programs, as well as browsers, are beginning to add functionalities that delete or block cookies and tracking cookies in almost any form. Cookies are, of course, necessary to track affiliate commissions. Some people claim that cookies will still be needed, but If Google Chrome has taught me anything, it is that browser based functions like autofill could easily replace, in part, the need for cookies.

"Taxation without representation":
-States are continuing to hop on the taxation bandwagon, forcing affiliate sales to consider state-related tax laws. This means that companies will be forced to pay taxes (based on the state) for all sales that come from affiliates. Due to the complexity of trying to calculate different sales taxes -> based on each affiliate -> based on the state they ship to, companies such as Amazon have opted to simply delete their affiliate program for any state in question that is passing the law. Example: Every Amazon affiliate in Illinois lost their job at the drop of a pin. Furthermore, due to the intricacies of affiliate marketing, the government doesn't seem to understand that it is digging its own grave.
As noted, Companies like Amazon (and Overstock) have simply removed their affiliate programs from these states instead of attempting to compensate for the change. Likewise, smaller companies who represent digital products, for example, won't have the manpower or money to even ATTEMPT to adjust to such changes. Sadly, it is not like we have anyone lobbying for us. The subtle differences between marketing and online marketing are what make affiliate marketing so unique and lucrative. However, at the same time, it's these same nuances that are potentially killing the industry. No government body cares, nor understands, that 'they' are completely destroying the industry by making such ill-considered changes. They simply want a piece of a pie; they want to eliminate the deficits they created. (It's time like these that I question my political orientation. The elephants seem to know whats up. It's time to dump some tea into the harbor)

PPC and me:
-After the recent changes to Google's Adwords, you can no longer place an ad that leads to an affiliate landing page (bridging page). This means that it is technically against the TOS for you to use Googles PPC to market. The solution is to use Adwords to link to pages that have completely original and useful content which is not intended to make sale (unless it is your own product). Because of this, you will be adding another step into the conversion process. You will need a page of such high-quality, that your potential buyers decide to wander on over to your other pages, and then click your affiliate links.
Some of you will claim that those who don't create original high-quality content are just lazy, however it completely undermines the concept of affiliate marketing. If I had intended to make a "real" website (you know what i mean), I would have chosen one of my hobbies, began writing about it, adding news, articles, features, etc. After spending YEARS worth of time, effort and money, I would then naturally begin to start monetizing my website; traffic would already be one of my assets. Based on that model, it would be completely unreasonable for me to approach my website from the 'affiliate marketing standpoint', I would instead take the "create an original website" approach. I was under the impression that I would be MARKETING and PROMOTING products. If I actually planned on spending the amount of time required to create completely original high-quality websites, it would likely be more advantageous for me to spend that time building a "real website" instead of a "marketing website". All of a sudden, my affiliate world is crumbling.

The affiliate paradox (as I, somewhat inaccurately, like to call it):
-It is becoming infinitely more obvious that all "super affiliates" are making their money teaching people how to make money as an affiliate. That's right, although the super affiliates may be teaching you a method they used to initially start marketing, the only reason they are making an extremely healthy income is because they are TEACHING YOU that information, and not actually focusing on marketing themselves. It is akin to a restaurant owner who cant seem to make a legitimate income from his restaurant; he decides instead to create a program that teaches people how to open a successful restaurant. After acquiring enough money to ACTUALLY open a successful restaurant, his "How to Open a Successful Restaurant" course is considered legitimate, even though he wasn't qualified until AFTER THE FACT. I have even noticed that those of you doing moderately well for yourselves are promoting your own SEO ebooks, or other affiliate-related creations. This creates a sort of "phantom industry" if you will, as I will touch on in the next paragraph.

The affiliate dilution (coined that too):
-I cannot search a for legitimate review online because of affiliate marketing. No matter what item review you search for, all of the reviews are either "positive reviews - from an affiliate" or "negative reviews - from a rival affiliate". The same goes for the information. No matter what you type in, you will likely find yourself reading an affiliates article that targets your keyword. In fact, when you take a step back, you will notice that affiliate marketing, for all intents and purposes, seems to be comprised of a giant PHANTOM network containing haphazard ebooks, information, and reviews. The industry appears to focus entirely on marketing, and has very little substance to it. It is amazing how I never noticed that nearly every site I visit has a distinct affiliate agenda, until after I learned about affiliate marketing myself. Similarly, this goes to show how incredibly inflated the industry is becoming.

Now, instead of nit-picking my conclusions, I would prefer that those of you who have become successful affiliate marketers give me your truthful, honest, and well-thought out opinion on the future of affiliate marketing. I understand that you can pretty much counter any of my arguments by simply stating "well, that's just business for you".
Although I am a newbie, I have already invested a great deal of time and effort into affiliate marketing in hopes that college wont siphon me straight into a 9-5 lifestyle. I am even taking a break from college, after only receiving my associates, so that I can make it concrete in my mind that "college is only a back up plan". In fact, I did months worth of research before finally concluding that affiliate marketing would be the only way for me to take real control over my working future. After a late-night research binge, I am feeling as though my future in affiliate marketing will be short-lived and futile. I can't deny that I am seeking reassurance, but it is critical that I put things into perspective.

Any input or information is appreciated. I really hope I don't receive ONE RESPONSE, as I do with so many of my other threads. #IShouldHaveSpentThisTimeWritingContentForMyWebsit e.
#affiliate #dying #legit #marketing #real #truth #worthwhile
  • Profile picture of the author mattdrish
    Bumping for some input from successful online marketers.
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  • Profile picture of the author ceecee12
    Kind of discouraging for newbies--
    so what now??
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    • Profile picture of the author SocialMediaOwls
      Originally Posted by ceecee12 View Post

      Kind of discouraging for newbies--
      so what now??
      Uhhh...make your own thing and promote it yourself. In IM/making money on the internet you'll find that the more control you have, the better position you will be in

      In affiliate marketing you have zero control. You can be nixed in seconds.
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      Health and Fitness niche Affiliate Program | High CTR/EPC | Personal Account Manager 24/7 support https://influencer.bulksupplements.com

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  • Profile picture of the author Point Blank
    Internet marketing is a dynamic playing field the weak die off (all those people not on the first page) and the strong live long (all those people on the front page)

    If you want to make it in IM or affiliate marketing your best bet is to be honest with yourself this isn't a get rich scheme but the man who plants his seeds & waters his plants everyday will reap the fruits of success.

    The question should be.. Are you willing to be an adaptable player this game where change is the only constant?
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    • Profile picture of the author Jaymark
      As an affiliate marketer myself, I found it rather challenging to successfully in this very crowded market. I've found more demand and success in working with clients to help them with unique and well written content for their blogs and websites. This is one of the areas which I feel will continue to have strong demand for some time to come.
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    • Profile picture of the author Troy Broussard
      Originally Posted by zSpecialist View Post

      Internet marketing is a dynamic playing field the weak die off (all those people not on the first page) and the strong live long (all those people on the front page)

      If you want to make it in IM or affiliate marketing your best bet is to be honest with yourself this isn't a get rich scheme but the man who plants his seeds & waters his plants everyday will reap the fruits of success.

      The question should be.. Are you willing to be an adaptable player this game where change is the only constant?
      Well said. I think that the author of the thread raises a lot of good points, but it is still very much a viable lifestyle, but affiliate marketing definitely has it's dark side.

      One of the common problems that I see is people try to pigeon hole themselves into just one thing - an affiliate marketer. The fact is, there's a saying about affiliate marketing - "the best way to success is to have affiliates and not be one".

      But the truth is you can do both. Affiliate marketing was something that we used to cut our IM teeth on a few years back but nowadays focus more on our own product creation. Teaching others via info products is not a scam and is a very viable option for online marketing. Everyone connects with different teaching styles and backgrounds. Everyone connects to different personalities and personal stories. There is a lot of room in the market for quality information and teaching products.

      Affiliate marketing - the quick and easy way - yes, that has largely gone away. You can no longer throw up a cheezy page and promote an affiliate product via Adwords the way you could a few years ago. But as was pointed out earlier in the thread, this is good because it will simply up the quality standards and weed out the low grade marketers.
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      • Profile picture of the author LiamP
        Affiliate marketing is as old as commerce itself and will always exist.

        e.g. You know when you travel to a foreign country and the taxi driver insists on taking you to a jewelry/carpet/souvenir shop first? That's affiliate marketing.

        Affiliate marketing is connecting buyers with sellers. There will always be a need for that on the internet or wherever.

        So long as you can connect buyers to sellers, you'll be a successful affiliate marketer. The methods of connecting them will evolve. But it's all about creating added value for the buyer.
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        A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects.
        Robert A. Heinlein

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        • Profile picture of the author HigherPrThanGod
          Wow, a thought provoking post.

          It illustrates exactly why I've moved over into niches most marketers dislike.

          The mainstream niches are so overly saturated it's virtually useless for a newb to even try. Most the great domains are taken, and those those exact match domains that are available are for low traffic terms or not easily monetizable.

          Yeah - they can get lucky, but the numbers just aren't there like they were, even a few years ago. Affiliate marketing is not dying, but it is reshaping and probably going more niche, or UNIQUE.
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    • Profile picture of the author jwmann2
      More traffic = more sales. Simple as that. There are other ways to earn income online than just affiliate marketing. Don't be a skeptic just because you aren't seeing the results you expected.
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  • Profile picture of the author O0o0O
    The solution, though not entirely obvious, is as follows:

    If you are an Internet Marketing Affiliate, your job is to constantly adapt to the new products, new algorithm changes, new API changes and changing technologies. Over the course of one to three years, you should naturally move toward becoming a vendor of your own product. This product can either be in the IM niche or in other verticals such as weight loss, travel, software or entertainment.

    The trick is to not stay an affiliate, but rather to naturally evolve into a vendor of a physical or virtual product. The problem is that there are affiliates who don't recognize this and tend to think that they are supposed to remain affiliates and somehow "make it work".

    Therefore, I encourage any affiliate marketer who has been in the business for two years or more to create your own product in a niche you are passionate about and then use your skills to market it as well as build your own affiliate base that will sell it for you. This should effectively solve your problem.

    Hope this helps
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    • Profile picture of the author Gary J Martin
      I certainly wouldn't say affiliate marketing is dying.
      However, it is much harder to make coin from doing it than it was a few years ago.
      You have raised some valid points, and pretty impressive from someone relatively new to it all.
      Cookies will likely at some point be replaced by something else. In the mean time it will be harder to be credited for the sale than it used to be.
      The taxation is a good point. Some companies will do that without any regard for people's livelihoods. And of course states always want to maximize their taxation take. Going forward it will get worse, as more states which are struggling as it is, will try and take in more revenue.
      Google is a disaster area for affiliates. There was a time you could throw up a landing page with a fake display url with the exact keyword in it.
      Now you're lucky to promote anything directly as an affiliate using adwords.
      There often aren't many negative reviews for affiliate products unless its a rival saying, "this is crap, but this other one is awesome!"
      So, even though I don't see affiliate marketing ever dying, it is harder to gain a foothold now its maturing.
      But getting in today is better than tomorrow, and getting in tomorrow is better than next week, etc.
      The adage evolve or die is especially relevant with internet and affiliate marketing.
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    • Profile picture of the author rekerlolz
      Originally Posted by O0o0O View Post

      The solution, though not entirely obvious, is as follows:

      If you are an Internet Marketing Affiliate, your job is to constantly adapt to the new products, new algorithm changes, new API changes and changing technologies. Over the course of one to three years, you should naturally move toward becoming a vendor of your own product. This product can either be in the IM niche or in other verticals such as weight loss, travel, software or entertainment.

      The trick is to not stay an affiliate, but rather to naturally evolve into a vendor of a physical or virtual product. The problem is that there are affiliates who don't recognize this and tend to think that they are supposed to remain affiliates and somehow "make it work".

      Therefore, I encourage any affiliate marketer who has been in the business for two years or more to create your own product in a niche you are passionate about and then use your skills to market it as well as build your own affiliate base that will sell it for you. This should effectively solve your problem.

      Hope this helps
      I am completely with this guy. I think that you can make good money as an afiiliate marketer despite the constant changes in the IM world... but the real cash is actually in making your own product that you are passionate about. It only makes sense!
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      • Profile picture of the author garyisonline
        Originally Posted by rekerlolz View Post

        I am completely with this guy. I think that you can make good money as an afiiliate marketer despite the constant changes in the IM world... but the real cash is actually in making your own product that you are passionate about. It only makes sense!
        There are many long term marketers who have taken up affiliate relationships because they've retired from the world of product fulfillment / customer service.

        Having your own product may be what some are moving away from, not moving into. It's not necessarily a sign of having "arrived".

        There's plenty of money to be made while remaining peacefully anonymous without your own product. The opportunities are much more plentiful out here too.

        Outsource the PITA. That's what makes sense to me.
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    • Profile picture of the author steve866
      I have to completely agree with this posting. That is exactly what I am trying to do. It's true, there is a huge battle going on (seemingly against affiliate marketers), however try to see it from the point of view of people looking for information about a product or service. Creating your own quality product or ebook is the way to adapt to this ever changing and evolving business.
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    • Profile picture of the author entrepreneurjay
      Originally Posted by O0o0O View Post

      The solution, though not entirely obvious, is as follows:

      If you are an Internet Marketing Affiliate, your job is to constantly adapt to the new products, new algorithm changes, new API changes and changing technologies. Over the course of one to three years, you should naturally move toward becoming a vendor of your own product. This product can either be in the IM niche or in other verticals such as weight loss, travel, software or entertainment.

      The trick is to not stay an affiliate, but rather to naturally evolve into a vendor of a physical or virtual product. The problem is that there are affiliates who don't recognize this and tend to think that they are supposed to remain affiliates and somehow "make it work".

      Therefore, I encourage any affiliate marketer who has been in the business for two years or more to create your own product in a niche you are passionate about and then use your skills to market it as well as build your own affiliate base that will sell it for you. This should effectively solve your problem.

      Hope this helps

      Great answer you hit it dead on! Product creation is where the real money is.
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  • Profile picture of the author rockyonfire
    Internet Marketing is constantly changing. And I don't think Affiliate marketing will ever die out. Affiliate marketing is linked with many things. There are many stakes in it.
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  • Profile picture of the author Joseph Robinson
    Banned
    It is very concerning, but not a doomsday scenario like the article might suggest. The thing is that this is a constantly changing business. There are some things that will work one week and be banned the next. In a vloatile market like that the key trait is adaptability. Those who make themselves aware of rule changes and then adhere to them will be just fine.

    Affiliate marketing isn't going anywhere, its just moving forward.
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  • Profile picture of the author dadamson
    Everything changes. Old methods start to phase out while new methods come in.

    The fact of the matter is: There will ALWAYS be new products coming out on the market. - The internet is only getting bigger and more popular each day and product owners will always need people to promote their products.

    Whether affiliates do this via tracking cookies or newer, more secure technology when it comes out.

    There is always going to be a NEED, so there will always be a SOLUTION.

    -Dave
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  • Profile picture of the author BenFromSoMo
    There is a web site I am currently working on which is 100% affiliate revenue, but I have plans to evolve it to much more. Here are a couple of ways I plan to monetize the web presence in different ways.

    -Offer specific companies/brands to pay for premium featured placement on the site's front page.
    -Gain loyal readers through social media and leverage that to launch my own product within the category.

    Now this is not some sniper site, it is not thin on content and there is a real brand to it itself. I believe in more robust sites because there is much more opportunity to monetize it through relationship building vs tons of little sites, even if as a whole you have more traffic with a bunch of smaller ones.
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  • Profile picture of the author alcymart
    I agree with a previous poster about "adaptation". Those who don't adapt get left out slowly but surely. One must always keep up to date with the latest trends. Look at the Social site Boom...We need to have an eye open on that and adapt our affiliate marketing strategies to this phenomenon asap which means getting involved in social marketing too!

    You see, there will always be a good market for affiliate marketing, but the buyers have now moved within the social communities, so we must follow them. Those buyers who don't follow the social trends become fewer and fewer, thus a perception of Affiliate marketing dying off...

    The market has moved out from where we were expecting them to be simply. There is also the fact that there are now more Internet users than a decade ago, so competition is fiercer.

    Bernard St-Pierre
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  • Profile picture of the author goodmast3r
    I wouldn't say it is dying, but it is harder I think. Instead of promoting other people product, why not creating your own product.

    Those successful affiliate marketers have their own product
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  • Profile picture of the author garyisonline
    This article highlights the sad sad death of an industry.

    Affiliate marketing, SEO, page rank blah blah it's all just so so hard to do and ever so confusing now-a-days.

    Since there is no money left in affiliate marketing, and no affiliate programs left in TAXing states, it's no wonder that IMers are closing up shop by the truck loads.

    I would DEFINITELY avoid affiliate marketing and all of its wobbly ground and find something much more solid. Problem is all these EX-IMers are gobbling up all the good 9-5 jobs now. CRAP! Better hurry!
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  • Profile picture of the author E. Brian Rose
    Originally Posted by mattdrish View Post


    "Taxation without representation": -States are continuing to hop on the taxation bandwagon, forcing affiliate sales to consider state-related tax laws....

    What state do you live in? I was unaware that any of the states failed to have elected representatives.

    Wait, what's that? They do have elected officials? You mean ones that you can call and make suggestions to? And the kind that you can vote out of office if they don't do what you want them to? Phew... for a second a thought that we had a Constitutional breakdown going on.

    God forbid you ever have to really deal with "Taxation without Representation".
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    Founder of JVZoo. All around good guy :)

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  • Profile picture of the author danayala
    In my opinion...

    I think that the points made in this post come from a place of frustration or fear. In any kind of business you have to have the courage and determination to change your perspective and find the solutions you need to get results.

    Affiliate marketing is awesome, because it can be made to work in so many different ways. Maybe a good question to ask would be, "How can I make affiliate marketing work for me?"

    As long as businesses and deal-making are around, I don't think affiliate marketing could die.
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    It took me a lot of time and money to finally make my first commissions. What did I learn that made it happen?
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    • Profile picture of the author myob
      Sorry to hear about the demise of your affiliate marketing. Mine has never even been sick.
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  • Profile picture of the author OrangeBull
    Anti-virus/software/anti-cookies : Three words: Technology always evolves.

    If affiliate sales aren't working for affiliates because of technology concerning security, a new system that works will be developed.

    Why?

    Because affiliates drive sales, and if they don't get paid, they get frustrated and stop driving sales. It's a simple equation, if affiliate makes no money, affiliate stops promoting.

    Taxes: Seriously?

    Amazon doesn't want to compete fairly with its competitors, boo - hoo! Given the ease of programming with PHP and MySQL creating a database that provides for an accurate ZIP CODE based sales tax for the entire country, or planet for that matter is not prohibitively expensive or burdensome for a major retailer, and it isn't hard for cart providers or merchant service providers to create solutions to these same technological issues.

    The regulatory burden that Amazon is complaining about and their approach to it is a purely political tactic to use their affiliates to wine and complain to their elected representatives so that Amazon can hopefully continue to unfairly compete with brick and mortar retailers like Walmart, Best Buy, Barnes and Noble, Borders, and Target. Amazon is a corporate cry baby. Paying sales tax in multiple jurisdictions and keeping accurate accounting records for these taxes for a technology based company like Amazon isn't difficult, and it shouldn't be difficult for any good cart provider/Quicken interface to provide the technology necessary to cut quarterly sales tax checks for all 50 states with detailed revenue reports.

    This argument is a complaint and grievance without merit. The internet and mail order sales have been given preferential tax treatment for years because of a "Nexus" issue. In this day and age, a reasonable Congress would use their commerce clause authority to address the issue and allow the several states to impose sales taxes across state borders. The loss of revenue due to mail order online is staggering at the state level and it is responsible for billions of dollars in revenue shortfalls.

    Of course the more practical reform would be the elimination of the traditional sales tax and its replacement with a progressive consumption tax in all states employing the sales tax, but that would be too practical.

    PPC: Google changed their rules? Who cares?

    Large players in markets use policy changes to their strategic advantage all of the time. It helps them consolidate power, which is what this play appears to be to me, but you're surprised by this?

    The nimble and quick footed adapted and overcome these kinds of obstacles. Facebook is wide open for "demographic" targeting of PPC ads. Bing, Yahoo, Ask, Dogpile, and various other search engines all have their own policies too I imagine. Try different technology or a competitor. If they aren't meeting the needs of your market, hmmmm. Is their an opportunity there? Google isn't in business for the people who are searching their site. They are in business because of the people who advertise on their site. They must service both needs, but if you can out google Google, well do it. Someone will.

    And who needs pay per click anyway? There is SEO which might result in a lot more free clicks. There are also a million other ways to advertise beyond PPC.

    I know that in every issue of "Entreprenuer" I've read for the last 6 years the EXACT SAME classified ad for a website has appeared. That ad costs money to run, but I'll make you a bet, it generates considerably more revenue than it costs to run.

    GoDaddy became famous for spending a fortune to run ads during the Superbowl. I'll make you a bet, GoDaddy has made 100 fold the cost of those ads since starting to utilize them.

    My point here is adaptation is the name of the game, and there are a million ways to drive traffic to your sites, including simple affiliate sites.

    The Affiliate Paradox??? What Paradox?

    You are complaining that the people who are "Super Affiliates" are making money teaching people to be "Affiliates." Duh, I haven't made a single affiliate sale. I doubt I will ever make an affiliate sale until after I have already created my own product which has value from scratch.

    Why? Because it is a lot easier to build a list if other people are marketing your product for you than it is to build a list without a product of your own to sell. It is much easier to market other people's products once you have successfully marketed your own.

    At the moment I'm working on becoming an expert in a handful of very unique niche areas and developing a couple of very unique niche products.

    I'm also working on developing a unique marketing service that is not about affiliate marketing.

    Why?

    Because the marketing service will allow me to make money marketing other people's products and services while subsidizing the marketing of my own products and services, and because by having my own set of products to sell in addition to the service based business I'm focusing most of my energies on presently, I will be able to use other people's money, and other people's time to create sales for my products and services.

    You can become an expert at many things without having done them. I'm not saying that I will launch my first product as an expert at marketing. I will launch my first product as an expert in an obscure area of the "money making" and "online marketing" niche, but I could just as easily become an expert in "picking up women" or "hydroponic gardening." It doesn't matter what you become an expert in, it simply matters that you study the subject, learn enough about it to impart genuine value to your customers, and create a product or service that provides those customers value. By doing that in some subject area, you will become a potential "Super Affiliate" in that area. I mean if you sell 20,000 people an ebook on "hydroponic gardening" I think you will be able to sell a lot of affiliate products in the "gardening" arena. Of course that's just an example.

    Affiliate dilution: Hahahahahaha That's Affiliate Success!!!

    You just stated that it is nearly impossible to find a "legitimate" review that isn't tinged by an "affiliate agenda."

    I suspect you discovered those reviews thanks to the magic of that same Google you were talking about. Hmmmm. Funny isn't it, but that whole SEO thing I mentioned earlier might just be working!! What do you think?

    Affiliate marketing isn't going anywhere. It has been around since the dawn of marketing in general.

    The tax laws will change. The policies of major media companies will change. Things change.

    Change is the only constant in life. Your ability to adapt to change, and remain focused on your goals is what is important.

    That isn't "just business" as you put it. That is life.

    If you hadn't realized before today that your goal should be to become a "guru" "Super Affiliate" or whatever else you want to call a product creator, then congratulations, your initiation into the Internet Marketing business has now concluded.

    Your success is dependent on your vision not someone elses.
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  • Profile picture of the author NoBSGuy
    I believe as long as there are a people buying stuff online there will be affiliate marketing. A downside point is that the affiliate sector has been overcrowded with competitive marketers. Therefore it is slightly harder to reach decent exposure if not with paid methods.
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  • Profile picture of the author Murt@gh
    Dying right this minute? It doesn't appear that way to me, I just had a sale

    Dying in the future? I can't see that happening in the slightest, call me close minded

    I appreciate the thought you put in your post by the way, I just see affiliate marketing adapting, especially since it involves the use of technology and the Internet.

    Change is a good thing, for many reasons - It opens the door to creativity.
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  • Profile picture of the author lowriderSTi
    Same here...affiliate marketing works just fine for me I don't know from where you got this idea that this type of marketing is dying...
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    • Profile picture of the author Cam Connor
      Just with any great problem in Internet Marketing the Great Ones will adapt, move to another country and revoke their citizenship if necessary, and the dabblers will once again fall by the wasteside.

      This is just another proving-grounds for the Hardcore, that will pay dividends in $1000's in lost competition for those that snub their nose at the Government and find a way around it, as we always do.
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      • Profile picture of the author cjr126
        making money is hard work and sounds to me the 2 people who had extremely negative posts have a total of 6 posts and maybe thought that affiliate marketing was going to be a breeze

        maybe they got taken from one of these offers where it says you can make $10,000 month with just 8 clicks of your mouse

        just because the industry is changing and evolving doesn't mean it's dying

        trust me companies like amazon who are deleting accounts now will find a way around this taxation problem and be renewing accounts just as quickly

        internet marketing, affiliate marketing & offline marketing are thriving and will be for years to come

        naturally people who got in at the beginning of the curve will make tons of money

        the money is there and always will be for the people who are willing to do the work and think outside the box and be willing to adapt .. plain and simple
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        • Originally Posted by cjr126 View Post

          making money is hard work and sounds to me the 2 people who had extremely negative posts have a total of 6 posts and maybe thought that affiliate marketing was going to be a breeze

          maybe they got taken from one of these offers where it says you can make $10,000 month with just 8 clicks of your mouse

          just because the industry is changing and evolving doesn't mean it's dying

          trust me companies like amazon who are deleting accounts now will find a way around this taxation problem and be renewing accounts just as quickly

          internet marketing, affiliate marketing & offline marketing are thriving and will be for years to come

          naturally people who got in at the beginning of the curve will make tons of money

          the money is there and always will be for the people who are willing to do the work and think outside the box and be willing to adapt .. plain and simple
          Thanks for that cjr126, I truly agree,

          Affiliate marketing is not a sprint, it's a marathon. It has become more competitive and is evolving, but it will never die.

          As long as companies want to gain market share or dominate their markets with increased sales and exposure of their brands, they will need to spend money getting the message out.

          In today's world, affiliate marketers provide one form of advertising that is VERY fruitful for them. They only pay affiliates when affiliates produce. Guaranteed results!

          Gaining knowledge, being creative and finding the correct high quality tools must be ingrained into the affiliate marketer's mindset.

          It is hard work, but well worth the effort. We must remind ourselves that no one really gets rich with a "Few Clicks".

          WP MaGee
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  • Profile picture of the author lastreporter
    Your article is well thought out, and you bring up some valid concerns. I am a newbie here, but I find your straight-up truth refreshing.

    I believe, as do others, that there are answers -- or counter measures, new markets -- that will create alternative marketing opportunities. However, affiliate marketing, as it has been and is today, is soon to be over.

    I believe that alternate channels such as Kindle, Barnes and Noble and I-Pad are already becoming the places where consumers can find info products and specific material without the hassle of many bad searches, irrelevant content and hard sales pitches.

    All of the above new channels are making it difficult and soon impossible for the same multi-marketers to peddle original content.

    So, this will winnow a great number of marketers.

    Put another way, there will be more difficult barriers of entry. At least that's the way I see it.

    Thanks for the post.
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  • Profile picture of the author lastreporter
    Great post, thanks. I agree. I am a newbie here, but I have several original content sites with various ebooks that I have now migrated to Kindle. My monthly income is good and growing -- as I write and add more original content. Also, my ebooks are ripped off much less. The channels are changing, as you pointed out. In my state of Maryland our legislators are holding a special session in October to tax Amazon. All affiliates will be pulled by Amazon at the height of the Xmas selling season.

    The affiliate marketplace as it stands today will soon vanish. Not being negative. Just telling how I see it.
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  • Profile picture of the author MobileNatalie
    I started another thread about this, but what are the opinions on referral program vs affiliate program? One time shot vs residual percentage payout?
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  • Profile picture of the author Alfredo Carrion
    It's not dying, you just have to think of new/different ways to do things. Things change, so you have to keep on top of things.
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  • Profile picture of the author GuruGazette
    Its interesting how many people miss 90% of affiliate marketing. At its base, its just word of mouth advertising.

    I like to write about decorating, solar energy and gardening. In the midst of telling people about a beautiful bedroom design scheme I provide links to the products, or similar ones. There's no way I intend to start making and selling my own chandeliers, bedspreads, solar charge controllers, garden fences and compost bins anytime soon! Instead I refer my readers to the merchants and manufacturers who do.

    Affiliate marketing can be as easy telling your friends where you got a great purse or fancy new computer.

    There was a time before cookies too. You simply gave people a discount or referral code. Or - imagine! - your merchant set you up with a dedicated landing page.

    So sure, there may be problems for certain types of approaches to affiliate marketing. But referral fees and kickbacks have been around longer than the web.

    Play the game long term and you'll discover you barely notice when everyone thinks it's all falling apart.
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  • Profile picture of the author plugsnpixels
    Excellent thread! I found it on the forum by searching for "nexus", as in "I'm losing my affiliate accounts here in CA!"

    There's a lot of good advice and observations here. I too have long suspected that a lot if IMers were merely selling stuff to other IMers, which is (IMO) a tacky place I don't wish to go. My niche has been digital imaging software for several years now, and I've been doing better each year.

    That is, until I got the Dear John email from Amazon recently (no biggie, since I hadn't been active with them for some time and never made much anyway selling photography books) but I recently lost one of my main software accounts (a non-CA developer) who is not interested in paying the CA tax. So I sit here anxiously waiting for other shoes to drop... I wonder how long it will take CA to notice the sharp decline in income tax collected as a result of their recent decision, which is costing affiliates the ability to earn money here?

    As for cookies, in many cases I have my own custom coupon codes which the customer uses, which can also work in association with cookies, but I'd rather have the codes than not.

    The advice here about having one's OWN product is looking better all the time, I just need to decide what that might be under my circumstances. I've been offering free ezines for 10 years now (as lead-ins for the products advertised) so maybe some form of instructional/tutorial ebooks are in order.
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  • Profile picture of the author jumpjumper
    Whatever happens in the future, there is a need for affiliates. So I don't see it dying,
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    • Profile picture of the author busygal21
      Just a few things to comment on. Yes, there are challenges within the industry. It would be a lot better if IM'ers would consider their customers more and less on their pocket books. Ultimately they would generate long term revenue and growth. So, I recommend that you don't follow the crowd, but be outside the box, and do things differently.

      Antivirus: I'm sure that some enterprising person will come up with a solution to this potential problem. If you know of someone that you could work with, there is your first product and it would be a doozy.

      Taxation. Yes the government wants to be in our pockets. Contact your representatives and explain the devastation that will occur to the online industry if they continue down this path. California is the first to be shut down, but they are hardly true fiscal conservatives, and this will only hurt their state in the long run. Is it possible to set a LLC, or a DBA in another state? Yes, and perhaps those that had their affiliate sites shut down, if they were making good money, ought to be contacting an attorney to set one up for them in another state that is conservative and unlikely to tax the internet sales.

      PPC: It has been known for a while that Google doesn't want to see squeeze pages. The work around.. a plug in called WP Core Conversions.

      Super Affiliates: Yup, many don't give a hoot whether you make it or not. You have to weed them out and find the good guys and stick with them. Become one of the good guys, and people will find you.


      Review Sites: Yea, those review sites look all the same. Don't follow that crowd. Take a stand and do a real review, offer real pros and cons. Buy the product, or ask to review it first before the launch to get a true picture of the value of it before you promote. Review the product with a video showing what the product really is and then give a clear opinion about it. It'll work better for you and you'll sleep at night.

      Keep you chin up and keep working at it, just don't follow the crowd. Be different and you'll do better than the rest.

      All the Best

      Valerie
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  • Profile picture of the author Rach72
    Affiliate marketing isn't dying - its evolving

    As many have said, the playing field is tightening up and the internet is no longer the wild west that it once was. As a marketer no matter where you are or what you are marketing, whether you have a product of your own or are an affiliate you need to keep in mind that at the end of the day it is the consumer who will decide if you win or not.

    If you ignore the definite signals from the authorities and Google that your site and content are not up to scratch and keep trying to find loopholes to get you through then yup - your business probably will suffer.

    But if you give the consumer the information that they need first - like Kathy does - then you are far less likely to notice any impact.

    The taxation thing always baffles me - the internet is another place/location and it was only a matter of time before sales tax was going to be added to it.

    Keep looking at the big picture, adapting and most importantly keep your focus on what the customer wants and you'll do fine.
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  • Profile picture of the author CDarklock
    Originally Posted by mattdrish View Post

    I have been researching some of the potential issues with affiliate marketing, and I am wondering if affiliate marketing is truly dying.
    General rule of thumb: imagine that you are a commissioned salesman who gets paid when he rings up the purchase on the front register.

    If your customer doesn't buy NOW, you don't get paid.

    If he leaves and comes back, you don't get paid.

    If he buys when you're on break, you don't get paid.

    Does that mean you can't make any money?

    Hell no. Plenty of people make money exactly like this, standing in a store and ringing up sales for a cut of the sale.

    The more you think of affiliate marketing this way, the more likely you'll be to make money with it.
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    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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  • Profile picture of the author Maddmula
    There's some very interesting points in this thread. I don't necessarily believe "affiliate marketing" will be around forever, but instead like mentioned before just evolve/adapt. I'm a beginner but for those of you who have been in the industry for a while it's not like you've been learning meaningless information,it just seems you can use your marketing skills anywhere.
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  • Profile picture of the author Targeted Traffic
    Well it can be possible, but lets focus on what we can do to avoid it...We can put our efforts in Adsense because it is run by Google and and Google Affiliate opportunity through Adsense still works!
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    • Profile picture of the author George Chernikov
      Any business model where people ask for help making money online while their signatures link to a "Make $375,123 in 24 hours on auto-pilot" e-book has credibility issues.

      If affiliate marketing is dying, let it. Enough already with blind leading the blind - let's at least have a one-eyed man as king.
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