The Trickiest Part Of Article Marketing

One of the trickiest parts of article marketing, for many people just starting
out, is finding a way to make their article informative and still attract the
people who are looking for a solution without giving them the solution in
the article.

The reason this is difficult, especially when submitting articles to Ezine
Articles, is because they have very strict requirements as far as the content
matching the title.

For example, if the title of your article is "A Natural Cure For Warts" you
better have a natural cure for warts in the content or your article is going
to be rejected. And naturally, if you're targeting keywords like "natural
wart cure" and "natural cure for warts" then the people using these keywords
are looking for those things. If the title delivers but the content doesn't, you
are in serious trouble.

So what do you do?

The easiest way to deal with this problem is to back into it.

What I mean is this.

Come up with titles that don't necessarily say, "Natural Cure For Warts"
but deal with the subject in some way.

An easy way around this is the question title.

"Is There Really A Natural Cure For Warts?"

The title suggests that you're going to ONLY answer the question of
whether or not a natural cure exists, and not necessarily give them a
natural cure in the article.

This will still attract the prospect's attention because they're going to
want to know if indeed a natural cure is possible so that they're not
wasting their time looking for something that may not exist.

The article can start with talking about what causes warts and then go
into what conventional treatments are. You can do a very in depth
article just on those two things. Then, you can slide your way into
discussing what modern medicine says about natural cures. Finally, in
your resource box, you can pitch your natural cure.

This is an extremely effective way of writing articles for people looking
for solutions without giving them the solution and still targeting the
keywords they're searching under.

Apply this to just about any niche where you're selling a solution to a
problem and you'll have no problem getting traffic to your articles and
ultimately to your landing pages.