1. Creating your own niche product and selling it on Clickbank, etc.
2. Creating a PLR ebook and selling rights to it via your own site and as a WSO
I have an associate just starting out in IM who wants to know the answer to this. He has no real experience with IM, other than ghostwriting for a few people, so he doesn't really have many connections.
My instinct is that it's easier to start with writing PLR, getting a feel for what sells and what doesn't, as well as providing an opportunity to build relationships with some IMers. I'm curious to know what other people think though.