Last year was a really interesting year for me and I had a lot of ups and downs to learn from in most areas of my life, but putting things into perspective is where all the juice in life comes from so I'm not complaining.
However, with regards to my online business and this forum in particular, one thing really disturbed me many times and I want to discuss it, or at least bring it out into the open.
If you're new to the forum you probably get overwhelmed by the shear amount of information moving around here and probably don't really know which of it is genuine, who is 'really' making money online, and what is just bad or stale information.
There are many established people here who you can trust, but with new people joining all the time with all sorts of agendas and purposes it's not really possible to avoid some of the bad information that gets posted as though it's fact.
So, I'd like to offer this piece of advice so that you don't get suckered into wasting your money buying into 'the secret to IM' from people just looking to fleece you of your money.
.................... There is NO 'one' way to make money online ......................
..................... No-one knows your potential as well as YOU .....................
..................... ANY generic marketing information is 'Interesting' at best, useless possibly...
Now, I know you're thinking that this is just simple information which you already knew - however, although I already know that too, I'm constantly amazed how just how little faith people have in their own resources and abilities so that they're constantly looking for other people to tell them what to do, how to do it, where to do it, when to do it, etc.......
The 'secret' to IM is that you are already good enough to make great money.
Whether you're a techy or a technophobe is irrelevant.
You don't need money to get started.
You don't need a special education.
You don't need special tools.
**No-one who tells you that you do is serving your best interest**
There are some great tools out there for doing really useful things, sure - I know that.
But your best and most important tool is your mind. Your ability to ignore the people who would tell you it can't be done or that it only happens to other people.
You don't need to have some special knowledge which others consider you an expert for.
Whatever you think you need, or have been told you need is irrelevant without your own sense of what you're doing and WHY you're doing it.
Whatever anyone tells you about social marketing, seo, writing ebooks, using rss, blogging etc. etc. is irrelevant compared to your own clear vision of what you're trying to achieve.
Most of the things that people spend all of their time worrying about, focusing on, talking about are just the details of how to implement systems to support your business - without a business to point them at you're wasting your time.
There 2 skills which can take you from nothing to massive revenue very quickly....
1 - Effective communication skills.
2 - Organisational skills.
With either of these things you can start making money right away.
To break it down into simple terms - you need to be able to put an good offer in front of the right people.
Learning copywriting is a great way to leverage communication skills to make money.
Anything you can offer to others to help them make more money - will make you money.
If you can't do anything useful yourself or you don't want to, then learn to organise others.
Outsourcing the creation of things is a skill that can get you making money right away. If you can offer anything that other people can create - you can pretty much offer anything.
If you've learned about internet marketing and still don't have a business to use it on - make sure you're clear about what you do and don't know/understand (do this honestly - if you think you talk a good game but haven't actually produced any results - get real about it). You can offer to help other businesses in your area, personally, you could run evening classes, workshops etc.... Just be clear about what you know and what you intend to share. You don't have to be a guru to help other people. Some people really do just want to learn simple things like how to make a blog and put up affiliate links.
If you get clear about what you can do and who needs it, you'll find you probably are already in a position to help far more people than you could ever handle. If they have money and want help, you just need to put together a framework for how you want to offer it so that you're comfortable that you can deliver what you promise - anything else is sugar on top.
If you've wanted to run a membership site but think it's too complicated - just remember, you only have to deliver what you promise - that can be something very simple and well within your comfort zone, or not.
So after all that - I'm just saying.......
Don't let anyone tell you that you can't be successful - or that without their version of success you'll fail.
It's all BS.
You CAN make great money starting today and you don't need anything in order to get started.
By all means educate yourself, buy the right tools, make the right relationships so that you can maximise and leverage things to get to your goals quicker - just please.... don't think that you can't start today or that you need something you don't have in order to get started.
He who hesitates....waits....
Have a fantastic 2009.