The stunning power of visual communication in video (that most marketers neglect completely).

Video marketing is obviously very powerful, very persuasive, and it is becoming more and more dominant and necessary for all of us every day. However a lot of the people making videos totally waste the power of visual communication.

What you SHOW can be even more important than what you TELL. The more primitive parts of our brain can consume and process imagery drastically faster than we can read text or even decipher spoken language.

And yet, marketers tend to focus on text-based slides and reading them into the microphone verbatim. My argument is that you're already making a video. Make some choices and give some thought to the visuals and you can do some amazing things.

To demonstrate the power of the visual element in video, watch this 3 minute micro-movie. Here's the deal - it won a contest wherein people had to make a movie using ONLY these exact lines of dialogue.

"What is that?,"
"It's a unicorn,"
"Never seen one up close before,"
"Beautiful,"
"Get away, get away," and
"I'm sorry."


Pretty amazing example of how what you SHOW can deliver massive amounts of story and information that never needs to be put into words when you're using video. Visuals "say" things and imagery can deliver impact, emotion, plot, setting, context, and so much more.

Anyone else use visuals as a part of their videos? If so, how? And how do your viewers respond when you do?