Old, Outdated, Rehashed Crap?

by Willie Crawford

Posted: 13 years ago 27 replies

INTERNET MARKETING

I smile whenever I read where someone is trying
to discover an internet marketing "secret" so they
buy a product, and then complain that it was "nothing
new" or "stuff that they already knew!"

Assuming that what is in the product actually
works, and they bought it for the promises made
on the webpage, then I always have to wonder...

"Did you really already KNOW that?" and if so,
"Why aren't you applying it instead of apparently
seeking other solutions to the same problem."

Yes, technology change, and those changes do make
some things easier. Automation can be wonderful.

Yet, the basics of information marketing, and the
basics of selling really haven't changed in a LONG
time because our nature hasn't changed in a LONG
time.

Many years ago, I ordered a set of cassette
tapes off of Ebay... they were recordings of all
of the speakers' presentations. These recordings
were made in the pre-commercial-internet days.

I smiled as I listned to them because the speakers
who were teaching informtion marketing were teaching:

- Offering a big bundle to go for the thud factor
- Always following up
- Offering an upsell
- The profit being in the backend
- Product packaging... making it look different
enough to have a higher perceived value
- Raising your prices to earn more
- Talking to your customers in their language
- Knowing your customers well enough to know what
keeps them awake at night

As I listened to those recording of people like
Barney Zick, and Wade Cook, IO realized that they
were teaching the EXACT same thing that my peers on
the Internet Marketing Seminar Circuit were teaching.

I realized that very little of it was radically new
or different.

However, that didn't stop me from buying more of the
SAME stuff, or going to tons of live seminars. In
fact I had months when I went to as many as THREE
seminars... those were rare of course.

Then one day, I stopped and thought, and realized that
something magical had happened...

By listening to tha old, outdated, rehashed CRAP
enough, I had memorized or internalized it... and it
was now not only a part of my thinking, but also a
part of how I did things.

I discovered that I, without consciously thinking
about it, was DOING some of those things... they had
become habit.

So, keep learning new, innovative things... but
definitely DON'T discount the old stuff... and that
is the secret key :-)

Willie

#crap #outdated #rehashed

Willie Crawford 13 years ago

If you need all that condensed... it's that

"Spaced repetition is the mother of mastery!"

Willie
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- azmanar 13 years ago
  
  Originally Posted by Willie Crawford
  
  If you need all that condensed... it's that
  
  "Spaced repetition is the mother of mastery!"
  
  Willie
  
  Willie,
  
  I'll condense that with only one word ==> EVERGREEN.
  
  Thanks for the inspiring post !!!!
  
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  Willie Crawford 13 years ago
  
  Originally Posted by azmanar
  
  Willie,
  
  I'll condense that with only one word ==> EVERGREEN.
  
  Thanks for the inspiring post !!!!
  
  Yeah. I recently upload a cookbook that I wrote over
  10 years ago to Amazon Kindle... and sold copies from
  day one.
  
  I haven't updated that cookbook since I first wrote
  it, and the recipes themselves are old
  
  Incidentally, I could probably retire and survive on
  the income just from that one book. The timeless
  essential that I had to get right though was the
  copywriting. I used something Jay Abraham use
  to call "future pacing" where I paint a picture of the
  customer getting all kinds of compliments from using
  my recipes.
  
  There are millions of free recipes out there, so it
  does take some skill to convince people to buy
  yours. I learned copywriting from things
  recommended here on this forum though.
  
  This is also an example where it pays to notice
  technological changes. I use to preach that people
  want physical cookbooks... and that they don't want
  to drag a computer into the kitchen.
  
  Now, even cooks on television cooking shows
  are referring to their computers, or iPads, or
  Kindles, while cooking.
  
  Willie
  
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- Kurt 13 years ago
  
  Originally Posted by Willie Crawford
  
  If you need all that condensed... it's that
  
  "Spaced repetition is the mother of mastery!"
  
  Willie
  
  Hey Willie...Didn't you just rehash your first post?
  
  Thanks
  
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  Willie Crawford 13 years ago
  
  Originally Posted by Kurt
  
  Hey Willie...Didn't you just rehash your first post?
  
  I guess that I did Kurt, and I noticed when you repackaged/bundled
  some of your products, and rolled them out as a WSO a few days ago.
  
  I bought because I know a lot of your stuff is timeless
  
  Willie
  
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  Tina Golden 13 years ago
  
  9 times out of 10, when a buyer complains about a product and says it's "rehashed", that's code for "work".
  
  As in, "I've heard this before but it's too much work and I'm still looking for the bright, shiny ONE BUTTON solution that turns my computer into my own personal ATM."
  
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  David Keith 13 years ago
  
  You are very right Willie. There is no secret easy button. I just think it often times takes people a while to learn that.
  
  The super hyped sales letters don't help much on this, but I think eventually most people realize that what it takes to be successful is not a big secret, but it is hard work for a while.
  
  I think in stock stuff they call that moment capitulation. Its basically when people decide to just throw in the towel and give up.
  
  What happens next in IM and in stocks is kinda neat. People usually figure out that they were getting caught up in hype or searching for easy profits.
  
  I really think that's why people often succeed in IM just after they go through... I am quitting phase.
  
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Rick Wilson

13 years ago

Hi Willie!

So true. Also much (not all) of what's supposedly "old, outdated and rehashed crap" is still new enough and useful for people that are new to the scene since they probably haven't seen it before.

Sometimes reading the older stuff gives me ideas on putting a new twists on the ideas.

As you've pointed out, most marketing info isn't all that different ... just packaged differently these days.

Rick Wilson aka CorpRebel

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Willie Crawford

13 years ago

Originally Posted by Rick Wilson

So true Rick.

I am repackaging some of my older, but relevant product
for Kindle users.

Now that bandwidth costs are way down, I'm also releasing
more products where the same info is now packaged as
video.

Webinars are another way that I'm repackaging info...
taking a multi-part course, and delivering it as webinars
(in some cases, automated webinars).

Willie

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hometutor 13 years ago

Like I always say, people are people regardless of the media. I once spoke via forum to a guy who had a lot of sales experience and thought he'd have to start over if he got into internet marketing, but he didn't. The same premise applies for all sales

Show a need
Show a solution
Show why the prospect should buy from you

Rick
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Willie Crawford

13 years ago

Originally Posted by Chris Kent

The operative word you use is "crap". Nobody minds if good content is rehashed. But if "crap" is rehashed, it's still crap.

You can add salt, tomato sauce or even MSG to a turd. I still ain't gonna eat it!

So true... but many people tend to feel that "old" and "crap"
are the same.

... and people have been peddling theory, and snake oil, for a long
time too!

Willie

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Brian Alaway

13 years ago

How many marketing ideas are truly unique? I'm guessing very, very few. They're simply proven concepts re-spun with a new message, different packaging, different delivery, etc. As the web matures, how many new "secrets" will really be new or secret? And many old techniques have that one irreplaceable value that "newly discovered" will never have - a proven track record.

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azmanar

13 years ago

Originally Posted by Brian Alaway

Spot on ! The core fundamentals are exactly the same for the past 30 years.

If you check the 22 Immutable Laws of Marketing written by Al Ries and Jack Trout about 20 years ago from their many years of experience, nothing dramatic changed until today.

What differs now are simply the tools, channels and opportunities. And the packaging and lingo will change also as taste changes. Most changes are merely cosmetics. Done to influence prospects' perception.

Jack Trout said, " Marketing is not a battle of products, it's a battle of perceptions. ".

Is it still true today?

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JohnMcCabe

13 years ago

Very few products that were legitimate once suddenly become complete "crap" just because some time has passed. Technological changes may have made some parts of those products obsolete (like recommendations to use the Overture keyword tool). But the theory underlying the product has been sound since the cave days.

Og has an animal skin to spare. Zog has extra mastodon meat. Og is hungry, Zog is cold. They make a trade, and now both of them are warm and their bellies are full.

Fast forward to today.

While mastodons are pretty rare, and those other PETA folks would have you believe that wearing animal skins is wrong, people are still trading what they have for what they want.

You want money? Find a group of people who want what you have and propose a trade. If they want what you offer more than they want to keep their money, you have a deal.

Everything else is details.

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Willie Crawford

13 years ago

Originally Posted by JohnMcCabe

Og has an animal skin to spare. Zog has extra mastodon meat. Og is hungry, Zog is cold. They make a trade, and now both of them are warm and their bellies are full.

That's wild, I learned to bow hunt from Og and Zog :-)

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theory expert

Banned 13 years ago

Originally Posted by azmanar

What differs now are simply the tools, channels and opportunities. And the packaging and lingo will change also as taste changes. Most changes are merely cosmetics. Done to influence prospects' perception.

Beautifully put!!!!! whew!

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Willie Crawford 13 years ago

Originally Posted by azmanar

Jack Trout said, " Marketing is not a battle of products, it's a battle of perceptions. ".

Is it still true today?

I like that and do believe that it is true.

Then again, I believe that our perceptions are
our realities.

Willie
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Ron Douglas 13 years ago

I'm with you on that Willie. It's funny to hear people complain saying "I didn't learn anything new from that product" but have never tried to apply the information. Maybe you didn't learn anything new because that's the way it's actually done LOL.

It's like someone buying a recipe for making a hard boiled egg from multiple sources and then complaining that they're not learning anything new. Maybe if you actually tried to do it, you'd master it and wouldn't have a reason to complain.

As my buddy Mike says "people buy magic tricks just to learn the trick, not to become magicians."
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- Rick Wilson 13 years ago
  
  Originally Posted by Ron Douglas
  
  ... As my buddy Mike says "people buy magic tricks just to learn the trick, not to become magicians."
  
  I LIKE that quote!
  
  I've done that before too.
  
  Rick Wilson aka CorpRebel
  
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- Willie Crawford 13 years ago
  
  [QUOTE=Ron Douglas;4415510
  
  As my buddy Mike says "people buy magic tricks just to learn the trick, not to become magicians."[/QUOTE]
  
  Blair Warren, in his course "The One Sentence Persuasion Formula" tells
  of the guy who buys a magic trick, then steps outside the shop and reads
  the instructions, and thinks to himself, "This wouldn't fool anyone!"
  
  So the guy is contemplating a refund.
  
  Blair points out that the guy purchased after watching the shop owner
  demonstrate the trick, and that if he is brutally honest, he'll think....
  "Wait A Minute! It fooled me."
  
  Not sure of the tie-in, except that it's all perception and framing.
  
  Rehashed info is often not valued as much because we've been
  conditioned to think that if it's new then not many people probably
  know it, and THAT gives it added value.
  
  In reality, the value comes from using the product, or performing
  the magic trick.
  
  Willie
  
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JasonParker 13 years ago

Nice one Willie!

I always say how I love old rehashed crap and I guess people dont get it lol...

Not even cutting egde stuff works without the basics.
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mikemcmillan 13 years ago

I was a science teacher for 14 years. I was always interested in magic tricks and have bought many from mail order magic shops. I used magic tricks in my classes to generate interest, to entertain and...

Magic tricks can be a great exercise in learning. You show students a baffling trick. You then say...here is the final result and here were the initial conditions and materials. How, then, could one manipulate the initial materials to end up with the final result?

It's sort of an exercise in reverse engineering. We usually try to solve problems by going from A to B. In the case I was asking students how to go from B to A. Thus the reverse engineering.

The problem was that this required THINKING. Most students would beg me to just show them the "trick"... how I did it. I learned early on that even with the most baffling tricks, once I showed them how it was done, they would say, "Oh, man--that's stupid."

It may have been stupidly simple, but it stumped the heck out of you didn't it.

It's like Willie said, people want to know the secret magic button to success. They want to know the "trick" to success. But there are no tricks, really.

<<I smile whenever I read where someone is trying
to discover an internet marketing "secret" so they
buy a product, and then complain that it was "nothing
new"...>>

The big guys aren't magicians. Whether old school or new school, the fundamentals of selling (just as Willie said) haven't changed a whole lot through the years.
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erob 13 years ago

Hi am in my first year of IM and it took me a minute to figure out that their is no magic button out there. Most of the things just automate or speed up the stuff that you already know. Thank God I learned that before buying anything. The main thing is, you get out of this the effort you put into it.
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- WhamSoft 13 years ago
  
  Hi,
  
  Well said Willie.
  
  In sales and marketing the same principles can always be applied. Who needs the next new shiney tactic when the old, tried and tested methods are still working fine.
  
  Lee
  
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Big Al

13 years ago

I only heard this the other day...

Success is neither magical nor mysterious. Success is the natural consequence of consistently applying basic fundamentals.

There are no new fundamentals. You've got to be a little suspicious of someone who says, "I've got a new fundamental." That's like someone inviting you to tour a factory where they are manufacturing antiques.

- Jim Rohn

I rather listen to the same marketers talking about the same 'fundamentals' rather than to totally different stuff just because of the information overwhelm.

I like it when someone says "Build your list" or "Focus on Traffic & Conversions" etc etc because a) I know they're not BS...ing and b) it helps me 're-focus' on what matters instead of chasing magical pipe dreams.

Cools post and quite timely!

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Andy Hart 13 years ago

While I completely agree with what your saying, its also partly down to the product creator and the wording used in the sales letter/video.

They "sometimes" claim they have something brand new and unique, never been taught before, its been locked away in the "gurus" vault and now they have decided enough is enough and are going to release it to the public because they are nice guys who just want to give back lol.

It turns out its the same stuff the pre-internet guys have been teaching for decades.

Not saying the material doesn't work and its clearly down to the individual as to why, if they already knew the information haven't they acted upon it, but still, its not new, is it??

Andy
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Old, Outdated, Rehashed Crap?

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