Do WSOs Need a NEW Strategy?

by drmani
24 replies
After quite a while, I ran a WSO. Posted it on 8th September.
The offer is time-sensitive, and ends in 3 days. I chose that
approach because of how busy the forum is lately.

Boy, was I over-optimistic in my guesstimate!

On 11th September, the day the deal ends, my WSO listing is
on Page 5.

Curious, I counted the number of listings per page.

It's SIXTY.

That means a (determined) WSO browser would have to wade past
almost THREE HUNDRED other offers before even seeing my title
or headline.


And this is a marketing forum, where the headlines of most WSO
offers would go right into a beginner copywriter's swipe file!

Which brings me (in a roundabout way) to my point.

Back in the day, a WSO listing was enough by itself to make
sales - because you got a fair shot at having your offer in
front of a targeted audience for long enough to be exposed
to a fair segment of it.

Today, with the speed at which a listing scrolls off the front
pages, it is time for a revised marketing strategy to
make WSOs work.


1. You cannot rely any longer on ONLY exposure on the WSO
forum for sales - unless you're very lucky with your timing
and appeal to the market

2. You must harness many of the alternative channels of
exposure on the forum - especially your signature at the
bottom of posts you make (and that is why I've disabled
my signature for all posts on this thread, to avoid the
impression that I'm doing this to drive attention to my
own WSO!!!)


3. You must participate actively in discussions. I found
that each post I made on the forum daily brought a fresh
round of sales. It could be coincidence, but I *think*
that people who read those posts clicked on the signature
and found my offer.

4. You must plan on an OFF-FORUM promotion to go with
the WSO listing. I emailed my lists once when the WSO
went live, and once before the deadline.

5. JVs matter even for WSOs. While I didn't do it with
this offer, it's likely that running an ad for your WSO
in front of many other people's audiences will boost
sales.

6. The affiliate program that WSO Plus offers becomes
more attractive than ever before - as it bakes in some
opportunities for extra exposure to your offer.

7. The Warrior banner ad at the top of the forum is
one more avenue of getting more exposure, especially if
your WSO has gained some traction, has feedback on the
thread, and earned you enough to comfortably afford
the banner ad.

Based on this experience, I'll probably go back and revise
some of the material I have presented in the past about
using WSOs to get an information business going.

And more to the point, I will very likely revise my earlier
recommendation to BEGIN with a WSO
- because it has now
become a far more competitive venue to make sales on than
others which have become relatively 'low hanging fruit'.

In fact, for my recent WSO, I'm not sure if the sales from
the forum alone would have covered the cost of running my
ad before the listing scrolled off page 1. That it ended
up making a big multiple of that is a reflection of using
other marketing methods to drive traffic to the WSO.

What are your thoughts about a need for a different WSO
strategy than the "post it and forget it" approach
that was effective in the past?

All success
Dr.Mani
#marketing #strategy #warrior special offer #wsos
  • Profile picture of the author kindsvater
    It can be shocking to see how fast a WSO scrolls off the first page. Given the large numbers of one and done WSO sellers, they might agree.

    It is a virtual lottery: many offers hoping to be bestowed WSO of the Day so they do not have to rely on WSO forum exposure, but get the email exposure.

    I've thought it might be worthwhile to consider what Billboard did with it's music charts, and that is to move "old" offers to their own subforum.

    Sure, Dark Side of the Moon by Pink Floyd is a great album, but after 500 weeks on the charts it was decided perennial sellers could be moved to their own "catalog" chart, leaving more room for new releases to get chart exposure.

    .
    {{ DiscussionBoard.errors[4652990].message }}
    • Profile picture of the author Chris Sorrell
      Originally Posted by kindsvater View Post

      It can be shocking to see how fast a WSO scrolls off the first page. Given the large numbers of one and done WSO sellers, they might agree.

      It is a virtual lottery: many offers hoping to be bestowed WSO of the Day so they do not have to rely on WSO forum exposure, but get the email exposure.

      I've thought it might be worthwhile to consider what Billboard did with it's music charts, and that is to move "old" offers to their own subforum.

      Sure, Dark Side of the Moon by Pink Floyd is a great album, but after 500 weeks on the charts it was decided perennial sellers could be moved to their own "catalog" chart, leaving more room for new releases to get chart exposure.

      .
      There is no 'lottery' element in getting wso of the day. That battle is won before the wso is even released.
      {{ DiscussionBoard.errors[4655140].message }}
  • Profile picture of the author Miguelito203
    As a buyer of WSOs (have never run one), I always make sure to go back a few pages to make sure I don't miss anything good. I just recently started purchasing them and have since become obsessed. :-)

    Joey
    {{ DiscussionBoard.errors[4653023].message }}
  • Profile picture of the author George Wright
    Prime time is no longer when there are the most members viewing the WSO forum.

    Prime time is now when there the least bumps and new offers being launched, because...

    Most launches and bumps are being done when the place has the most viewers, the assumption is more eyeballs seeing my offer the more buyers.

    However, more eyeballs actually see your offer during the "slow" bump and launch times.

    I'd rather launch on top of or under a popular WSO during the time 3,000 are viewing than during the time 6,000 are viewing, because during the 6,000 views there is a launch/bump feeding frenzy making front page time very short indeed.

    Conversely, during the less viewers times there are less bumps and launches leaving you on the front page longer.

    And let's face it, 2nd page is no good at all, unless you are driving traffic to your WSO via the other means you mentioned.

    George Wright
    Signature
    "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
    {{ DiscussionBoard.errors[4653044].message }}
    • Profile picture of the author kenmichaels
      Originally Posted by George Wright View Post


      I'd rather launch on top of or under a popular WSO during the time 3,000 are viewing than during the time 6,000 are viewing, because during the 6,000 views there is a launch/bump feeding frenzy making front page time very short indeed.

      George Wright
      Thats a nice tactic i have used it myself.

      one thing i have noticed, and i never ever see anyone mentioning,
      is there might be 6000 viewing at a certain time, but if you look closely
      4000 of them are guests. Another thing. i don't see anyone mentioning
      is that it is real easy to tell where most of them are from. USA / Non usa ... ect which is important. well to me any way

      - edit -
      And perhaps i am an idiot, but i have not sent emails to my list to build my reviews.
      they are all natural .... prob why i haven't made the million bucks i was promised yet
      Signature

      Selling Ain't for Sissies!
      {{ DiscussionBoard.errors[4653204].message }}
  • Profile picture of the author O0o0O
    There perhaps needs to be 120 threads on one page versus 60 threads. Or perhaps another advertising space on the side of the forum.
    {{ DiscussionBoard.errors[4653063].message }}
  • Profile picture of the author Boghead
    Good point. There seems to be so many WSO's aimed at teaching you how to do a WSO.

    Successful WSO's usually are built on previous WSO's and then promoted by email. How many offers do you get in you inbox for "my latest WSO...".

    Successful WSO also tend to be actually good value and solve a real problem. WSO success then grows with others promoting it for you as affiliates.

    There is a methodology in successful WSO's that if you don't apply, you are off the first page before paypal even emails you of a sale.

    Ah, perhaps that an idea for a WSO...

    Steve
    Signature
    Confused? Visit Blogger Methods
    {{ DiscussionBoard.errors[4653082].message }}
  • Profile picture of the author tpw
    Yeah, you cannot rely just on placement in the WSO forum for your WSO to rock... It is a new world out there for sure...
    Signature
    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
    {{ DiscussionBoard.errors[4653101].message }}
  • Profile picture of the author Michael Meaney
    If every WSO had an equal amount of time in prime position, it could solve your problem.

    But then everyone might bump at peak times, unless a queuing system was in place.
    {{ DiscussionBoard.errors[4653343].message }}
  • Profile picture of the author WillR
    If you are relying on how long your WSO stays on the first page after your originally list it then your WSO is destined to fail right from the start.

    You have the option to bump your WSO and bring it back to the front page whenever you like - so long as it is on page 3 or lower. If you can't afford to do the bumps then the offer probably is not converting very well and it's the offer that needs to be reworked.
    {{ DiscussionBoard.errors[4653724].message }}
  • Profile picture of the author Paul Barrs
    Originally Posted by Danielle Clarke View Post

    This seems a very good and sensible idea to me (and, on the face of it, seemingly a potential "win-win" for all involved). I wonder if it's workable?
    Being that WF still used the old style forum software, it wouldn't be hard to add the sub-categories at all - then it would just a matter of the members choosing the best area to post in.... but I hate to day it, probably won't generate as much income as there wouldn't be as many bumps... and that would be one of the major contributing factors *against* making the decision to do it.

    Paul
    Signature
    **********
    It's Simple... I don't "sell" IM anymore, but still do lots of YouTube Videos
    **********
    {{ DiscussionBoard.errors[4654280].message }}
    • Profile picture of the author WillR
      Originally Posted by Paul Barrs View Post

      Being that WF still used the old style forum software, it wouldn't be hard to add the sub-categories at all - then it would just a matter of the members choosing the best area to post in.... but I hate to day it, probably won't generate as much income as there wouldn't be as many bumps... and that would be one of the major contributing factors *against* making the decision to do it.

      Paul
      I don't think adding categories would solve any problems. Yes, it might make it easier for buyers to find WSO's that are related to their interests but I think a large proportion of WSO buyers are actually interested in a wide range of topics anyways.

      By splitting the WSO forum into categories it might mean your WSO would stay on the first page for longer in each category but you are also going to have a lot less people viewing your offer so it all equals out in the end. I would rather have a larger number of people viewing my offer and it drop off the first page faster.

      Besides, there really isn't anything wrong with how things work at the moment. The cost of bumping encourages people to come up with quality offers otherwise they won't be able to afford the additional bumps. I don't think you would find the same amount of eyeballs/traffic anywhere else on the Internet as you do when you bump a WSO for only $40. It's actually quite cheap traffic.

      If you can't get the offer to convert and pay for itself then it's probably time to rethink your thread title, headline, offer, etc. The easy thing to do is blame it on the speed at which your offer jumps off the first page - but I don't really believe that is ever the problem.
      {{ DiscussionBoard.errors[4654565].message }}
  • Profile picture of the author jamesburchill
    It's funny how people still think "if you build er ... post it, they will come." It's like the folks who open a retail store on the main street because they think all they need is visibility - a certain amount of "foot traffic" and they're set. They're not.

    In reality any venue that sells - a store, a WSO - needs more than placement. It always did. If folks are thinking fondly of the halcyon days of lore, when simply showing up on the WSO thread earned them 'wads of wonga', I wonder how much they left on the table because they did not promote in other ways?

    Today, position is still key but it's not all that counts (it never did.) Today you need to remember this formula:

    A + T + A = $

    1st comes Awareness. You need to be noticed. In a crowded market you need to stand out. The WSO is now a popular (crowded) place. So just being their won't cut it.

    2nd you need to build Trust. I can't get into all the ways you need to do this here. But there it is. You need it ... "social proof" builds trust, "factual proof" builds trust, "expert content" elsewhere on the web build trust ... and so on.

    3rdly you need some Action. When enough awareness and trust has accumulated people take action. How much awareness and trust you might ask? That's unique to the market, the offer, the moment, the prospect and so forth.

    But there comes a time when A+T+A = cash.

    Like any marketing or promotional work, you need to remember it IS WORK. The words "If you build it, they will come" have done more harm to many than I care to recall.

    If you build, promote it, nurture it, care for it, connect it, then you MIGHT get what you seek.

    Remember, if it was easy we'd all be rich

    James
    Signature
    James Burchill ~ Bestselling Author & Coursepreneur
    {{ DiscussionBoard.errors[4654424].message }}
  • Profile picture of the author sal64
    Yup, I think that categories would do the trick.

    Then your viewers would be more targeted.

    I also agree that bump times are now critical.

    If you provide services, then the WFH forum and complete sites for sale are also a better option IMO.
    Signature
    Internet Marketing: 20% Internet - 80% Marketing!
    You Won't See The Light Until You Open Your Eyes.
    {{ DiscussionBoard.errors[4654480].message }}
  • Profile picture of the author Chri5123
    Hi Dr.Mani,

    shh...this is material for another WSO right here

    Awesome post.

    I think you are right - it is ALWAYS a good idea to have people that are interested in what you are offering BEFORE you run the WSO.

    Even better is to know people that know people that are interested in what you are offering and then you can JV etc...

    If you just launch a WSO or ANY product on a whim you might strike gold but always better to survey the land first.

    Chris Jones
    {{ DiscussionBoard.errors[4655199].message }}
    • Profile picture of the author drmani
      Interesting thoughts about the new 'prime time' and how exposure of
      an offer may be optimized or increased.

      But given that it is what it is, my post was trying to highlight how
      best we may work within the changed constraints (your offer in front
      of the intended audience for a shrinking X minutes per $40) rather
      than proposing alternative approaches.

      There used to be a time when simply popping an offer on the forum
      would be enough - and was one of the reasons I (along with others)
      recommended doing a WSO as a way to start out in online selling,
      gaining a few customers, and even raising money to 'go big'.

      Today, I'd probably revise that and say come to the WSO forum only
      with a tested and proven offer - and be prepared to back it up with
      other marketing techniques, or you could be disappointed.

      Originally Posted by WillR View Post

      If you can't afford to do the bumps then the offer probably is not converting very well and it's the offer that needs to be reworked.
      And that's my point.

      Earlier, the WSO forum used to be that place to "rework the offer".
      Now it's a mature marketplace - where you sell a tested offer!

      Originally Posted by jamesburchill View Post

      If folks are thinking fondly of the halcyon days of lore, when simply showing up on the WSO thread earned them 'wads of wonga', I wonder how much they left on the table because they did not promote in other ways?
      Absolutely agree. I always have used supplementary marketing for
      those offers - but still, it was nice to see an influx of sales
      coming EASILY from listing a WSO

      (sighs wistfully for the good old days!)

      If you build, promote it, nurture it, care for it, connect it, then you MIGHT get what you seek.

      Remember, if it was easy we'd all be rich
      Awesome quote.

      Any WSO seller (or online seller, for that matter) must post it near
      their computer to view regularly!

      Originally Posted by WillR

      The easy thing to do is blame it on the speed at which your offer jumps off the first page - but I don't really believe that is ever the problem.
      Well, it certainly IS a part of the problem - because what good is a
      GREAT headline, a FANTASTIC product and a COMPELLING letter if only
      5% of the potential audience even has a shot at glancing at it?

      But that's how the marketplace rolls - and it's no good complaining
      or whining about it. Just come up with ways to work within that
      reality.

      Warrior on (like 'soldier on'!)

      All success
      Dr.Mani
      {{ DiscussionBoard.errors[4658046].message }}
  • Profile picture of the author onSubie
    Originally Posted by drmani View Post

    I (along with others)
    recommended doing a WSO as a way to start out in online selling,
    gaining a few customers, and even raising money to 'go big'
    Hi

    I think a lot of this would be resolved if they enforced the original WSO rules. They are still posted but ignored by users and admins. I guess everyone likes making money.

    A WSO offer should be a "deal" to Warriors over a regular offer available somewhere else to the public.

    Now what would the WSO forum look like if you removed every product that was only posted as a WSO and did not have a "regular price" version on an independent landing page or was a Clickbank pre-launch or something?

    Very few WSO listings meet the required criteria to post as a WSO but they are approved and allowed anyway.

    Offers designed for WF alone should be in the Warrior Products and Services forum, not the WSO forum.

    Mahlon
    {{ DiscussionBoard.errors[4658112].message }}
    • Profile picture of the author Gaz Cooper
      Originally Posted by onSubie View Post

      Hi

      I think a lot of this would be resolved if they enforced the original WSO rules. They are still posted but ignored by users and admins. I guess everyone likes making money.

      A WSO offer should be a "deal" to Warriors over a regular offer available somewhere else to the public.

      Now what would the WSO forum look like if you removed every product that was only posted as a WSO and did not have a "regular price" version on an independent landing page or was a Clickbank pre-launch or something?

      Very few WSO listings meet the required criteria to post as a WSO but they are approved and allowed anyway.

      Offers designed for WF alone should be in the Warrior Products and Services forum, not the WSO forum.

      Mahlon
      I think you hit the nail on the head but again we come back to money why would Alan even want to mess with it, he is making money hand over fist which is great for him but the original idea of the WSO no longer matches the WSO rules.

      Kickin it on Amazon

      Gaz Cooper
      Amz Training Academy
      Signature
      Beginners get Started with AMAZON, we will give you a FREE custom made Amazon Site when you purchase hosting through us contact us at http://authorityzonesupport.com/

      {{ DiscussionBoard.errors[4701357].message }}
    • Profile picture of the author Justin Jordan
      [QUOTE=onSubie;4658112
      Now what would the WSO forum look like if you removed every product that was only posted as a WSO and did not have a "regular price" version on an independent landing page or was a Clickbank pre-launch or something?

      [/QUOTE]

      Almost exactly the same. Setting up a blogger page with buy now button is trivially easy. It can, literally, be done in less than a minute. People bring this up pretty regularly as if it wasn't so easy to game as to be worthless.

      It's not actually any harder to set up an actual website with a domain name and hosting than it is to set up a WSO, and only a fairly trivial amount of money.

      It's like changing the WSO price from $20.00 to $40.00 - It would temporarily reduce the amount and then it would go back to the way it was.
      {{ DiscussionBoard.errors[4703867].message }}
  • Profile picture of the author David Maschke
    Hey Doctor Mani,

    I'll share a secret with you, I can scream it and nobody in the forum would listen anyway

    You need to join three free memberships...

    Internet Marketing Business Products|Marketing Tools

    5087+ eBooks, Software & Videos with Resale & Master Resell Rights!

    Ebooks, Software, and Videos With Resell Rights

    Submit a free ebook you made to those places, one with giveaway rights.

    The cool part, if you're really, really lucky, the owners of those sites will email
    their members and tell them to login to their membership sites and download your ebook. Probably the closest thing you can get to free ezine advertising.

    Just be sure you include a free bonus, which they can get if they join your list.

    For some reason, a lot of people don't have links to their site when they release a product with master resale rights, private label rights, or giveaway rights. It's easy viral marketing.

    I tried this on a very small scale, and even screwing everything up, sending out only offers and no relationship building, emails filled with spam words, I still managed to make sales from a tiny list of only 100 people.

    Dave

    edit - I know my tips do not relate directly with WSO's, but it's still fast, easy, cheap marketing, a pretty cool combination.

    Oh ya, you could submit an ebook/content to the war room too. That's really easy, long term exposure if it gets approve, and you know how to make good content.
    Signature

    I

    {{ DiscussionBoard.errors[4658363].message }}
  • Profile picture of the author nowfindadam
    This was really handy David, all this extra exposure would only help your WSO and further position yourself in your market, great tip, cheers!
    {{ DiscussionBoard.errors[4701305].message }}
  • Profile picture of the author Aviator Joe
    Fully agree with the points you made, I'm seeing more results from participating in discussions than "bumping" my wso thread.

    I guess everything's getting harder, but it's well worth it to take the time
    Signature
    Are You Serious About Affiliate Marketing?

    If You Are SICK of Being Stuck in the Affiliate Rat Race, CLICK HERE
    By Professional Marketers. For Professional Marketers.
    Got this product All I can say is WOW
    {{ DiscussionBoard.errors[4701440].message }}
    • Profile picture of the author Frank Donovan
      Hi Dr Mani, great post.

      There's no doubt that the current WSO system requires a new strategy - and not just from the sellers' perspective. The buyers need guidelines, too; as we can see by threads such as this:

      http://www.warriorforum.com/main-int...eal-value.html

      I believe this is a key point in your post:

      Originally Posted by drmani View Post

      3. You must participate actively in discussions. I found
      that each post I made on the forum daily brought a fresh
      round of sales. It could be coincidence, but I *think*
      that people who read those posts clicked on the signature
      and found my offer.
      This is by far the most common way I now check out a WSO. Going straight into the WSO section has become a crapshoot and I won't waste time ploughing through all the noise.

      But when I read an interesting post (or series of posts), I'm much more likely to check out the sig link if there's a current WSO being promoted. I'd encourage all members to do this. For a start, you can get an idea of the person behind the offer; and you can assess whether this member is contributing to the forum or just using the WSO board to siphon off some quick cash.

      Even if you (meaning buyers in general) go straight to the WSO offer or get there via an external promotional link, I strongly recommend that you spend some time checking out the posting history of the seller before making any buying decision.

      I also found this point telling:

      6. The affiliate program that WSO Plus offers becomes
      more attractive than ever before - as it bakes in some
      opportunities for extra exposure to your offer.
      This is a double-edged sword as it seems pretty clear that the affiliate program has actually escalated the problem of short exposure times by encouraging more casual browsers and more WSO sellers; and in the process, perhaps diluting the quality of both groups. In any event, more usage of this method is likely to result in still faster WSO movement.

      For what it's worth, I suspect that Allen is aware of the issues that are concerning WSO sellers and buyers and I wouldn't be surprised if we were to see some kind of revision to the system before too long.


      Originally Posted by GazCooperOnline View Post

      I think you hit the nail on the head but again we come back to money why would Alan even want to mess with it, he is making money hand over fist which is great for him but the original idea of the WSO no longer matches the WSO rules.
      Because ever since I joined the WF, I've harboured the impression (reinforced by actions carried out) that Allen cares more about the long term benefits for the forum and its members than about any short term financial advantage.


      Frank
      Signature
      TOP TIP: To browse the forum like a Pro, select "View Classic" from the drop-down menu under your user name.

      {{ DiscussionBoard.errors[4701499].message }}
  • Profile picture of the author dubaier
    Amazing thread! Thanks man
    {{ DiscussionBoard.errors[4701503].message }}

Trending Topics