I've come across an opportunity to sell green electricity at rates that are lower than the local utility. I've done some posting on craigslist and have drummed up a few leads that way. I've bought a domain name and I'm building out a site, but I haven't taken any real strides forward. I know some of the basics of internet marketing (I actually have a niche site on page one of Google for my targeted keyword), but I'm curious what experienced IMers would be doing.
Essentially, I sign up customers in the local utilities service area and I make a small residual every month that someone pays their electric bill. I need to market into specific service territories and the target customers are residential electricity accounts. If anyone has ideas on email marketing, article writing, or anything at all on how I could market this online I would really appreciate it. Thanks!