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How Would Experienced Internet Marketers Tackle Green Energy

by NBianco
4 replies
Hi Everyone,

I've come across an opportunity to sell green electricity at rates that are lower than the local utility. I've done some posting on craigslist and have drummed up a few leads that way. I've bought a domain name and I'm building out a site, but I haven't taken any real strides forward. I know some of the basics of internet marketing (I actually have a niche site on page one of Google for my targeted keyword), but I'm curious what experienced IMers would be doing.

Essentially, I sign up customers in the local utilities service area and I make a small residual every month that someone pays their electric bill. I need to market into specific service territories and the target customers are residential electricity accounts. If anyone has ideas on email marketing, article writing, or anything at all on how I could market this online I would really appreciate it. Thanks!

Neil
#energy #experienced #green #internet #marketers #tackle
  • Profile picture of the author spearce000
    Google AdWords would enable you to target a specific area, but you might also want to look at offline, classified ads in a local newspaper to drive traffic to your site. Banner ads on a local newspaper or TV station website would be another option, but they would probably be quite expensive if you're tageting a big city.
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    • Profile picture of the author NBianco
      Thanks for your reply. I probably should have mentioned in my original post that the energy supplier does not allow adwords or pay per click marketing. I wish I knew why, but for whatever reason they don't. I agree that going with banner ads could get costly, at least in the beginning as there is not much cash flow coming in off each account, it's definitely a quantity business.
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  • Profile picture of the author Burton Lancaster
    Sounds like an easy sell. I would take it offline. If it's commission based (per unit) hit up your local factories. Not only does it save them money, but it's great PR for them.
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  • Profile picture of the author CDarklock
    Well, I sure wouldn't ask Superman for help, because I already know most green energy comes from kryptonite. But I might ask Hal Jordan!
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    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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