I can add a "store" to my personal training main page, or link from it to an ebay store. I think the pro's & con's are as follows:
ebay pro's: high traffic, trusted, ease of template setup
con's: cost to run, competitors can be compared side by side (competing against some BIG players, some even run at a loss)
store pro's: low cost
store con's: lower traffic, time to setup & maintain
Any thoughts or advice??