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Marketing Tools Used By Retail Stores To Convey Freshness

by Yogini
7 replies
I thought this was an interesting article in yahoo today about some ways that retail stores present images to us that help their marketing using the subconscious .

The article is here:
how-whole-foods-primes-you-shop-fastco: Personal Finance News from Yahoo! Finance

Mark Lindstrom talks about the way Whole Foods uses fresh flowers, ice and cardboard boxes of cantaloupes to convey a certain image. He calls it brandwashing and using seduction and priming.

To me, this article brings up the application for online marketers about the role of incorporating images and videos on websites and blogs since visual impressions have a big effect on us. Mark sees many marketers using perception over reality, but this doesn't have to be the case.

Debbie
#convey #freshness #marketing #retail #stores #tools
  • Profile picture of the author Mary Wilhite
    Yes, images and videos and even certain words can invoke a better perception and
    acceptance. That's how it's been for years.

    There's even a lab study about the effects of certain images and marketing tools
    to how people think. Read some articles on neuro marketing and you'll have more
    idea about it.
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  • Profile picture of the author Charlotte Jay
    I love this type of stuff. It's fascinating. I wonder how much we influence our own customers with color schemes and font types.
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  • Profile picture of the author Affiguy
    Yes colors enhance moods and actions. According to the way you use colours, your message can be differently perceived and boosted.

    For instance, a blue background establishes trust.
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  • Profile picture of the author Charlotte Jay
    Who knew lol? I feel like I need to go back to school to learn all this stuff. Sometimes I am too nerdy for my own good
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    • Profile picture of the author Yogini
      I found it interesting that they said how spraying the vegetables which is a common practice to give someone a good feeling of freshness actually hastens the process of the quality deteriorating.

      Once my friend was in a doctor's waiting room and there were some plants that looked half-dead. She heard someone in the waiting room say, "I wonder if this is how he treats his patients".

      I guess the sales pages with the new cars and houses are a way people try to give the sense that their knowledge and wealth will be passed on to the buyer.

      Image with integrity I think is the best combination.

      Debbie
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      • Profile picture of the author DeadGuy
        This is probably a politically incorrect comment but here goes. I read that article too and it struck me that this is really just a twist on the age-old auto show marketing tactic... except with veggies and flowers. No car company on the planet would hire a 80-year old model to showcase their cars. Brandwashing in the extreme? You bet.
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        You are making this work at home stuff way harder than it is. Ready for some sanity? Clear your head and start over.

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