Basically its like a catch22 because you need customers to keep your business afloat to help you earn your reputation as an authority in the industry but in order to get the customers you need to already have that reputation.
I know some would say you need to act like an authority and maybe insinuate a reputation, however, in some industries beyond SEO and Marketing, this is not possible because you need to prove your reputation. So what chance does any new website have with such an uphill battle at the very start?
What do warriors suggest?
Any advice on this tough issue would be much appreciated.