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Setting a price point

by Agent 23
11 replies
Hello Warriors,

I am preparing to release my first WSO. It's a PLR guide in the self-improvement niche. The guide is 21,000 words and well written, packed full of lots of quality information. I've studied writing at the University of Texas and have just released my first novel. Included in the guide will be a sales page, thank you page, graphics, and 6 articles. As a bonus I think to offer some videos on how to use PLR, also a few other guides + MRR that I purchased.

As I said this is my first WSO and I'd like to get some opinions on what a good price point is.

I will sell 200-250 copies.

I think it will be a dime sale, so what are some good points. I thought about starting at 7 and ending at 17. Or starting at $9 and ending at $17. Then I thought about starting at $7 and ending at $27.

What do y'all think?
#point #price #setting
  • Profile picture of the author dadamson
    I would go $7 and then finish at $27 personally.

    I would also give away about 10 review copies to people who come back and leave reviews on your WSO thread.

    That is priceless in moving more sales.

    PS: Why stop at 200-250 copies? They are PDF right??

    Cheers,
    Dave
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  • Profile picture of the author thewizard
    Yeh, $7 starting is pretty ideal. But the boost, I guess you can judge by the #of sales you make. And yes, as Dave has pointed out, testimonials are invaluable to boost up sales. Shouldn't limit your self to # of sales....the idea is to make as many sales as possible when your product is good.
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  • Profile picture of the author Agent 23
    Thanks for the responses...I"m limiting the number of copies because this is a PLR package. And a few people have recommended that you limit the number of licenses that I sell. Is this not a good idea?

    Cheerios

    Dennis
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    • Profile picture of the author dadamson
      Originally Posted by Dennis Dz View Post

      Thanks for the responses...I"m limiting the number of copies because this is a PLR package. And a few people have recommended that you limit the number of licenses that I sell. Is this not a good idea?

      Cheerios

      Dennis
      Ok cool. In that scenario, yes limiting the number you sell is better. You should also state the number of licenses you are limiting it to on your sales page.

      The less people it is licenced too, the more you can price it.
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      • Profile picture of the author Agent 23
        So based on 200 licenses, the content offered, and that it's my first WSO, what do you think?

        Also, I've noticed that some people do not offer a guarantee for PLR content. Any thoughts on that?

        Cheerios

        Dennis
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        • Profile picture of the author Agent 23
          How many posts is a good number to get rolling with a first WSO?
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          • Profile picture of the author WillR
            Originally Posted by Dennis Dz View Post

            How many posts is a good number to get rolling with a first WSO?
            It's not a matter of how many post or anything like that. You can post a WSO when you only have 1 post. All I am saying is the WSO's that people are more careful about purchasing are those released by newer members to the forum who don't have much to lose - for obvious reasons.

            There have still been some WSO's by new members that have completely kicked it out of the park - it just depends. That's why I recommend you start off really low, get some reviews from paying customers, and then jack up the price to $7 and upwards. But starting it off very low will be the key for you, I believe.

            Originally Posted by Dennis Dz View Post

            Also, I've noticed that some people do not offer a guarantee for PLR content. Any thoughts on that?
            As far as guarantees are concerned, I'm not sure how much emphasis people put on them these days (on this forum). I know if I purchase a WSO product from someone through Paypal and it does not fit the description on their salespage I can easily get a refund through Paypal, without even dealing with the vendor.

            With that in mind it's probably best to include some sort of refund policy though. It just gives people that little extra piece of mind and gives the impression you have nothing to hide.
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            • Profile picture of the author Agent 23
              Thanks for the thoughts Will. So I think I'll do what you suggest. I'll offer 10 review copies for a buck. Can I do that before I launch my WSO so that when I launch the reviews will already be in?

              I'm not sure how low I'll start this WSO. There's a recent post talking about this price point issue, something about someone complaining about something being too expensive. The point of the post was that WSOs don't have to be cheap, they just have to be a deal as compared to full price.

              What you say makes sense...about setting a low price to generate interest. However, I worked really hard on this, and it's already a steal at $7 and even $17. I'm not launching today so I'll give your ideas some thought. Thanks again.

              Dennis
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              • Profile picture of the author WillR
                Dennis,

                Originally Posted by Dennis Dz View Post

                Can I do that before I launch my WSO so that when I launch the reviews will already be in?
                If you want the reviews BEFORE you launch then you should read this post:
                http://www.warriorforum.com/warrior-...-reviewed.html

                Originally Posted by Dennis Dz View Post

                The point of the post was that WSOs don't have to be cheap, they just have to be a deal as compared to full price.

                What you say makes sense...about setting a low price to generate interest. However, I worked really hard on this, and it's already a steal at $7 and even $17. I'm not launching today so I'll give your ideas some thought. Thanks again.
                Just remember what the letters stand for:
                Warrior Special Offer

                The idea of the WSO section is people SHOULD be getting an awesome deal. My rule of thumb when setting the price is this. If your customers feel they are being ripped off by the price you are charging then you have set the price too high. If YOU feel you are getting ripped off by the price you are charging then you have set the price perfectly.

                There are a ton of great PLR packages around the WSO section and a lot of them are around the $7-10 mark. Just keep that in mind. If this is something you want to do frequently then people need to feel they are getting an absolute steal from you. This isn't a regular marketplace it is a 'special offers' marketplace.
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  • Profile picture of the author WillR
    Considering you are very new to the forum and have a very low post count I would probably even start it at less than $7 - maybe just a few bucks. People are always going to be reluctant about being one of the first to purchase from a relatively unknown Warrior so help make that decision easier for them.

    Price a set of 10 review copies at a buck or something like that. It will help get the ball rolling and also give you some constructive reviews. I've never been a fan of reviews left by people who have received free copies and I know a lot of other Warriors feel the same.

    Besides, if you're product is good enough you shouldn't need to give away free copies to get good reviews.

    Yes, there are certain buyers of PLR products who will want to see a limited amount of copies being sold so they know it won't end up being saturated but hell, you could easily sell 500 - 1000 and I don't think anyone would be put off by that.
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  • Profile picture of the author Agent 23
    Thanks Will, I just read that link. Just the information I'm looking for.
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