Seth Godin - The man behind Squidoo

If you have been in internet marketing for some time,
you must know who Seth Godin is.

If you are new to internet marketing, Seth Godin's books
should be on your bookshelf (if you have one)

You can download his book "Unleash The Ideavirus" here

This is the excerpt from the introduction of the book.
------------------------------------------------------------------------------------------
If you don't have time to read the whole book, here's what it says:

If you're looking for mindblowing new ideas,you won't find them in this, or any other marketing book.

Guerrilla marketing, 1:1 marketing, permission marketing --these ideas are not really new, but they are thoughtful constructs that let you figure out how to do marketing better.

The fact is, if we built factories as badly as we create advertising campaigns the country would be in a shambles.

This book will help you better understand the time-honored
marketing tradition of the ideavirus, and help you launch
your own.
----------------------------------------------------------------------------------------
If you think this is for you, here is the link.