Why Waste Time on Free Traffic Methods When There is an Easy Button?

24 replies
I read so many posts about people jumping through hoops just to get some free traffic, i.e. blog commenting, article writing, etc. While these tactics may work, are they really worth the time that you put into them?

I have seen people write five articles a day and spend at least a couple of hours a day commenting on relavent blogs. They post their results and are happy with their two to three sales a day. Heck, some are so tickled that they write a PDF about it and sell it as a WSO.

Do these people ever stop to think about their hourly wages? How much time are you sinking into making these handful of sales a day? When you average it out, are you even making minimum wage?

Now think about if you were to use paid advertising to get the same amount of traffic. Once you do the keyword research, it takes very little time to monitor your results and tweak PPC campaigns. Your results will likely be better, as well.

What's that? You don't have the money for a PPC campaign? That's hogwash! You set your own budget. I have started PPC campaigns with $10 and ramped it up as the sales came in. In no time, I was spending hundreds of dollars a day, all from the proceeds from the sales. You can do the same.

Try ramping up your article writing efforts that fast. Unless you are a machine, you won't be able to do it.

The trick to PPC is deciding how much you are willing to spend per sale. Once you find the balance between your cost per acquisition and market reach, then you will be shocked at how easy it is to start flying on autopilot, freeing you up for your next campaign to run simultaneously.
#button #easy #free #methods #time #traffic #waste
  • Profile picture of the author ajwilliams
    Hi Warriors,

    Mr. Rose has a great point. In fact, if you have a gmail account or are registered with google in most any way or you buy printer cartriges or tons of other things, you have been offered up to $100.00 in free adwords money to get you started doing ppc.

    Actually, if you sign up for a hosting account with a good hosting company that has a cpanel, most of them offer some free adwords or other ppc money. Just look at you cpanel, you will find it.

    Plus, there is tons of information about ppc advertising available for free too, courses, pdfs etc. So, it makes sense to take advantage of the information and the free ppc money to see if you have a nack for ppc.

    I am not saying that ppc is the cats meow, but, if you do not try it, you will never know how you can do with it. Please do not go out there and blow a lot of money and come back and blame everyone you thought got you into it including me. Just look for some of the free ppc money and give it a try. If it works for you, good. If not, drop it like a hot potato just out of the oven.

    Good luck with your test run!

    A J
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    • Profile picture of the author Johnny Optimo
      While I completely agree that PPC can be extremely profitable in many niches, I also know that a lot of beginners can waste a lot of money on it if they aren't well educated.

      PPC can be a great part of any marketing campaign but just like any other method I wouldn't rely on it too much. That being said - there's nothing more satisfying that having a profitable adwords campaign, it's like a money machine. I might not call it an "easy button" though, but good post.
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  • Profile picture of the author E. Brian Rose
    Ya, maybe "Easy Button" wasn't quite what I meant. "Easier" is what I should have written.

    There is no way that I am saying that you should jump into PPC blindly. You should certainly do the research, but there is plenty of free courses available online line if one were to Google the topic.
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    • Profile picture of the author Robert Puddy
      Originally Posted by E. Brian Rose View Post

      Ya, maybe "Easy Button" wasn't quite what I meant. "Easier" is what I should have written.

      There is no way that I am saying that you should jump into PPC blindly. You should certainly do the research, but there is plenty of free courses available online line if one were to Google the topic.
      Its not easier...its just different. you have to spend as much time doing research and staying up with google changes than any article writer.

      None of them are really free by the way, but in the case of PPC you have to be continously monitoring statistics tweaking campaigns, and staying on the front foot, and you have to pay as well.

      Once you stop paying you stop producing.

      With the free methods if you stop working, you couldnt stop the traffic if you tried.

      Once you found your cost of aquisition You should be doing both

      having said that no traffic strategy is worth a bean without conversions, thats where the effort should go in, once you have that sorted out then all traffic methods should be used.

      Dont tell me how good you can drive traffic, tell me how good your conversions are
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      • Profile picture of the author Black Hat Cat
        Banned
        More people would use Adwords if Google didn't make it damn near impossible to give them your money.
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        • Profile picture of the author Johnny Optimo
          Originally Posted by Black Hat Cat View Post

          More people would use Adwords if Google didn't make it damn near impossible to give them your money.
          Yeah, I think that's why so many people like Microsoft Adcenter - it takes paypal, and I sell my products through paypal - so it's possible to create some nice self sustaining campaigns there. The traffic doesn't convert as well but the low prices make up for it imo.
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          Warriors,
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  • Profile picture of the author Ron Douglas
    This is an age old argument on this forum. Being that I get traffic both ways, I'll play neutral on this one. I've learned that if you are doing one without the other, you are leaving money on the table. Here are a few other tips:

    - If you really don't have any money, free traffic works but it takes time to build it up. Getting JVs is the best solution if you have something good to offer but you don't have time to build up free traffic.

    - Paid traffic is fast but stops coming once you stop paying. Free traffic is slow but can keep coming for years if you have quality content. If you're making money, you should invest part of your profits in both paid traffic and SEO.

    - SEO is a dream come true when you can get consistent user generated content (just look at this forum).

    - To avoid wasting your time on free traffic, you should test it with paid traffic on a small scale first to see if it's worth pursuing.

    - Whatever approach you choose, always build a list so that your efforts aren't wasted and to enable you to generate your own traffic on demand going forward.
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    • Profile picture of the author Ryan David
      Most of the time people need to rely on free traffic because it's the only cure for their fundamental problem...a bad business model with low margins.

      I'm always for giving something a try with some free money, or even with a low-budget. But when I've seen it practiced, it usually ends up with people just blowing through money.

      But if it opens their eyes to the fact that they need to a) Improve Conversion b) Move up the food chain, then it's probably a good thing.
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    • Profile picture of the author Mary Wilhite
      Originally Posted by Ron Douglas View Post

      This is an age old argument on this forum. Being that I get traffic both ways, I'll play neutral on this one. I've learned that if you are doing one without the other, you are leaving money on the table. Here are a few other tips:

      - If you really don't have any money, free traffic works but it takes time to build it up. Getting JVs is the best solution if you have something good to offer but you don't have time to build up free traffic.

      - Paid traffic is fast but stops coming once you stop paying. Free traffic is slow but can keep coming for years if you have quality content. If you're making money, you should invest part of your profits in both paid traffic and SEO.

      - SEO is a dream come true when you can get consistent user generated content (just look at this forum).

      - To avoid wasting your time on free traffic, you should test it with paid traffic on a small scale first to see if it's worth pursuing.

      - Whatever approach you choose, always build a list so that your efforts aren't wasted and to enable you to generate your own traffic on demand going forward.
      Excellent!

      Great post Ron.
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  • Profile picture of the author SamirRastogi
    If you use image ads, your PPC can drop significantly. I've had click throughs for as little as 1cent. The only downside is that your ads will only appear in the Google network not on the Google search results page.
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  • Profile picture of the author SeanSupplee
    Adwords has been tapped into so much its nearly impossible to make any type of profit from it as an affiliate marketer. The overhead cost for tweaking and setting up a successful adwords campaign is nearly almost always not worth the time. The PPC costs are over inflated because of everyone trying to make money from it. This is why so many go via the free method and tap into the keywords this way. On top of that your article is there for pretty much life or at least longer then any adwords keyword your paying for and all it cost you was a bit of time. Instead of investing my money into PPC id instead invest it into a high quality keyword rich article i would of tapped into anyways and then backlink it etc. While I might not see instant results ill see them from grow as I continue to rank for that keyword all for most likely a lower cost then any PPC campaign. Also PPC cant get me the top rankings on a search engine. While they might be displayed at the top the cost of getting my ads there is huge!
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    • Profile picture of the author Ryan David
      Originally Posted by SeanSupplee View Post

      Adwords has been tapped into so much its nearly impossible to make any type of profit from it as an affiliate marketer. The overhead cost for tweaking and setting up a successful adwords campaign is nearly almost always not worth the time. The PPC costs are over inflated because of everyone trying to make money from it. This is why so many go via the free method and tap into the keywords this way. On top of that your article is there for pretty much life or at least longer then any adwords keyword your paying for and all it cost you was a bit of time. Instead of investing my money into PPC id instead invest it into a high quality keyword rich article i would of tapped into anyways and then backlink it etc. While I might not see instant results ill see them from grow as I continue to rank for that keyword all for most likely a lower cost then any PPC campaign. Also PPC cant get me the top rankings on a search engine. While they might be displayed at the top the cost of getting my ads there is huge!
      I would agree with this. I have a niche that I've been active in Adwords for about 6 years straight. My CTR are great, my conversion rates are REALLY great, and I import the product directly from china so my cost of goods is VERY low. And I market these customers on the backend.

      Even still, it's surprising to me how much the prices get bid up. I know the competitors I'm dealing with. In some cases, I supply them the product they're selling.

      I suspect that a lot of advertisers are not looking at traffic sources individually to determine if it's profitable or not. I do some business with a primary competitor and he advertises all day/every day for a large chunk of keywords. I have a decent handle on his entire funnel and what he's doing. He also has decent rankings in the SERPs. In speaking with him, I got the impression that he just looks at his P&L at the end of the month and if he's making money overall, he's happy.
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  • Profile picture of the author Alex Kage
    Also, Free is Free. Pure profit from free traffic(well minus the time it takes to set it up).
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    • Profile picture of the author Andy Hart
      Originally Posted by Sparda View Post

      Also, Free is Free. Pure profit from free traffic
      It always makes me smile when people call Organic Traffic FREE, in my eyes its far from FREE, you may not be paying per click but your sure as hell paying for it in other ways and sometimes it costs a whole lot more than PPC.

      Andy
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  • Profile picture of the author ChartTraderZ
    I don't agree ...

    Beginners need to practice SEO and learn to convert traffic before going to buy traffic .. not to mention that PPC has very steep learning curve. And you can make a lot of money with free traffic as well .. if you know how to get it quickly.
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    • Profile picture of the author Andy Hart
      Originally Posted by ChartTraderZ View Post

      I don't agree ...

      Beginners need to practice SEO and learn to convert traffic before going to buy traffic ..
      The quicker you get traffic the quicker you can "learn to convert", PPC = instant traffic, SEO not so much (there are exceptions but were discussing beginners here)

      Andy
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      "The only thing thats keeping you from getting what you want is the story you keep telling yourself about why you can't have it"- Tony Robbins

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  • Profile picture of the author iSoftware
    The biggest secret pitfall in the world when it comes to "FREE TRAFFIC" SEO is that people are trying to rank for keywords - that they have no idea will convert!
    Smart SEO
    Step 1 - "invest" money into finding which keywords will convert through ppc...on the different search engine. It makes no sense to try to rank for a keyword on search engine A just because it converted on search engine B. To do it correctly, you need to use ppc to test the converting words on each search engine you're on.....(we're just assuming you're using the big 3 for search traffic)

    Step 2 - Build content around those keywords

    The Way SEO is Done By 90% of Those Chasing "Free" Traffic
    Step 1 = look up some keywords that you think you can rank for based
    on phrase match or allintitle

    Step 2= Just play the numbers game - if enough people come to the site,
    some people will take some sort of buying action

    As Milton Friedman said - there's no free lunch. I echo what Ron said about building the list....

    To be honest, even buying ppc can be a misallocation of resources when it comes to list building.

    If I had it to do all over again, I would have invested that $$ into hiring a CPA network to send me leads not just clicks......

    Why buy clicks when you can buy actual leads?
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  • Profile picture of the author mariomvr
    Originally Posted by E. Brian Rose View Post

    I read so many posts about people jumping through hoops just to get some free traffic, i.e. blog commenting, article writing, etc. While these tactics may work, are they really worth the time that you put into them?

    I have seen people write five articles a day and spend at least a couple of hours a day commenting on relavent blogs. They post their results and are happy with their two to three sales a day. Heck, some are so tickled that they write a PDF about it and sell it as a WSO.

    Do these people ever stop to think about their hourly wages? How much time are you sinking into making these handful of sales a day? When you average it out, are you even making minimum wage?

    Now think about if you were to use paid advertising to get the same amount of traffic. Once you do the keyword research, it takes very little time to monitor your results and tweak PPC campaigns. Your results will likely be better, as well.

    What's that? You don't have the money for a PPC campaign? That's hogwash! You set your own budget. I have started PPC campaigns with $10 and ramped it up as the sales came in. In no time, I was spending hundreds of dollars a day, all from the proceeds from the sales. You can do the same.

    Try ramping up your article writing efforts that fast. Unless you are a machine, you won't be able to do it.

    The trick to PPC is deciding how much you are willing to spend per sale. Once you find the balance between your cost per acquisition and market reach, then you will be shocked at how easy it is to start flying on autopilot, freeing you up for your next campaign to run simultaneously.
    I'm sorry to disagree with this thread. Anyone that has tried ppc or any type of paid advertising knows how dangerous it is if you don't know what you're doing. Not only that but google is not quite friendly to "internet marketers", if it was we wouldn't have seen some famous internet marketers lose their accounts.

    I understand the importance of implementing critical activities, activities that will directly lead to a measurable result, and leveraging time but this is not something that everyone can afford to do.
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    • Profile picture of the author Andy Hart
      Originally Posted by mariomvr View Post

      Anyone that has tried ppc or any type of paid advertising knows how dangerous it is if you don't know what you're doing.
      A few people have commented along the same lines as you, maybe I have read the OP wrong but nowhere that I can see did Brian mention jumping into paid traffic without first learning about it.

      You take the time to learn how to drive traffic via SEO when you first begin so why not instead take the time to learn ppc first.

      Nobody mentioned jumping in blind.

      but this is not something that everyone can afford to do
      I completely agree, I feel this is the main reason people choose "FREE traffic" over paid.

      Andy
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      "The only thing thats keeping you from getting what you want is the story you keep telling yourself about why you can't have it"- Tony Robbins

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    • Profile picture of the author E. Brian Rose
      Originally Posted by mariomvr View Post

      Not only that but google is not quite friendly to "internet marketers"...
      Every person and company that uses AdWords is an Internet marketer. Who are they unfriendly to? Oh, you must mean the Internet marketers that break rules. Ya, Google is unfriendly to them.
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  • Profile picture of the author Alex Barboza
    Do you all think that this principle being discussed here applies to Facebook Ads as well?
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Alex Barboza View Post

      Do you all think that this principle being discussed here applies to Facebook Ads as well?
      Funny you should mention that. Mention "paid advertising" around here, and 90%+ automatically think only of Adwords, and most of those only of the ads on the search pages.

      The principle applies to PPC ads, Facebook ads, Plenty of Fish (I was disappointed to find a dating site), magazine ads, radio spots, whatever.

      And there's enough good information around that no one has to go in blind or lose the rent money.

      For example, how many people even think about using page-targeted image ads on Google's content network (Adsense)? You can pay a low CPM to put your ad on exactly the page you want it on, as long as the publisher accepts image ads (most do) and they haven't blocked you (many don't realize they can).

      On a smaller scale, how about buying a spot on someone's thank-you page after an opt-in? That's paid advertising, and can be extremely well-targeted.

      If people put as much time studying paid advertising as they do into how to diddle Google, we would not see as many ignorant opinions on the subject.

      (And before anyone gets offended, I said ignorant, not stupid. Ignorance can be cured, but stupid is forever.)

      Like many other marketing tactics, advertising isn't an either/or proposition. You can profit from both free and paid advertising.
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  • Profile picture of the author marcuslim
    Ya, so really it's a question of whether someone is willing to invest in time or invest in money. Want instant traffic, then invest in money and pay for it using PPC or solo ads or whatever. It's an investment, but all businesses require investment of some sort. However, free organic techniques are good for the long term. The thing is, is free traffic really free? Not if time is money, so this is something to consider too.
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  • Profile picture of the author Aviator Joe
    Paid traffic for the win. When you track everything correctly it's not hard to see patterns of your campaign performance. After you make a profitable campaign it's usually pretty easy to scale it up (you can literally become rich overnight if you have the funding)

    I also agree with your point that selling WSO's is not the most profitable business however it does feel quite rewarding when you can actually help someone and deliver value with your product
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