21 replies
Hi everyone!

Thought I'd just add this as a tip to your regular business activities. I know it might sound lame, but read a book!

From what I've seen, too many people (for obvious reasons, me included) have started to think of the internet as the one and only source for information, and more specifically, authoritive information. Sometimes they seem to forget that the majority of information available on the internet is because someone is trying to sell something. Not to mention all the content spinners, article rewriters, fluff articles, etc, etc designed to either sell a product, simply feed off of google ads (or other ad networks), etc, etc.

If you buy a book -- they aren't really trying to 'sell' you anything -- because you've already "bought" what they are trying to sell (i.e., the book). Instead you can get really good quality non-hyped information.

Plus, to get a book published, it has to go through certain channels which usually means it has better quality information than joe blow who publishes his random musings on his blog and decides that he is the king and authority on a particular subject, and gets people to believe his way of thinking.

Anyways. Although in this forum there is a lot of good information, don't forget to supplement it with a book! Kinda like taking vitamins with your regular meals! If you are going to be eating greasy hamburgers all day (most content on the internet), make sure you throw in a couple vegetables! (a book).

Cheers,

Johnathan
#book #read
  • Profile picture of the author Matt Bard
    I love going down to the local library and looking through all of that great information just sitting there getting dusty.

    The funny thing is that most of the people down at my library are all on the computers and there is a sign up sheet to wait for your turn while there is just me and a couple of other people actually looking for books.

    Matt
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    • Profile picture of the author Johnathan
      Originally Posted by Matthew Maiden View Post

      I love going down to the local library and looking through all of that great information just sitting there getting dusty.

      The funny thing is that most of the people down at my library are all on the computers and there is a sign up sheet to wait for your turn while there is just me and a couple of other people actually looking for books.

      Matt

      Lol, you are correct...

      Another thing I find amusing is at some libraries here, they have 'public access' computers... so they majority of the people come to the library searching for information -- but they actually sit down at a computer to google the information, spend ONE OR TWO HOURS, get discouraged because they couldn't find what they were looking for... then leave... rather than simply get up, walk around for two minutes, and go 'duh! look at all this information!' and find the book they need...
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      • Profile picture of the author ExRat
        Hi Noah,

        May I suggest Tribes by Seth Godin as a great way to start 2009
        Cheers! Ordered.
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  • Profile picture of the author Noah Fleming
    May I suggest Tribes by Seth Godin as a great way to start 2009. It's one of those books that can change your entire mindset and way of thinking.

    Its the type of book that so many people in this industry could benefit from, especially the big boys.
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    • Profile picture of the author Mike McBride
      Originally Posted by Noah Fleming View Post

      May I suggest Tribes by Seth Godin as a great way to start 2009. It's one of those books that can change your entire mindset and way of thinking.

      Its the type of book that so many people in this industry could benefit from, especially the big boys.
      Agreed! A great little book I've read twice in the two weeks since my last Amazon order arrived. Thought-provoking, inspiring and extremely beneficial as you said.
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    • Profile picture of the author Nathan Hangen
      Originally Posted by Noah Fleming View Post

      May I suggest Tribes by Seth Godin as a great way to start 2009. It's one of those books that can change your entire mindset and way of thinking.

      Its the type of book that so many people in this industry could benefit from, especially the big boys.

      Wasn't Zappos offering a free digital version? If so, I have it...just haven't listened yet :confused:
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    • Profile picture of the author SunCraft
      Originally Posted by Noah Fleming View Post

      May I suggest Tribes by Seth Godin as a great way to start 2009. It's one of those books that can change your entire mindset and way of thinking.

      Its the type of book that so many people in this industry could benefit from, especially the big boys.
      I second that. IM'ers should all read everything from Seth. Maybe there should be a book recommendation thread.
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  • Profile picture of the author Matt Bard
    There are a lot of public domain books you can find there too that have not made it to the Internet yet.

    It's fun to take them home and re-work them into reports and ebooks before they hit the big public domain databases like Project Gutenberg.

    When you see a trend online just pick up the phone and call the library and ask them if they have anything on that subject that is in the public domain. If they do, then run down there past all of the folks on the computers, go home and write up a few reports and by the time you get back to the library you can be selling those books to the people right there on the computers in the library.

    Matt
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  • Profile picture of the author AdamHaroun
    Agreed! Although there's no doubt about the power of information on the internet, we must not neglect the written word!

    A great OFFLINE book that I'm going to be reading is "Secrets f Online Persuasion", which I understand has been getting rave reviews!

    Furthermore, I know that personally I love nothing more than taking some quiet time out of my day to sit with a good book to help me my skills and mindset.

    Although it's a classic; I've read "Rich Dad Poor Dad" more times than I can imagine!
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  • Profile picture of the author Nathan Hangen
    When I saw the title, I thought you were going to talk about this:



    :p

    Well shoot, I didn't want to post the actual video...
    just search for "Read a Book" by DMite
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    • Profile picture of the author Raydal
      Amen! to that brother.

      I've bought more print books than ebooks because they are cheaper
      and likely of higher quality.

      But most people don't like to read (including me, it's a discipline for me) but
      there is no way out of reading. And the more you read the easier it gets.

      It's also good to do a speed reading course.

      Even if you don't read a LOT you should read the classics in your area
      of 'expertise' or interest.

      It's sad to say the percentage of Americans who don't read a complete book
      in an entire year!

      -Ray Edwards
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      • Profile picture of the author Simon Ashari
        Originally Posted by Raydal View Post

        Amen! to that brother.

        I've bought more print books than ebooks because they are cheaper
        and likely of higher quality.

        But most people don't like to read (including me, it's a discipline for me) but
        there is no way out of reading. And the more you read the easier it gets.

        It's also good to do a speed reading course.

        Even if you don't read a LOT you should read the classics in your area
        of 'expertise' or interest.

        It's sad to say the percentage of Americans who don't read a complete book
        in an entire year!

        -Ray Edwards

        Would you be able to recomend any speed reading courses Ray?

        cheers

        Simon
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        • Profile picture of the author ShayB
          I started off this year by going to both of my local bookstoares and buying every Seth Godin book they had.

          Purple Cow
          Tribes
          The Big Moo
          Free Prize Inside
          Meatball Sundae
          And others...

          I also have gotten a few other books. (I read quickly. LOL)

          This is going to be a life-changing year.
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  • Profile picture of the author Kim Roach
    So true.

    As said by Charlie Jones, "Leaders are Readers".

    I just got finished reading an excellent book by Joseph Michelli called "The Starbucks Experience".
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    • Profile picture of the author ExRat
      Hi Mike,

      Agreed! A great little book I've read twice in the two weeks since my last Amazon order arrived. Thought-provoking, inspiring and extremely beneficial as you said.
      I put it with the 'Career Renegade' book you recommended recently and got super saver shipping.

      Cheers.
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  • Profile picture of the author Johnathan
    Mm, interesting. Will check that out.
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    • Profile picture of the author bombdiggity
      Every marketer or would-be marketer should know at least the basics of how psychology works. Learning about the psyche and how people behave in general is a great way to to come up with different marketing ideas, and is good research to see how people may react psychologically to certain methods of marketing. You would be surprised at how much you could learn just by perusing the Psychology section of your local library.
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      • Profile picture of the author Frenzic
        Originally Posted by JoshuaCreighton View Post

        Every marketer or would-be marketer should know at least the basics of how psychology works. Learning about the psyche and how people behave in general is a great way to to come up with different marketing ideas, and is good research to see how people may react psychologically to certain methods of marketing. You would be surprised at how much you could learn just by perusing the Psychology section of your local library.
        Same are for stocks and daytrading stocks. All psyhology (fear, excitement, happyiness) all emotions play a difference therefore many are using robots to trade. This appears in all markets and are mades by person who takes advantages of this.
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  • Profile picture of the author Writing Pete
    Good advice Joshua. I never thought of it that way until now!
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  • Profile picture of the author Loren Woirhaye
    Book-reading is my secret competitive advantage. Since
    many in niches I compete in write like illiterates it's not
    too hard to out-market them - though I still have lots
    to learn so that's why I keep buying and reading... books.
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  • Hi Im From Estonia
    Im Young at age put older up there than people who are at the same age as me
    i like ficion,advanture,horror,reality,estonian writtters

    as most of you know the movie Eragon first i read the book then saw the trailer and said wow how bad it is
    i recomand you to read the 3 books
    eragon By C.Paolini
    eldest
    brisingr

    one series from another author i would set the age limit now to +18 here
    a game of thrones by George R.R.Martin
    also to people who would like to learn something about the arabic culture i reccomand 1001 nights
    Ilias and Troy are also good and sad books read them
    i hope it helps
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