Question for WSO buyers and sellers

32 replies
Hi Warriors,

I recently did a video for a WSO and it bombed out big time. The WSO was selling well without a video sales letter before.

I'm trying to get more data to see why it is the case.

So if you buy WSOs, are you turned off when you see a video?

If you sell WSOs, have you tested videos vs text and what converts better?

Thanks.
#buyers #question #sellers #wso
  • Profile picture of the author laurencewins
    I am personally turned off by videos. I prefer to read material myself than have a video explain things. Then I can reread it and understand it more clearly.
    I generally click off videos very quickly.
    Signature

    Cheers, Laurence. Writer/Editor/Proofreader.
    Visit my site for more info

    {{ DiscussionBoard.errors[4855493].message }}
  • Profile picture of the author WillR
    You are in a very crowded marketplace when selling a WSO. People are usually contemplating the purchase of a number of different WSO's at any one time. By having a video you are making the decision to purchase your product harder for them so they are more likely to move on elsewhere. If you are going to use a video then I would also be sure to have a text version of the sales page available as well.

    I've found that you don't need much sales copy on the WSO forum. The audience here does not need to be 'warmed up' like they would elsewhere - they are on a make money forum. Just get straight to the point, tell them what you got, what it will do for them, and how much it costs. Don't overcomplicate things. If you do, you won't get the sale.
    {{ DiscussionBoard.errors[4855524].message }}
    • Profile picture of the author JDArchitecture
      It may not have been the fact that you had a video, it may have been the quality of the video.
      {{ DiscussionBoard.errors[4855553].message }}
    • Profile picture of the author daxcheng
      Thanks Laurence and Will,

      I see what you both mean. Makes sense why it didn't work.

      Will,

      The WSO has the video on top then the text copy below it.
      Signature

      Warmest Regards
      Dax Cheng
      writing-business-letters.com

      {{ DiscussionBoard.errors[4855554].message }}
  • Profile picture of the author trishacupra911
    Maybe it's partly because the first frame I see doesn't seem to make sense combined with the title.
    {{ DiscussionBoard.errors[4855662].message }}
  • Profile picture of the author Rankomatic
    Yeah, I can read faster than I can watch a video. I think you will find most people would rather skim read a page as opposed to watching a vid.

    Now with that in mind, make sure your main selling points/benefits are bolded/stand out.

    Just my 2c worth.
    Signature
    New Niche's With AMAZING Low Comp Keywords
    Get Your First One FREE
    {{ DiscussionBoard.errors[4855673].message }}
  • Profile picture of the author Coby
    I stopped watching after it said it was featured as WSOTD when you just said it bombed... now I'm confused (but - to be fair - it's not hard to confuse me :p)
    {{ DiscussionBoard.errors[4855680].message }}
    • Profile picture of the author daxcheng
      Hi Coby,

      I can't discuss the video. I Did a HUGE mistake by posting the video here. I'm very sorry I did that.

      No reference to the actual WSO will be made here.
      Signature

      Warmest Regards
      Dax Cheng
      writing-business-letters.com

      {{ DiscussionBoard.errors[4855781].message }}
      • Profile picture of the author Marian
        I seem to be little tired by watching all the videos, especially the latest "guru" trend videos. It doesn't work on me and the only one I accept is some kind of instructional video when it helps. About 90% other videos are simple waste of time for potential buyers and waste of money for sellers.

        Marian
        {{ DiscussionBoard.errors[4855798].message }}
  • Profile picture of the author daxcheng
    Hi Marian,

    I think this is true in the IM world. If the product is not targeted at newbies, video will not work.

    On a side note, PDF reports seem to be on the way back and the new thing is the auto webinar. I think the auto webinar will stop working sometime in the future too. When I register and I see many times, I already know it is not live.
    Signature

    Warmest Regards
    Dax Cheng
    writing-business-letters.com

    {{ DiscussionBoard.errors[4856131].message }}
  • Profile picture of the author Karen Barr
    I loathe sales videos. The only time I want to see a video is for instructions, and 9 times out of 10 I'd rather read a written tutorial with screenshots, if necessary.

    I especially hate when the video narrator/presenter talks at about half the speed I generally talk, which is approximately 30% the speed I can read. So it takes a 10-minute video to get through information I could have read in 2 minutes. And time is money!

    I know some people love video, but I don't think the WF is the right venue for it. We are all busy people!


    Also take into account that many people have hearing problems which makes it much harder for them to access a video as opposed to written content.
    {{ DiscussionBoard.errors[4856150].message }}
  • Profile picture of the author ardley216
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[4856158].message }}
    • Profile picture of the author Daniel Evans
      I'm not a fan of videos neither for the same fact that I can read much faster than someone can speak. I'm really turned off by bog standard Movie Maker text too. Assuming I ever click "play" I immediately click "stop" when I see this.

      I do understand how some people might just want to kick back and listen to something though and it's always good for a seller to introduce themselves.

      Most people are pressed for time though - if not anxious to see what else is out there whilst skimming through threads, so maybe video and text is best to cover both preferences.
      {{ DiscussionBoard.errors[4856210].message }}
  • Profile picture of the author sbucciarel
    Banned
    I don't have the time, the inclination, or the bandwidth to watch videos ... at all. I can read through a text sales page very fast to make a decision on whether or not to buy.
    {{ DiscussionBoard.errors[4856238].message }}
  • Profile picture of the author Rukshan
    I hate videos. Because PDF is easy to access. When I want to skip some basic stuff in the product, Simple I can scroll to the useful content.
    Signature

    {{ DiscussionBoard.errors[4856304].message }}
  • Profile picture of the author Audrey Harvey
    My days (and evenings) are pretty full, and I don't have time to sit and watch a video. I'm like Suzanne, I'd much rather read a sales page. I also tend not to purchase wso's that are only videos for the same reason.
    {{ DiscussionBoard.errors[4856315].message }}
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by daxcheng View Post

    So if you buy WSOs, are you turned off when you see a video?
    Yes ... completely and immediately. I don't look.

    I suspect that in the "IM advice niche", video perhaps loses a lower proportion of people than it does in any other niche, and that using it for WSO's isn't therefore quite as clear-cut a mistake as it would be elsewhere, but I'm still very turned off, myself.
    {{ DiscussionBoard.errors[4856353].message }}
  • Profile picture of the author sal64
    Never watch them. prefer to read.

    WSO browsers tend to be skimmers as they have no real idea what product they want, so your pitch has to short and to the point.
    Signature
    Internet Marketing: 20% Internet - 80% Marketing!
    You Won't See The Light Until You Open Your Eyes.
    {{ DiscussionBoard.errors[4856357].message }}
  • Profile picture of the author ankur sharma
    I will suggest, probably do a shorter video. May be 1 minute in total and put up bix text above video "Watch my 1 minute presentation". I do not have any data to prove this works, neither i know. But, from my personal experience, if i know video is going to be one minute long, i prefer to watch video rather than read text.
    {{ DiscussionBoard.errors[4856471].message }}
  • Profile picture of the author NicheMagic
    Originally Posted by daxcheng View Post

    Hi Warriors,

    I recently did a video for a WSO and it bombed out big time. The WSO was selling well without a video sales letter before.

    I'm trying to get more data to see why it is the case.

    So if you buy WSOs, are you turned off when you see a video?

    If you sell WSOs, have you tested videos vs text and what converts better?

    Thanks.

    I dont like videos to be honest. I much rather a PDF as i can read it in work without disturbing others. Also i can read it on my iphone/ipad
    {{ DiscussionBoard.errors[4856520].message }}
  • Profile picture of the author WillR
    The problem with using a sales video is that you only have the beginning of the video to catch someone's attention. The video starts and unless those first few seconds grabs their attention, they'll stop the video and off they go.

    The advantage of having a text sales presentation is that even if the headline only slightly interests them, they can still scroll right down the page, through the whole sales message, and look for anything that jumps out at them and grabs their attention. So you have a lot more chances of pulling them into your sales presentation when using text.

    I also think people prefer to have control over the sales pitch which is not something you have when watching a video. In a video the feeling is more like the sales pitch has control over you.

    P.S. For those complaining about slow tutorial videos they receive in their products, etc, go and download the free VLC media player and you can then speed up your videos and get through them much faster.
    {{ DiscussionBoard.errors[4856771].message }}
  • Profile picture of the author daxcheng
    Hi Everyone,

    Thanks for posting. The result so far

    WSO without video = 16
    WSO with video = 1

    I think I know what to conclude. Unless of cause the guys that like videos are not saying anything?

    Thank you all.
    Signature

    Warmest Regards
    Dax Cheng
    writing-business-letters.com

    {{ DiscussionBoard.errors[4857284].message }}
    • Profile picture of the author Alan Petersen
      Originally Posted by daxcheng View Post

      Hi Everyone,

      Thanks for posting. The result so far

      WSO without video = 16
      WSO with video = 1

      I think I know what to conclude. Unless of cause the guys that like videos are not saying anything?

      Thank you all.
      Big leap with such little data.
      Signature
      {{ DiscussionBoard.errors[4857471].message }}
      • Profile picture of the author Kay King
        Was this outsourced to you?

        Trying to figure out how you have a WSO when you aren't in the War Room.
        I thought it was perhaps freelance work - but then you posted results of the WSO so now it's confusing me.

        As for videos in sales pages - I don't watch them at all.

        kay
        Signature
        Saving one dog will not change the world - but the world will change forever for that one dog.

        You should always be yourself...unless you can be a Unicorn. Then you should always be a Unicorn.
        {{ DiscussionBoard.errors[4857518].message }}
  • Profile picture of the author Adam S. Cochran
    Personally for me it depends greatly on the quality of the video. If it is a blogger looking at a camera I'm gone. If it is a very professional decided sales commercial you'll have just enough time to give me an elevator pitch (30 seconds tops). If you want to try and get my attention with a video that's great, but instead of replacing the text - compliment it.
    {{ DiscussionBoard.errors[4857299].message }}
  • Profile picture of the author mattlaclear
    I have only purchased one product that was being pitched via a sales video in the entire 16 years I have been working online. Which product was it? The Best Spinner. Getting to see the product in action sold me big time.
    Signature

    When it comes to SEO, there are zero dumb questions. Find the answers you need in our SEO FAQ section. If I don't address your question there, send me a pm and I'll answer it that way.

    {{ DiscussionBoard.errors[4857353].message }}
  • Profile picture of the author Rod Cortez
    Originally Posted by daxcheng View Post

    Hi Warriors,

    I recently did a video for a WSO and it bombed out big time. The WSO was selling well without a video sales letter before.

    I'm trying to get more data to see why it is the case.

    So if you buy WSOs, are you turned off when you see a video?

    If you sell WSOs, have you tested videos vs text and what converts better?

    Thanks.
    Dax,

    Professionally and socially I'm a very busy person, so I prefer text because with text I can skim and scan the copy. I have my brained trained to read this way and make quick decisions on whether I'm purchasing or not.

    Video doesn't turn me off, I just choose not to watch it unless it's something that is going to be critical to my business, which doesn't happen very often. I had 3 offers this week sent me in 3 different niches and they were all video only sales letters, I didn't bother watching them. There are exceptions to this rule such as watching a product or service demo, but even then it's got to be something I'm looking for.

    I've never used video in any of my WSOs, however, in my non-WSO websites, the ones that incorporate video and text have converted the best for me.

    RoD
    Signature
    "Your personal philosophy is the greatest determining factor in how your life works out."
    - Jim Rohn
    {{ DiscussionBoard.errors[4857393].message }}
  • Profile picture of the author Michael Mayo
    I've never tried to use a video sales letter in a WSO although I have
    used video to demonstrate the simplicity of my software in addition
    to my sales letter.

    If people read the sales letter and are interested then a short video
    demonstration can be the tipping point that makes the sale.

    Have a Great Day!
    Michael
    {{ DiscussionBoard.errors[4857453].message }}
  • Profile picture of the author tpw
    In the absence of sales copy, the video does worse than text.

    Combined with sales copy, video helps you to sell more units.



    In this thread, it is almost universal that people prefer to read sales copy than to watch video.

    From what I have seen, that only indicates that the persons so far reading this thread are people who prefer to read.

    The reality is that some people prefer to read sales copy. Other people prefer to watch video. And some people prefer to watch and read.

    In a forum setting such as this, most people prefer to read, but there are a number of people who still prefer watching videos.

    You provide sales copy to reach the majority, and you add video to give you the opportunity to reach those who prefer not to read.



    Now, with this having been said, sales copy is only as effective as the story on the page. And video is only as effective as the story on the video.

    I could say the words on the page or the words in the video, but I don't believe that it is the words that sell, but rather the stories that sell.

    Ineffective sales copy and ineffective sales videos are simply that, ineffective.



    Our experience has shown that videos do help the sales of a product, but we keep videos generally under 90 seconds. We only use videos as a teaser for the sales copy.
    Signature
    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
    {{ DiscussionBoard.errors[4857567].message }}
  • Profile picture of the author Paul Myers
    Under what username was this WSO posted?

    You're not a War Room member, so you didn't post it under this account...


    Paul
    Signature
    .
    Stop by Paul's Pub - my little hangout on Facebook.

    {{ DiscussionBoard.errors[4857575].message }}
    • Profile picture of the author tpw
      Originally Posted by Paul Myers View Post

      Under what username was this WSO posted?

      You're not a War Room member, so you didn't post it under this account...


      Paul

      LOL

      I wondered if you would catch that. :p

      Reading the other comments, it would seem like he had posted the link to it originally, then edited his post.

      I don't know if you can see it in the original version, but (trishacupra911) and (Coby) seem to have seen it, before he removed the link.

      You might want to hit them on PM and have them check their history to get you the URL.

      When I caught that, I figured he originally posted it on a now banned account.
      Signature
      Bill Platt, Oklahoma USA, PlattPublishing.com
      Publish Coloring Books for Profit (WSOTD 7-30-2015)
      {{ DiscussionBoard.errors[4857746].message }}

Trending Topics