Something I'll NEVER understand about certain niches (help me out here - mindset)...

45 replies
Ok, here's the best way to explain this -- with an analogy...

Maybe some of you know who "Vilad" (sp?) is. He's this Israeli exercise guru who came to America + struck it RICH. He has this exercise TV SHOW where he does the workouts on the beach in Hawaii.

Here's the thing, the show has been on the air (presumably 1x/week) for TWENTY-FIVE YEARS! How can this be? If workout (show) #3 will get you fit, how in the world does that episode differ from episode #33, or episode #303?!?! I mean, what could POSSIBLY be the reason to watch the show more than MAYBE 6 times? How many possible variation could there really be!?!?!

How is it possible to interject enough COMPLEXITY or variation in something so basic? It' like, how long would my new show called "How to Walk" last?

Same thing with niches. I saw a webinar with a very prominent marketer who has a blog about meditation. He says he has PLENTY of subscribers + followers, etc. I beleive him. But what I can't wrop my head around is this -- if you know how to meditate, you know how to meditate. Where in the world do "endless variations" or "more stuff you need to know" on an ONGOING basis?

If some had approached ME to invest in such a niche in the form of an ongoing blog with constantly updated "fresh" content, I laugh them out of the room, saying, "What IN THE WORLD am I going to tell them (the followers) after the 3rd day?!?!"

I have no doubt the Dr. K's blog does quite well. I just don't get the mindset of that type of niche. I see that as a flaw IN ME. I can see how my own blind spot in this regard could easily cause me to miss out on niches that are perfectly profitable!

Any thoughts on this topic?

-- TW
#mindset #niches #understand
  • Profile picture of the author Dan C. Rinnert
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  • Profile picture of the author d0rhk
    Well do you think the same people are going to be watching the tv show every week for 25 years? No.

    People will find out about the show year later, or tomorrow even though its been on for years.
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    • Profile picture of the author TimothyW
      Originally Posted by d0rhk View Post

      Well do you think the same people are going to be watching the tv show every week for 25 years? No.

      People will find out about the show year later, or tomorrow even though its been on for years.
      Yes, but that's still no reason to *produce* 693 *different* episodes -- is it? How different can one episode possibly be from another?!?!

      So, with a niche like meditation -- how can I possible crank out fresh new content constantly? Makes no sense to me.

      I suppose if I go to a bookstore there will be a bunch of BOOKS about meditation. But what do they all say? Are there books about "How to walk?" I don't get it.

      Maybe I should start a daily updated blog called, "Yes, This Is a Pineapple."
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      • Profile picture of the author TopKat22
        Originally Posted by TimothyW View Post

        Yes, but that's still no reason to *produce* 693 *different* episodes -- is it? How different can one episode possibly be from another?!?!

        So, with a niche like meditation -- how can I possible crank out fresh new content constantly? Makes no sense to me.

        I suppose if I go to a bookstore there will be a bunch of BOOKS about meditation. But what do they all say? Are there books about "How to walk?" I don't get it.

        Maybe I should start a daily updated blog called, "Yes, This Is a Pineapple."
        If there were a group of people obsessed about pineapple and new people wanting to know about pineapple all the time then you would be onto something.

        It isn't about what you think is logical, it is about supply and demand. If people want something, selling what the people want is profitable.

        Many people obviously want this or it wouldn't be going on.
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        • Profile picture of the author TimothyW
          Originally Posted by TopKat22 View Post

          Many people obviously want this or it wouldn't be going on.
          I agree! The proof is in the pudding -- you can't argue with success.

          That's why I say, it's my own blind spot.

          Cheers.

          -- TW
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          • Profile picture of the author ExRat
            Hi TimothyW,

            With each year of experience a) getting fit b) presenting a programme, the person doing it gets wiser and better at it and updates their routines based upon new discoveries within the niche, perhaps putting their own spin on what other people are doing - using years of experience to do so - in other words, combining his experienced viewpoint with new ideas that are hot/trending.

            About 25 years ago, it was all about biceps and chest (for men) to the best of my memory.

            Nowadays, it's all about abs/core - as far as I can tell.

            In other words, the customers are constantly changing their minds (based on what's trending) about what they want/demand.

            Good salesmen cater to those wants - for a lifetime, if they're good enough and nimble enough to change with the trends.
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  • Profile picture of the author CMCarlin
    Yea, that's definitely a limiting mindset. As for the exercise show, though I've never seen it, people who are obsessed about exercising want to constantly feed their mind.

    People who like a topic like to talk about it or read about it. So that's where a content provider and the reader/viewer fit together. Both parties help each other, in a way.
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  • Profile picture of the author TopKat22
    Yes, I would say it is your own blind spot that you don't see the obvious of this.

    They would not continue if it wasn't making money.

    There are always new people entering into hot or best selling niches.

    Also, even people who totally know all about what to do and how to do it like to have a support or something to watch or read that keeps them on track, you might say or reminds them to do what they already know to do.

    With your blind spot mindset way of thinking, most of the money making shows would not be on. Hasn't every recipe ever made been made millions of times by tons of chefs and yet the Food Network is still doing great and it is an entire network not just a single show.

    And recipe sites online are doing very, very well.

    I hope this helps you see that it is you that needs to change because you are probably leaving money on the table.

    :-)
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  • Profile picture of the author sbucciarel
    Banned
    Regarding the exercise show, I'm sure new viewers find it often. But the ones that watch it over and over ... that's how exercise is. Misery loves company. A lot of people like to exercise "with" someone, even if that someone is on a TV show. Same with Richard Simmons ... women loved his show and it motivated and energized them to exercise along with him.

    Since there are probably thousands of books on meditation, I'm sure someone can come up with a lot of content for meditation, even if it's saying the same thing slightly differently.
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  • Profile picture of the author Mar
    The other padding in tv shows like this is the "guest interview" - where avid viewers can find out the exercise regimes of the newst, latest, hippest, most popular starlet. I'd be shocked if you told me that the TV show in question didn't recourse to bringing in guests to add instant content to the weekly mix of content.

    It's gotta be much easier using someone else's problems, ideas, regimes to pad out the weekly recipe ...

    Mar
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  • Profile picture of the author AmandaT
    When it comes to your example, meditation, there is actually a lot to write about. There are tons of techniques that are better for different people. You can talk about different visualizations, how different environments effect your meditation... there is a lot to talk about it most any niche. You just need to dive in and learn enough about it.
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  • Profile picture of the author Yogini
    I am not familiar with this tv show, but I have been going to the same yoga class for about 10 years weekly or every other week. The warm-ups are the same, but each week the set is different, the meditation is different and also different quotes are given during the relaxation. I have gone through periods where I just do my own practice at home but find I don't push myself as much. It is much easier to cheat when you workout at home- you don't hold the poses as long or you cut the whole time out and stop the dvd early.

    I have taken the training both he and his wife offered and teach myself, but still get a lot out of his classes. A true teacher is always expanding his own knowledge. When my teacher returns from India, there are lots of stories as well as a new intensity introduced into the class.

    Also, classes on meditation and yoga are useful regularly because it's easy to fall into inner dialogues based on issues from work or family life that can cause you to lose your center.

    Debbie
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  • Profile picture of the author aradea
    When every day we are watching the same movie,it's just like we eat bread every day...boring
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  • Profile picture of the author R Hagel
    Originally Posted by TimothyW View Post


    How is it possible to interject enough COMPLEXITY or variation in something so basic? It' like, how long would my new show called "How to Walk" last?
    How to Walk for Heart Health

    How to Walk to Lose Weight

    How to Power Walk

    Walk Before You Run: How to Get In Shape

    Should You Wear Ankle Weights When You Walk?

    Mall Walking: Good Winter Exercise or Just Annoying?

    Fitness Walking With Snow Shoes

    Treadmill Walking Versus Hitting the Pavement: Which is Better?

    Hiking Vs. Pavement Walking: Which is Better?

    Quad-Building Lunge Walks

    How to Tone Your Calves While Walking

    How to Tone Your Hamstrings While Walking

    How to Firm Up Your Butt During Walking

    How to Increase Your Walking Heart Rate

    The Benefits of Variable Intensity Walking

    Holding Yourself Accountable: Get a Dog

    Holding Yourself Accountable: Get a Walking Partner

    How to Stay Motivated to Keep Walking

    Does Walking on an Empty Stomach Burn More Calories?

    How Many Times a Week Should You Walk?

    How Long Should You Walk?

    The Importance of Hydration During Long Walks

    How to Keep Your Walking Routine Fun

    Walking on a TreadClimber: Does It Work?

    Which is Better: The TreadClimber or Treadmill?

    Which is Better: The Treadmill or Elliptical?

    What Are the Best Shoes to Wear While Walking on Pavement?

    What are the Best Shoes for Hiking in the Woods?

    Can Special Shoes Really Tone Your Butt?




    ... And on and on. The above doesn't even include topics like learning how to walk after a stroke, after a broken leg, after a toe amputation, after getting a prosthetic leg, etc. Here I just focused on one market -- getting in shape with walking.
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  • Profile picture of the author John Romaine
    Ive been lifting weights for 15 years, and Im still learning
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  • Profile picture of the author Nicola Lane
    This reminds me of the old joke about a child on his second day of school, who said to his mother: "What do you mean |I have to go to school again - I went yesterday!"

    Fitness is evergreen for a reason - it is not something you do just once, you have to keep exercising to stay fit!

    So people need to be motivated to keep going, learn new ideas and techniques, and just switch up some of the old stuff so they don't get bored!

    How to walk wouldn't work very well - you only need to learn that once and one technique will last a lifetime. But fitness and meditation need to be done every day, and varied - there is lots to say there.

    Hope that helps.
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  • Profile picture of the author cashcow
    It's interesting that both of your examples are for something that people do every single day.

    So, naturally if you are doing something every day, you want different routines to keep you from getting bored.

    I have seen the exercise guy you are talking about (I think it is Gilad ?) and done quite a few of his routines. The thing is that they are all a bit different. Keeps you from getting bored.

    With meditation, there is actually a lot more that can be done. You can do various types of meditations. There's not just 1 way to meditate, there's actually endless material there or your meditation guy to make recordings/articles on.

    So, the people in your example are thinking "What can I do for my subscribers that's a bit different to help them enjoy their experience even more". Instead of thinking "Why would anyone want more than 1 video on exercise/meditation". See the difference?

    Lee
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  • Profile picture of the author Mark Singletary
    Regarding pineapples, there are hundreds of informative articles/tips/shows you could do.

    Medical aspects: it helps cure this, that, and the other; provides vitamin _____ and these ____ mineral
    Recipes: One site lists 137 recipes that include pineapple but I'm positive there are many more
    How to store them
    How to grow them (how much water, how long it takes, what fertilizer to use, etc.)
    Weird uses for them (13 things you can do with the skin or whatever)
    Different varieties of pineapple in different countries
    What to do if bugs attack them while growing them
    Alcoholic and other drinks you can make using pineapple
    Etc. Etc. Etc.
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  • Profile picture of the author steven sanderson
    Remember that a new customer is born every minute in this very large world we live in !!

    Its also very true that the mindset of say someone who is interested in meditation would most likely be interested in not only all aspects of meditation but 99.9% of all the sub niches of meditation, visualisation, mind over matter, law of attraction, kabalah, relaxation, auto suggestion, etc etc, and we have not even touched on the history of all this meditation stuff, if your market is hot on this then they will most likely be hot on a lot of other things you could offer, Oh, and whilst you have been working on all this content another 100,000 new prospects have been born into your niche !!

    All the best,
    Steven.
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    • Profile picture of the author Azarna
      1 - Which is more attractive to a potential viewer 'New episode!' or 'Repeat'?

      2 - How do you know he hasn't really just rehashed the routine from episode 5 as episodes 122, 230 etc? Who would have watched them all AND remember anyway?

      3- Is there an increase in perceived value of contents in saying 'This show has been running for 25 years!'?

      4 - Would he not be appealling to a different market now he is 25 years older?

      5 - That is a LONG time to build up a recognised brand, plus all the gubbings that go with like books, tshirts, boot camps, sponsorship of vitamins or whatever.

      6 - There will be a continual supply of new viewers who think it very fresh, just as older viewers may be thinking 'this is getting stale' and stopping.

      Yes, I think it is will in his interest to keep going as long as he can.
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  • Profile picture of the author bizzie73
    Do you mean Gilad?

    He has like a thousand different exercise videos, yet they're all the same!

    To answer your question: people are suckers.
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    • Profile picture of the author Ralph Moore
      You might be asking the wrong questions.

      Not everyone that watches a guy working out is interested in just exercise.

      Right ladies?

      Seriously, there are a lot of reasons people watch essentially the same thing day after day, year after year. Think soap operas. To me and you, it might be the same old thing. To people who watch them every day, it is different every time.

      And people like routine and by having a set time and place, they are more likely to 'show up' for that half hour or whatever.

      It is a LOT easier to commit to 1/2 hour per day, three times per week than to commit to 'getting fit'.
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    • Profile picture of the author JohnMcCabe
      As far as the exercise show goes, does the fact he does the show from a beach in Hawaii mean anything to you?

      If I was still in Nebraska, and it was -30 degrees out, would a workout show from a tropical beach be appealing, even if I'd seen it before? You betcha...

      If this is the show I'm thinking about, the tropical setting isn't the only eye candy, either. The one I'm thinking of featured the instructor leading a handful of very fit, very attractive men and women in skimpy (but tasteful) workout gear through the routine. There are probably frat houses that watch without worrying about the exercise.

      There's more to this than simply the series of exercises, which could be demonstrated once from a sterile gym/studio. It is all about creating an experience that people WANT to repeat. "Exercising on the beach" is this particular experience...
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  • Profile picture of the author busybusinessman
    A simple answer to this question is another question: why do people buy the same magazine for years? It's because they are interested in that subject that the mag concentrates on. In fact they are obsessed with that subject. Look at women's mags in particular. They are simply brilliant at giving the same topic a new angle. If you want to be a successful internet marketer it is absolutely essential that you develop the same mindset.
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  • Profile picture of the author art72
    While I'm not 100% sure if it's been said already, I think of it like this:

    People jump into internet marketing all the time. At first, many think the solution th ey seek is some "ancient secret recipe" that will deliver them from their specific ailment. In this business, we can easily read through the forum here alone, and see the same [exact] questions asked and answered a million times over.

    Sure, this is an indication that there's and endless supply of new visitors who like "us" stumbled upon something beneficial here in this very forum.

    There too, the success rate of most IM'ers is less than 10% according to statistics, which implies; most people DO NOT take action. Then there's those who DO, but explore the wrong path, as is common with those 'buying' the "1-click to riches" BS!

    I read a thread whereby a person made mention they had bought over $8k in various IM products, while some of us are content with a few "Top Notch $7 WSO's and a War Room Membership for $37!"

    It's great to see 'inside' another persons mindset, as I was literally 'paralyzed' by information overload (*still am a little bit...LOL) - but I thought I needed to be ready for 1,000,000 visitors and I'd be like these "Super GURU's" if I were to run and manage a successful business.

    With only 7 months in, I can honestly say, I finally started settling down, and thinking logically. whereby, it starts by selling 1 product to one person at a time. If it's a "HOT" niche as are the 2 the OP mentioned above, I believe a complete newbie can have great success with a "smart" marketing plan.

    The irony is, in IM we have a "global' reach and a massive audience larger than TV or any other platform available.

    The Dog Whisperer is another prime example of what good marketing can do, but I think the focus needs to be on delivering quality, and with that said...avoid spinning anything, as that is BAD advice!

    All the Best,

    Art
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  • Profile picture of the author TimothyW
    RE: the guy in Hawaii w/ the exercise show that's been on air for 25 years...

    I see what you're saying about people wanting variety -- but really, I wonder how many of his "fans" would even notice if there were really only 22 different shows, instead of 922 different shows. I mean, there's variety -- then there's VARIETY. I don't think his fans would know the difference! Therefore, there's no real reason to actually PRODUCE 922 different episodes!!!
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    • Profile picture of the author ExRat
      Hi TimothyW,

      Originally Posted by TimothyW View Post

      I don't think his fans would know the difference! Therefore, there's no real reason to actually PRODUCE 922 different episodes!!!
      Blind spot again.

      He's probably getting paid per episode.

      If they release a DVD box set to his fans - THUD!
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      • Profile picture of the author TimothyW
        Originally Posted by ExRat View Post

        Hi TimothyW,



        Blind spot again.

        He's probably getting paid per episode.

        If they release a DVD box set to his fans - THUD!

        Yes -- I see it from that perspective. I'm just saying there's no way the viewers could possible know whether there truly are 933 episodes, or if there's only 33 -- with all of them duplicated many times + all randomly shuffled together for a total of (seemingly) "933" episodes. Even if they are all different, there's no way for the consumer to know there are. There's also no way having 933 episodes, instead of just 33, could possibly make ANY DIFFERENCE to the end-user, in terms of becoming any healthier.

        6 episodes yields the same health benefit as 933 episodes!

        If the Canadian Army Exercise Training booklet (45 pages) will get you physically fit -- having 2,495 other methods will not get you any "fitter." There's no reason to solve these "problems" 112 different ways.

        Once a "problem" is solved -- there's no reason to try to get it "solved-ier!"

        No?
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        • Profile picture of the author ExRat
          Hi TimothyW,

          Originally Posted by TimothyW View Post

          Yes -- I see it from that perspective. I'm just saying there's no way the viewers could possible know whether there truly are 933 episodes, or if there's only 33 -- with all of them duplicated many times + all randomly shuffled together for a total of (seemingly) "933" episodes. Even if they are all different, there's no way for the consumer to know there are. There's also no way having 933 episodes, instead of just 33, could possibly make ANY DIFFERENCE to the end-user, in terms of becoming any healthier.

          6 episodes yields the same health benefit as 933 episodes!

          If the Canadian Army Exercise Training booklet (45 pages) will get you physically fit -- having 2,495 other methods will not get you any "fitter." There's no reason to solve these "problems" 112 different ways.

          Once a "problem" is solved -- there's no reason to try to get it "solved-ier!"

          No?
          No mate, I totally disagree.

          Can I ask you - are you into personal fitness at all?

          If the Canadian Army Exercise Training booklet (45 pages) will get you physically fit -- having 2,495 other methods will not get you any "fitter." There's no reason to solve these "problems" 112 different ways.
          There's every reason in the world to solve it 112 different ways, and the gazillions of expensive magazines, study courses, personal trainers, DVDs, training aids (not a conclusive list) appear to prove it, along with the growing number of people (it appears that way to me in the UK) who are taking control of their personal fitness and gradually becoming more educated, due to the growing amount of information available and the easy, instant access to it.

          What are people getting physically fit for?

          a) they have one of many specific health issues, with a fitness regime prescribed as part of the cure - each one needs a different regime - heart problems, muscle-injury rehabilitation, weight loss, mental-health issues, post-pregnancy (just to mention five) all require very different regimes.

          b) vanity reasons

          c) upcoming exertions (such as military or sporting events)

          These are just off the top of my head and it's not even close to a conclusive list.

          Each week, new discoveries are made.

          Example - a decade ago, I didn't know what a swiss ball/gym ball was.

          Now you can build a career around one cheap piece of equipment. The amount of ways to use this has gone ballistic (pun intended) as more and more people experiment with it, to try and get ripped abs/strong core. You can get almost totally toned all over using that one piece of kit. I know about 30 different exercises for it and I've barely spent any time looking.

          I've seen people who've learnt to transfer many of the typical free weight and aerobic activities onto the ball, whether it's using the ground in combination, or kneeling or even standing on it - the latter takes months to achieve (just to stand on it, without doing anything else) and you'll develop the skills, balance and the core strength of a tight-rope walker.

          If you didn't know, a gym ball is simply a pumped up ball, around 55-75cm - like a space-hopper without ears.

          There's also no way having 933 episodes, instead of just 33, could possibly make ANY DIFFERENCE to the end-user, in terms of becoming any healthier.
          With the utmost respect, the above is just closed-minded nonsense. You're just spouting off an opinion without doing one minute's research and without knowing what you are talking about.

          Sorry to be so blunt, but it's clearly true.
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  • Profile picture of the author redfieryheart
    If you focus on the same keyword everyday I understand your dilemna but boy keywords and keywords phrases are limitless, combined it with some variations, use Adword Keywords tool from Google and you will see that endless topics are out there.
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  • Profile picture of the author Mark Singletary
    Timothy, your thread here is quite ironic considering this is the 32nd post and you yourself have posted several times all about a simple question.

    Are you saying that everything past the first response to your question is a waste of time and doesn't make any difference as far as talking about this situation?

    Are you saying that one question, one answer is all we need?

    That would certainly cut down on the need for a forum such as this - take the 307,313 threads and 3,986,402 posts in this forum and condense it to 10-15 threads. If that's all we need to learn on how to make money and the extra 307,300 threads are all waste of time, energy, etc. and make no difference - we should just read those 10-15 threads and never contribute here again - after all it's all been said and done once? We can just delete everything else and be good?

    Mark
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  • Profile picture of the author Jeff Walker
    I'm not going to argue with the OP, since so many of you are doing such a great job making excellent points. The only thing I would add is that I bet this exercise guru has evolved a LOT over all those episodes. I'm sure his message, his methods, and his presentation is vastly different than it was when he started. There's no way they could replay an episode from 25 years ago and not have it be immediately apparent that the show is not current.

    So that aside, I will just point out that as product producers, many of us tend to fall into the OPs way of thinking - because almost all of use get sick of our own marketing long before our prospects do.

    I'm not familiar with the exercise guru in question, but it sounds like he's done an incredible job of keeping his eye on the ball. He's got a product (his TV show) that has got to be profitable (otherwise he wouldn't still be on the air) and a product presumably getting results for people - so he keeps on riding that horse. Good for him.

    On the other hand, there are tons of people who have a nice product... and they simply assume that their market is "over" the product. Or that the market is "over" their marketing. So they leave a successful product behind and go try some new unproven thing.

    Again: you will get sick of your marketing long before your market does.

    I learned this lesson very clearly back when I was publishing my stock market newsletter... I published that thing every day that the stock market was open (252 days a year in most years). I also published a marketing promotion to my prospect list every one of those days as well. One time I was going back through some sales data, and I found someone who was on my prospect list for OVER FOUR YEARS before he decided to buy from me. That means he received more than 1,000 emails from me before he pulled the trigger.

    You never know when the right time to buy will be for a specific prospect.

    If you've got a good thing going... then continue to evolve your product, and evolve your marketing. But don't go around abandoning good products/businesses/niches without thinking about it long and hard.


    - Jeff
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  • Profile picture of the author TimothyW
    Hey guys, I'm on your side. Like I said at the beginning, the fact that I cannot see things from the right angle (on this issue), is MY shortcoming. I'm not trying to argue + change your mind(s) -- I'm wrestling with how to change MY mind about all this!
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    • Profile picture of the author Amy Harrop
      I think a lot of repeatability has to do with way the information is delivered. In many cases, it's the presenter or the presentation that may cause someone to seek out repeat experiences, not the actual information itself.

      For example:

      -I like to read genre novels, such as romance, women's fiction, etc. I will read an entire author's catalog because I like the way I they write, and I enjoy the experience, even if I know how the book will end.

      -As far as personal/spiritual development material goes, many writers have managed to make their message engaging and interesting over the course of many different books, videos, etc.

      I really like the work of Esther and Jerry Hicks, and they release a lot of material in this field. Much of it is similar in concept, but I always get something out of it.

      A lot of repeated information can be made new again simply because of style, branding, and likability.
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      • Profile picture of the author Fred708
        Originally Posted by Amy Harrop View Post

        I think a lot of repeatability has to do with way the information is delivered. In many cases, it's the presenter or the presentation that may cause someone to seek out repeat experiences, not the actual information itself.
        I agree with the points several other posters made about endless variations on a theme, but I really agree with this from Amy.
        One other thing I wanted to add:
        Using the physical fitness example from the OP - lots of people become newly involved in getting in shape every day - medical reasons, high school reunion coming up, whatever - and they are going to be looking for advice. They'll ask someone who they know who has faced similar circumstances they are facing, or who are into working out or lost some weight recently "what did you do?" If this fitness expert has been around for a while, other people have used him and will tell other people about him, so it just keeps on going for they guy. He has loyal followers who keep up with him and refer new people to him, as well as people who find him on their own and trust him because he's so well known - 25 years in the business, must be doing something right. He's not so much remaking the same show over and over again as he is reintroducing his brand to an evolving audience.
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        • Profile picture of the author TimothyW
          Originally Posted by Fred708 View Post

          He has loyal followers who keep up with him and refer new people to him, as well as people who find him on their own and trust him because he's so well known - 25 years in the business, must be doing something right. He's not so much remaking the same show over and over again as he is reintroducing his brand to an evolving audience.

          Yes, but he (fitness guru) IS essentially redoing the same show over + over -- and I don't see how there is a need for that (but, of course the evidence shows there IS a need -- a 25 year long need, apparently). I can see building a rep over the years, etc. But that does not require constantly producing the same thing, NEWLY each time.

          Let's say I write a book -- and it's a great book + it helps a lot of people -- it becomes a classic of that niche. Does that mean I must rewrite the book + publish a slightly different version every WEEK?!?! THAT is basically what this guru has been doing (on TV), for 1x/week for 25 years1 And I DARE anyone to tell the difference between episode 6, and episode 606. I am sure they are not total duplicates -- but in terms of actual benefit(s) to viewer, no, there is no difference.
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          • Profile picture of the author Fred708
            Originally Posted by TimothyW View Post

            Let's say I write a book -- and it's a great book + it helps a lot of people -- it becomes a classic of that niche. Does that mean I must rewrite the book + publish a slightly different version every WEEK?!?!
            Think about how many people sell self help books that all pretty much say the same things - "Believe in yourself" or "Envision success." It's more about how they take stuff that's already available and repackage it with their own opinions and experiences related to those ideas and then market the crap out of it as being "the next great thing." Once they get one book under their belt, the next one is "a new book by the best selling author (and now respected expert, deservedly or not) of blah-blah-blah," but now they're in the market. They don't have to say something new - people don't care, they just want the next thing FROM THAT PERSON. They don't write a new book because they've got something new to say, they write a new book because they have developed an audience that will buy whatever THEY say.
            Same thing with niche sites - yes, there's a ton of information already available. You just have to make yours appear to be more relevant, and package it differently. Become the authority, at least as far as the search engines are concerned, for that niche. Also, don't over think it - you may spend hours on the internet researching something, but not everyone does.

            *edit - I know what you're saying about being repetitive, it can be hard to keep coming up with ideas about the same subject, you just have to be creative about it (top 10 lists are good), and if you don't see a couple different ways to approach something, don't get into that niche.
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            • Profile picture of the author Ben Armstrong
              Everything looks more simplistic than it is from the outside.

              If someone said to you.. "How can you possibly keep updating a blog on internet marketing? Surely after the first 2 months you would have talked about everything there is?" You'd probably laugh at them too.

              Without knowing anything about meditation or even googling it I could safely assume there would be hundreds of different types of meditation and hundreds of different meditation 'gurus' all with different teachings that are constantly evolving, much the same as the IM world.
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    • Profile picture of the author ExRat
      HI TimothyW,

      Originally Posted by TimothyW View Post

      Hey guys, I'm on your side. Like I said at the beginning, the fact that I cannot see things from the right angle (on this issue), is MY shortcoming. I'm not trying to argue + change your mind(s) -- I'm wrestling with how to change MY mind about all this!
      But then...

      I DARE anyone to tell the difference between episode 6, and episode 606. I am sure they are not total duplicates -- but in terms of actual benefit(s) to viewer, no, there is no difference.
      This thread is now into pure irony/troll territory.

      The concept which you refuse to take on board, is now precisely the same one we're seeing here.

      Just as the fitness fanatics go back to their TV screens to watch this bloke's fitness programme, a concept which you claim not to understand, you are returning to this thread with the same point over and over again, even though each time it gets answered adequately.

      Do you need to be told the answer 606 times?

      You've answered your own question. Even though people watch the programme hundreds of times, they still don't get it.
      Signature


      Roger Davis

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  • Profile picture of the author Terry Hatfield
    Maybe they don't watch the show to get new exercise variations maybe they watch it to fell like they are exercising in a group and not by themselves.
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  • Profile picture of the author nm5419
    In every subject exists a hierarchy of knowledge and skills. To assume any topic is restrained to just 3 or 33 blog posts means you're not thinking hard enough. You have beginner's info & skills to write about, intermediate info & skills to write about, and advanced info & skills to write about. Then you have topics that tangent off into other related subjects: government resources, politics, health concerns, etc.

    If everything were as restrained as you suggested, we wouldn't have a need for 500+ page books.
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  • Profile picture of the author TimothyW
    If book A will make you fit, and book B will make you fit, why would anyone need book A AND book B? It's not as if the human body has changed enough after book A was published, that the method in that book has become so "old," it won't work (making book B necessary).

    Here's another analogy -- I am a magician. There are magic books written back in the 1600's. The public is no more aware of magic's secrets now, than they were then -- so there no reason why THOSE tricks are any less effective than tricks invented 10-minutes ago. And yet... there are DOZENS of new tricks cranked out every month! There's no real reason to keep buying stuff -- and people do. (and I DO buy books, just cuz it interests me -- but as for the tricks I actually DO, I've been doing the SAME 6 tricks since I was 18 years old!!!)

    But, I do see your point. Just not MY style, really -- in CERTAIN parts of life (like exercise, etc.). Unless it's a hobby/vocation/obsession, I try to run my life so I SOLVE PROBLEMS *ONCE*. If I found an exercise system that worked for me, I would just stamp THAT problem "SOLVED" -- and I would not ever wonder about it again! So, if I learned a way to meditate that worked fine for me, I'd mark that problem (or "quest"), "SOLVED!" Never to revisit that "world" again.
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  • Profile picture of the author Steve Sieverding
    Really you just have to learn to spin a concept off into something that is saying something totally different but it really is just saying the same thing. Or you reach out to your subscribers and ask them what they want to know more about and you go down that route.

    I could probably write a five thousand word article on how to peel a potato but in all essence, it is just peeling a potato.
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  • Profile picture of the author rooze
    Here's the problem I think - you're looking at a niche from the perspective of exploiting it for money. You don't have any emotional connection with the niche, it isn't a hobby of yours or something that you're passionate about, you just want to exploit it for financial gain. So you don't see or realize the many intricacies of the particular niche, you just see dollar signs, or not.

    Likewise, when you ask how many different ways are there of looking at the same thing - you're not seeing it through the eyes of someone with a real passion for the niche. They might want to buy multiple books and references on their niche because they're interested in getting the perspective of different people who are also knowledgeable and passionate about the niche. I have 27 books on fly fishing and 12 on model railways. Each book to you would basically look the same as the next, making all but the first redundant. Each book to me provides a valuable insight into the mind of the author, with some minor but unique details on a subject which I'm passionate about.

    Also, with the Gilad bloke, doesn't he have new chicks on every day?? Surely that's enough to justify a gazzilion episodes
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