I offer 4 packages, clients are all on one of these 4 packs.
I am developing a page where clients can go in and upgrade their subscription, however just a dilema on how to do this from a marketing perspective.
Obviously I don't want my clients to go "hey, why don't I DOWNGRADE my subscription"...
Should I create a page with all of my packages and a paypal button to alter their subscription to the package of their choice? - This would mean I would just hope more people 'upgrade' than 'downgrade'.
Should I create individual pages with NO option to downgrade to a lower package, only the HIGHER packages would be mentioned....?