I'm trying to figure out what is a good price point for an e-book. The e-books are guides (Don't want to explain the market/niche) that will save people who purchase the book around $500-$1500, sometimes more or sometimes less but usually in that savings bracket. This is a lump sum saving. The books are from 10 years experience in an industry and help people bypass expensive legal fees and systems and do it themselves. They include insider info and many unknown industry secrets and tips which would be of great benefit to the reader.
I have my sites up and running and working on the SEO at the moment. Traffic needs to be targeted due to the niche and Adwords is expensive for this market so SEO is my best strategy for now.
I was thinking of starting off with a price point of $80 for each e-book. I know it seems expensive but the information, steps and knowledge provided guarantee the reader to save a large amount of money if they are in this market and they wouldn't be buying if they weren't. If I find people are turning away from the price and having a high bounce or drop off rate at the purchase pages I will consider lowering the price and keep dropping to around $40 to see if sales increase.
What's your view on e-book price strategies and what would you suggest if anything different to what I propose?
Also can anyone recommend a simple cart system for WordPress for people to purchase the e-book through paypal/google checkout and download it.
Thanks in Advance